Post on 31-Oct-2014
description
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Companies tend to think it’s optional...torsdag 26 januari 12
...But in fact
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It is just not all about eyeballs anymore...
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...It is about relations
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And doing the unexpected
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Social media and user generated content is everywhere
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Zero Friction
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Consumer Power 2.0
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In a sense, the consumers hold the companies hostage
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Corporations don’t set the rules anymoretorsdag 26 januari 12
Imagine sitting around a campfiretorsdag 26 januari 12
Hey, wanna buy this awesome product?
There is just nothing social with that...torsdag 26 januari 12
...And you have to earn the trust of being shared
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How should businesses work withtheir social media strategy?
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But first, a pair of good examples!
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In 2009, Dell generated $6.5 million in sales from Twitter alone.
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By using crowd sourcing, Starbucks has received over 50.000 relevant suggestions
on how to improve their business.
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1. Set goalstorsdag 26 januari 12
Write them down
Define your business
Goals
Objectives
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2. Get to know your audience
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Who are they? Where are they?
How do they consume?Where do they consume?
How do they engage?Where do they engage?
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3. Start building the foundationtorsdag 26 januari 12
Choose your channels wisely with insights as foundation.
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4. Engage!
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Ask questions!Choose passionate co workers!
Participate!Be relevant and add value!
Be transparent!Don’t be a spammer!
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5. Analyze and optimize
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