Soci@l Media for #yerds

Rachel Rauch, CJEEnglish Teacher, Publications Adviser

Homestead High SchoolMequon, Wisc.

Twitter: @mrsrrauch, @Homestead411, @HHSsports411

Facebook: Highlander Publications

Instagram: @Homestead411

Snapchat: @Homestead411

Periscope: @Homestead411

Start with why. (Simon Sinek)

Build Promote

Engage Share

Inform Create

your brand

your followers

your work

good stories

key events & info new connections

Start simple.Choose one platform based on your why.

Who will be in charge? Social Media Policy?

Aim for daily posts.

Make content desirable.

Execute the why.

Build

One recognizable logo and handle for all platforms.

your brand

Get people interested.

Engage

How will you let people know about you?Posters? Magnets? Announcements? Contests?

Create a common hashtag for your pub or school?

your followers

We are the #mightyhighlanders

Use Storify to compile posts from multiple public platforms with common hashtag.

https://storify.com/HHSPublications/highlanders-celebrate-a-new-year

https://storify.com/

Contests. Get donated prizes.

#HHSCutestCouple - Homecominghttps://twitter.com/search?q=%23HHSCutestCouple&vertical=default&f=images

Free dinner (Chancery donation)Free flowers delivered to class (Sendik’s donation)

How can you engage your audience?

Help provide key information.

Inform

➔ Announcements➔ Live Tweeting➔ Behind the Scenes➔ Day to Day Happenings

your audience

Announcements (yours & others)

Become a conduit.

Retweet/share others’ announcements. Use their photos!

Live tweeting.Are there events students will be posting photos of that you could use in your yearbook? http://homesteadhighlanderonline.com/6230/feature/first-capture-the-flag-event-proves-successful/

Can you take photos events for yearbook and cover event as a service to community?

Don’t forget a common hashtag!

Behind the Scenes #yerdlifeIn your labhttps://storify.com/HHSPublications/personalized-learning-student-led-tutorials

#SJW2015https://storify.com/HHSPublications/scholastic-journalism-week-2015

Conventionshttps://storify.com/HHSPublications/highlander-publications-attends-national-conventio

Day to Day Events at School

Sports (use the photos!)https://storify.com/HHSPublications/homestead-girls-conference-swim-resultshttps://storify.com/HHSPublications/tennis-stars-win-individual-statehttps://storify.com/HHSPublications/highlanders-spook-blue-dukes

Last day of school - senior prankhttps://drive.google.com/folderview?id=0B361FfdkhKKXfkd3WWZmRFd2M19tRkVBRUtQaXhhcm9zR1lweS1fNUZGZ2hzVTNJVENCMG8&usp=sharing

Give yourself shout outs!Promote

your program

We are all storytellers.Share

Humans of ___________http://homesteadhighlanderonline.com/8186/blogs/humans-of-homestead-looking-forward-to-the-end-of-school/

good stories (that can generate content for youryearbook)

Share the love. #yerdCreate

new connections

Thanks!

See you in cyberspace!

Find this presentation on Twitter @mrsrrauch

or on www.slideshare.net/

Show your #yerd #besocial