Social Media For Sales Organizations and Entrepreneurial Enterprises

How Social Media is Turning Sales and Marketing Upside-down

With Shane Gibson@shanegibson

@ShaneGibson Socialized.me

“I think that’s going

to break.”

“The Customer Owns Your Brand”

900 million

150 Million

300 million updates/day

3Billion Views/Day

Return on Investment

“It’s not about B2B or B2C it is really about person to person.”

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

The Reverse Drip

Rules of Engagement

#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to

community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent

George Moen – CEO, Blenz Coffee

Don’t outsource your personal

Who blogs anyway?

Islands

Ecosystem

Social media

marketing is about LISTENING

“Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing

can succeed.” - Abraham Lincoln

Business Intelligence

•Search.Twitter.com•Google Alerts Google.com/alerts•Linkedin.com/signal •Blogsearch.Google.com•Twazzup.com•Facebook.com/search•Viralheat.com

What Platforms?

@cforbesoklahoma

Getting Sociable!

Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools

Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing

and Community

ResourcesSlides and links: http://socialized.me/maximizercrmSocial Media Podcast: http://closingbigger.net Socialized: http://socialized.me

Social Media For Sales Organizations and Entrepreneurial Enterprises

Business

Transcript of Social Media For Sales Organizations and Entrepreneurial Enterprises

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