Social Media(for the real world)

Dave MeyerPresident, BizzyWeb LLC

© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved2

Are social networks a fad?

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• March 9, 2009 Nielsen ratings: – Social networks & Blogs now surpass email in popularity– Fastest growing segment: 35-49 year olds

(+11.3 million in 2008)

© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved3

4 reasons to use social media

• Your competition is doing it– From Comcast to Coffee shops– Know your customers better than they do

• Your customers are using it– Be where they spend their time– Listen to what they say

• Your critics are doing it– Respond quickly and appropriately– Be transparent and honest

• Your vendors and partners are using it– Personalized customer service (@comcastcares)

• Boost Search Engine results– More buzz=more links, more links=higher rank

© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved4

First, some best practices

• Get signed up!– 5 minutes, tops

• Fill out your profile– Be thorough, but keep it “business casual”

• Treat it like “real world” networking– Listen first– Add value– Don’t just “sell sell sell”

• Make some friends– Use the tools provided– Check out handy resources

• Have fun!

© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved5

LinkedIn

Sign up!

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LinkedIn

• 36 million users• Free to join• Premium version

(more tools)• “Facebook for

job hunters”• ProTip: participate

in groups to addvalue

• Great spot to findtalent

© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved7

Facebook

• Sign up!

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Facebook

• 175 millionactive users

• Free to join• ProTips:

– Use groups– Create a

company page– Publicize events,

promotions, etc.– Have a plan!

• Trends younger– Older users are

catching up fast

© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved9

Twitter

• Sign up!

© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved10

Twitter

• 8 million users(33% per month)

• 1 billion tweets • 140 char. or less• ProTips:

– search.twitter.com– Follow early

and often– Use tools like

TweetDeck, Twellow and Mr Tweet

• Contribute tothe conversation

© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved11

Keep it professional!

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© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved12

Thank you

Email: dave.meyer@bizzyweb.com

Phone: 763-432-0043

Web: bizzyweb.com

Or, let’s get social:

twitter: http://twitter.com/dave1meyer

http://www.facebook.com/home.php#/profile.php?id=664204106

http://www.linkedin.com/in/dave1meyer

© 2009 BizzyWeb LLC | Generate buzz without getting stung | All rights reserved13

Slide credits

• http://www.slideshare.net/dtunkelang/what-you-need-to-know-about-social-media-presentation

• http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation

• Others at http://www.bizzyweb.com/2009/03/12/notes-and-details-from-todays-social-media-for-the-real-world-talk/