Post on 09-May-2015
description
SOCIAL MEDIAAS A CONSULTATION TOOL
Jennifer M. JonesUniversity of the West of Scotland @jennifermjones
• Application and/or Platform based (through websites such as Facebook and Twitter)
• Personalized networked environment
• Access through multiple screens and devices, often on the go.
• Driven by granular sharing, emoting and describing
• Real-time – making the implicit, explicit
THE STATE OF THE WEB
http://www.tweetdeck.com
HOW FAR HAVE WE CAME?
http://xkcd.com/802/
Self-publishing web-logging
10 YEARS AGO
ACCESS LOWERING THE THRESHOLD TO PUBLISH CONTENT
3rd party facilities to host multimedia content
8 YEARS AGO
ABILITYREMOVES THE NEED FOR TECHNICAL EXPERIENCE AND/OR DEDICATED SERVER SPACE
Smartphones as the default tool5 YEARS AGO
MOBILEPRODUCE AND ACCESS SMALL USER-GENERATED MEDIA ON THE GO
The ‘Twitter’ Olympics – Over related 150,000,000 tweets over 16 days
1 YEAR AGO
CRITICAL MASSSOCIAL MEDIA MOVES INTO THE MAINSTREAM, POLICIES AND STRATEGIES REFLECT THIS – ACCESS TO VAST QUANTITIES OF SOCIAL DATA
Immediacy – validity – connectedness - participatory – big data THIS WEEK?
Networked across sectors, keywords, events, contexts, location…
VISUALIZE YOUR COMMUNITY
mentionmapp.com
No two account feeds are the same, we construct our own personalised environment
NETWORKED INDIVIDUALISM
Competing attentions, brands sit between friends, between news, between videos of cats, all waiting to be passed on via a ‘like’ or a ‘retweet’ button.
ATTENTION ECONOMY
SOCIAL MEDIAAS A CONSULTATION TOOL
NO FIXED APPROACH
Research
Collaboration
Display
Promote
Listen
Reflect
Evaluate
RESEARCH
E.G. TWITTER TOOLS
https://twitter.com/search-advancedhttp://www.twitonomy.com/
COLLABORATIONh
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DISPLAY
TELL MORESTORIESYOU’LL GET A BETTER, MORE ENGAGED RESPONSE
PROMOTE
Imp
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ot th
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(Important, but not the focus)
ASK QUESTIONSGIVE YOUR FOLLOWERS AN OPPORTUNITY TO ANSWER BACK
JOIN THE CONVERSATIONTELL STORIES, TALK ABOUT THOSE STORIES AND PROMOTION WILL FOLLOW
LISTEN
MOST IMPORTANTPARTYOU DON’T ALWAYS NEED TO RESPOND, BUT YOU CAN ALWAYS LISTEN
REFLECT
GO BEYONDCOPYIF YOU WANT FEEDBACK, JOIN THE CONVERSATION, REFLECT ON PROCESS
MAKING IMPLICIT, EXPLICITTO GET THE MOST OUT OF A CONSULTATION USING SOCIAL MEDIA, YOU MUST ALSO CONTRIBUTE SOMETHING
MONITOR
SOCIAL MEDIA IS EPHEMERALCONTEXT CAN COLLAPSE WITHIN A WEEK, SEARCHING BECOMES DIFFICULT
ARCHIVE
Empheral
storify.com
TELL STORIES WITH DATASOCIAL MEDIA CAN ILLUSTRATE AND ADD LIFE TO REPORTS (VIDEO, AUDIO AND PHOTO FEEDBACK)
VISUALISE
THANKSQUESTIONS?
jennifermjones.net @jennifermjones