CONNECT WITH ME ON

SOCIAL FUNDRAISING:best practices & key metrics

Todd LevyManaging Partner of DonorDrive by Global Cloud[ ]

AGENDATrends in Fundraising

Best Practices

Checklist

TRENDS IN FUNDRAISING and how social media plays a key role

the newDONOR

Small wallets, BIG Networks

Want to know where their money goes

$50 donor connected to network of $5K, $10K, $20K

rise of theMILLENNIALS

Passionate, want to engage physically

History of community service

Extensively communicate over social media

I think they’ll be the biggest generation yet in terms of embracing causes and in terms of service.Zac Johnson, Children’s Miracle Network Hospitals”“

everybody’sGIVING ONLINE

of donors in age bracket gave online in 2011Dunham + Company

75%< 40 yrs old

51%60+ yrs old

64%40 - 59 yrs old

BUT HOW BIG IS THE ROLE OF SOCIAL MEDIA IN DOLLARS?

of final donations came through social media.

Numbers from DonorDrive

17%

When compared to organic search, Social Media was responsible for 345% more of final donations.

Numbers from DonorDrive

facebook plays the biggest roleIN DONATIONS

Numbers from DonorDrive

95.85%Facebook 2.2%

Other1.95%Twitter

people give toPEOPLE THEY KNOW

Those using Facebook through DonorDrive raised 167% more than those who didn’t

On average they raise $463

Those who used Twitter through DonorDrive raised 175% more than those who didn’t

On average they raise $430

Numbers from DonorDrive

ONLINE & SOCIAL TOOLSgive them the tools & they’ll raise money for you

effective fundraising software makes itEASY FOR PARTICIPANT & DONOR

Event sign up, email & tweet in minutes

Visitors can tweet and like a page

Automatic social sends when a donation happens

Fundraising badges allow anyone with web space to promote participants & your cause

fundraising badges can be embeddedANYWHERE ON THE WEB

THEY’RE DOING THE RAISING you amplify it.

Some non-profits are making excellent use of online fundraising through social media

CLIMATE RIDEPuts Twitter & Flickr feed on main site

IRISH PUBUses Facebook topromote “Tour DeShore” training

CLIMATE CYCLESets up laptops atevents for a GoogleHangout

DANCE MARATHONSUse a hashtag

#ftk “for the kids” hashtag unitesDance Marathons nationally

Tweeted 28,139 times

BEST PRACTICES

encourage themTO TELL THEIR STORYCoax participants topersonalize their Fundraising Pages with stories, photos & video

Those that customize their page raise20% more than those who didn’t

Numbers from DonorDrive

MAKE FUNDRAISING EASY.More participation is directly related to how simple you make it for participants & donors

MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE

COACH PARTICIPANTS ON FUNDRAISING

PROMOTE SUCCESS RESULTS

MAKE IT CLEAR WHERE THEIR MONEY GOES

CMN Hospitals Miracle Kids

PERSONIFY YOUR CAUSE

monitor yourSOCIAL MEDIA SUCCESS

Crowdbooster gives analytics at a glance

Tweetdeck gives you realtime tweet & hashtag monitoring

Topsy tracks the micro-history of a hashtag in detail

Bit.ly can create shortened links that can be tracked

Hubspot has a concise ebook on monitoring social media

talk with millennialsOVER SOCIAL MEDIA

77% have smartphones

82% have communicated with a cause by Facebook & Twitter

17% have tweeted from a non-profit event

Millennial Impact Report

CHECKLISTGet serious about social mediaAsk for feedbackDon’t forget about emailTrack social metricsLearn about new donors

LEARN ABOUT millennials

Download the Millennial Impact Report 2012 Download the Engaging Millennials PDF

VALUABLE RESOURCESfor social fundraising

http://bit.ly/MB7nFG