Social Media Bootcamp-GroSocial Presentation-Zach Mangum

Social Lead GenerationA Practical Approach to Social ROI

@zachmangum

Best Tweet gets a Chromebook: #SocialLeadGen

@zachmangumCo-founder & CEO of GroSocialVP at InfusionsoftMarried, three kidsUtah native

@zachmangum

Founded in 2010Acquired by Infusionsoft in 2012

40,000+ SMBs using our platformSocial lead gen for small businesses

@zachmangum

Imagine this...

@zachmangum

POLL: Raise your hand if your business would benefit from having a

larger email list.

@zachmangum

“It’s all about being on social media”

“It’s all about having lots of followers”

“It’s all about engagement with social media”

“It’s all about relationships on social media”

A Brief Social Media Marketing History

@zachmangum

The Great Social Media Cop Out

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Really?

@zachmangum

Do you really need a team dedicated to having

“nice conversations” with people?

@zachmangum

“Being on social media”“Having lots of followers”“Engaging your followers”

“Building relationships”don’t pay the bills!

The Problem

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New Customers Do

@zachmangum

Social Media MARKETING

@zachmangum

Social Media Customer Service?or

marketing (‘mar-ket-ing)

@zachmangum

1. the act or process of selling or purchasing in a market2. the process or technique of promoting, selling, and

distributing a product or service

The Sales Process

HotLeads

Promote

Nurture

Revenue

email, phone, etc.

@zachmangum

Why do you visit Facebook?

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Watch videos/photos

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Get Inspired

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Get the news

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Goof off

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Follow us on Twitter @GroSocial

Which means…You have to be more interesting

than that stuff

@zachmangum

PROMOTIONSCONTESTS

SWEEPSTAKESGIVEAWAYS

...or other special offers

@zachmangum

WHY RUN A PROMOTION?

@zachmangum

They Work!

@zachmangum

The #1 reason why consumers interact with businesses on Facebook is to:

Enter into a CONTEST

Enter a PROMOTION

Claim an OFFER

@zachmangum

Follow us on Twitter @GroSocial

In other words…

are to

Bruce DickinsonMore

Cowbell

PROMOTIONS FACEBOOK USERS

They’re fun & more memorable

@zachmangum

A FEW TIPS...

@zachmangum

CHOOSE A PROMO TYPE(This part can be hard)

SweepstakesSimple GiveawayCoupon OfferLike-GatePhoto ContestVideo ContestMulti-Page Like Gated Photo Contest

Yes, there is such a thing

@zachmangum

1. PROMO DURATION

KEEP IT TO 10-14 DAYSTRUST ME!

@zachmangum

2. MAKE THE GIVEAWAY ITEM GOOD UNIVERSALLY INTERESTING

TARGETED (BUT NOT OVER THE TOP)BE AS GENEROUS AS YOU CAN

CONSIDER EVENTS, LOCALIZED PRIZES and/or EXPERIENCES

@zachmangum

3. REQUIRE A LIKE, EMAILstrongly encourage SHARING

Get the “subscriber”

Get the “lead”

Get the “virality”

@zachmangum

4. PLAY ON TRENDS

@zachmangum

5. DO THEM OFTEN

1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

OFTEN = FUN

MORE PEOPLE WILL EXPECT IT FROM YOU

GIVE PEOPLE A REASON TO COME BACK

@zachmangum

USE A THIRD PARTY APP1.

A FEW MORE TIPS

KEEP IT SIMPLE2.

CLEAR CALL-TO-ACTION3.

IMAGE-HEAVY, LIGHT ON TEXT5.

FEWEST STEPS POSSIBLE4.

@zachmangum

Drive Traffic to it!

Business contacts

Personal contacts

Facebook Friends

Friends of friends

Family

Family of family

Everyone has lists!

Facebook fans

Partners’ lists

Employees

Friends of employees

Other social followers

or…run some ads!

@zachmangum

1. Traffic Email

2. Thank You Email

3. Reminder Email (Original List)

4. Reminder Email (Entrants List)

@zachmangum

NOW YOU’VE GOT LEADS!

@zachmangum

CLOSE THE DEAL!Remember...

Sales don’t happen ON Facebook

@zachmangum

SALES HAPPENOver the Phone

in Person, or on your Website

@zachmangum

What’s the point?LEAD GEN/LIST BUILDING

@zachmangum

Ultimately...

@zachmangum

The Sales Process

Your List

HotLeads

Promote

Nurture

Revenue

email, phone, etc.

(buyers)

@zachmangum

So, in the spirit of running promotions to get leads...

@zachmangum

Introducing: Advent Calendar

@zachmangum

Likes&

Introducing: Advent CalendarWhat’s the point?

@zachmangum

Case Study: Advent CalendarMountain America Credit Union + FM100

Over 15,000 likes9,337 Leads

*in 12 days

@zachmangum

Questions?@zachmangum

Social Media Bootcamp-GroSocial Presentation-Zach Mangum

Social Media

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