Post on 20-Aug-2015
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Social Media Packaging Industry
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What is Social Media?
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What care about Social Media?
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Let’ learn through Real Examples
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Over 20% All Sales through Facebook
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Tweet 2 Order
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“Social media: A communica0ons revolu0on causes a packaging evolu0on”
-‐ HealthCarePackaging.com
“Understanding how consumers experience packaging is no longer op0onal; it is indispensable.”
-‐ PackWorld.com
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QR (Quick Response) Codes
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“I can't imagine you did any consumer research on the new package among users. The new package is hideous.”
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“Talking to them is like talking to a Friend who happens to sell Shoes.”
The Ul0mate Victory!
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References
• http://www.healthcarepackaging.com/social-media-communications-revolution-causes-packaging-evolution
• http://www.packworld.com/harness-power-social-media-packaging • http://www.slideshare.net/arts118/packaging-what-does-online-have-to-do-
with-packaging • http://socialmediatoday.com/len-ostroff/262625/are-qr-codes-replacing-
social-media-links-product-packaging • http://landor.com/#!/talk/articles-publications/articles/putting-social-
media-to-work-for-consumer-packaged-goods-brands/ • http://thefoodiebugle.com/article/purveyors/top-10-tips-on-sampling-
branding-packaging-and-social-media • http://www.grandsocialcentral.com/hustler-marketers/brand-managers/
packagingdiva-com-brand-managers/twitter-packaging-jingle-contest-joann-hiness-social-success
• Latest in Social Media: http://www.mashable.com • Learn Social Media: http://www.digitalvidya.com
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