Social Media as Dialogue

Think Dialogue

YoungTech @

social media: don’t think push/pull, think dialogue

social… media!w00t!

…dialogue with whom?

your community

…dialogue about what?

shared interest

Step 1. listen

listen…

Tri(or quadr)angulating Listening Data

Step 2. build community

participate…

share…

connect…

play…

help…

take it offline…

Step 3. profit

remember listening?

via Owyang's Web Strategy blog http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/

via Jive Software http://www.jivesoftware.com/resources/whitepapers/get-social-business-results

social… media!w00t!

thank you.

YoungTech @

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