For

HBCU’s

digital media

Lynette Hawkinsbeyond marketing group, inc. www.awesomeinsight.com

•Practical consulting, social media and communications training

•Lifting the barriers to communication

•Reaching the community

INTRODUCTION…WHO WE ARE

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Lynette Hawkins

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The Way Students, Alumni, Faculty and Donors Communicate has Changed…More on-line

More Tweets, Texts, Posts, Blogs, etc.

It’s time to communicate across all mediums.

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100% of Colleges & Universities Studied

Use at least one social media platform

May 2010-2011 Study of a sample among 4 year accredited institutions in USCenter of Marketing Research of Univ. of MA Dartmouth

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*105 HBCUs in 20 States in U.S.

*HR Office of Educational Partnerships/Historically Black Colleges & Universities

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2 HBCU’s ranked in the Top 50 Social Media Colleges

StudentAdvisor.com/Top 100 Social Media Colleges 2011

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# of HBCU’s with

Up-to-Date Websites, Linked to Social Media?

http://www.

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19 of 4 year HBCU’s offered Full Online

Degrees (Bachelors or Masters level)

HBCU Distance Learning 2010, Roy L. Beasley Howard University

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College Presidents are Early Technology Adapters…

• 87% use Smartphones

• 32% use Tablets

• 15% use e-Readers

Digital Revolution and Higher Education Pew Internet, August, 2011

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50% of U.S. College Presidents

Digital Revolution and Higher Education Pew Internet, August, 2011

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18% of U.S. College Presidents

Digital Revolution and Higher Education Pew Internet, August, 2011

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USE OF SOCIAL NETWORKS BY ONLINE FOLKS

0%

10%

20%

30%

40%

50%

60%

70%

Teens

18-32

33-44

45-54

55-63

64-72

73+

Pew Internet Project Survey 2008

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Is Your College’s

Digital Door Open Wide Enough?

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Ponder this… 1. If students, alumni, community people are visiting community pages on Facebook but your college does not have a Facebook page, what does that say about your institution?

2. If potential students can go to websites and social media of other colleges and see dialogue about current events and curriculum but not at your college, what does that say about your institution?

3. If students and prospective students view videos, share tweets, posts and blogs but not from your college, what does that say about your institution?

?

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What’s stopping your institution from opening the digital door wider?

Budget issues?

Privacy concerns?

Limited know-how?

Little interest?

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What Can Opening the Digital Door Do?1. Raise visibility and awareness

2. Connect to donors, prospective students, alumni, students, faculty, post graduate employers, and the community

3. Heighten awareness of curriculum and events

4. Build greater relevance in academia setting

5. Generate conversations where people are

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It’s about lifting the barriers to communications.

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Telling Your Story… Content in Lots of Places

Podcasts

Social Bookmarking

Twitter

Wikis

Facebook

YouTube

Blog

Flickr

Linkedin

Vimeo

#hashtags

texts

FacebookPages

scribd

FourSquare

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NETWORKING SITES

Facebook

Linked In

BLOGS

Wordpress Blogs

Blogger

MICROBLOGS

Twitter

VIDEO SHARING

YouTube

PHOTO SHARING

Flickr

PODCASTS

iTunes

Popular tools Used by Higher Education

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How Active & Effective Are You in Engaging on

Facebook, Twitter &YouTube?

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Lynette Hawkinsbeyond marketing group, inc.e

pickshovelmarketing.com(336)854-4196

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