Mobile Media axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to

entertainment and travel, from food and drinks to communication and transportation.

Mobile not only influences purchase behavior but

also post purchase opinions.

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Mobile matters

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Size matters

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Age does not matter

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Mobile Media formats:

aka: Search, text, simple banner, rich media , video ... facebook engagement ads

brand building versus transaction

image versus performance axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Ad Network

Buy-side Tools & Services Maximize

effectiveness and minimize

costs

Sell-Side Tools & Services Maximize

revenue and minimize costs

PUBLISHERS ADVERTISERS

Digital Advertising Ecosystem

Direct sold

Direct sold

Via network

Via network

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

IN-BROWSER technology similar to desktop

IN-APP technology totally different technology for ads >50% Smartphones (iOS) do not allow Third Party Cookies

Click to App Store

Before  Click  

A-er  Click  

Before  Click  

A-er  Click  

Before  Click  

A-er  Click  

Before  Click  

A-er  Click  

Click to iTunes

Click to Map

Click to Call

Before  Click  

A-er  Click  

Click to Web

Before  Click  

A-er  Click  

Click to Video

Click Through Actions

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

How tough are things for app developers ?

In a recent GigaOM Pro study of app developers, / 50+ % make less than $500 a month from their paid apps / 33 % of advertising-dependent apps make < $100 a month in ad revenue / 5 % make > $20,000 a month

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

Big Data

axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com