Post on 11-Jul-2020
Social Media 101
By:
Brook Lindsey,Ponca City Charity Angels (OK) ChapterOther content contributed by Angela Labrecque, AMBUCS Marketing Director
1.35 BILLION monthly active users
Social Media vs Traditional
More economical, faster
Measurable – Analytics
Quicker & easier to edit if things
change
Highly engaging, promotes word of mouth
Immediate feedback
Reach is much broader with potential to go viral
Engage & interact with audience & build powerful online community
Target Audience – Ads & boosts
How to Use Social Media for AMBUCS
Build Awareness about AMBUCS
Educate people about Amtrykes & mobility
Announce Events & Fundraisers
Reach potential members, existing members, donors, volunteers
Mention ways to get involved
Share or link to relevant info that others post or share
Best Practices
Keep it social & make it engaging. Like a conversation with a friend. Informal.
Use images
Build relationships
Call to Action (join, give, volunteer, etc.)
Constantly monitor and update. If it’s been more than a month since your last update, you’re suspect. If it’s been a year, I’ll assume you’re out of business.
Not establishing a voice (people want to know who’s talking. A company is not a person.)
Not engaging with others – Get what you give
Selling more than sharing
Lack of response
Bad profile image – if you need help ask the Resource Center
Things to Avoid
Facebook, Twitter, YouTube, Instagram, Pinterest, etc.
Specific audience & lingo for each platform.
Don’t jump on all just to say you are.
• Choose best for your audience
• Continually post
• Continually monitor
Choosing Platform
#1 Visited Website
66% adults not just have an acct, but are active
58% Fortune 500 Companies
23% of users check acct. 5x or more a day
Pyramid effect: one person knows
three people, who knows 10 people.
Why Facebook?
Setting Up Your Account
Set up as Company, Organization or Institution (then choose Nonprofit)
Link to a personal account (think carefully about this)
Have multiple editors/admins for the account
Complete the About section – search
• AMBUCS Mission
• What your chapter does
• Meeting time & location
• Contact info
• Check out: www.facebook.com/pages/create for help
Links to original content – Posts about fundraisers, meeting reminders, tryke giveaways, personal stories, recipient stories (be sure to get permission. Photo waiver in forms.)
Educational – Fun Facts, Did you Know…
Announcements – New officers, President visits
Pics & Videos – Use on as many posts as you can. Best if every post has a photo. If it’s not current and something you can take a pic of…probably shouldn’t post. Tag people!
End with question for better engagement
More engagement, more people see it.
What info should I post?
1. Show the mission in action
2. Ask questions
3. Interact with fan engagement
4. Incorporate relevant photos (with text)
5. Relate to current events (be cautious with sensitive issues)
6. Incorporate videos (from YouTube or Vimeo)
7. Post content for time-sensitive campaigns
8. Include links within posts
9. Include an explicit call to action
10. To learn more, add downloads or links
Facebook Status Ideas
Use whenever you can. Facebook is visual medium.
Looks better, engages audience & gets attention
People process visual cues 60,000x faster than text
30x more likely to look at graphics vs read text
7x more likes, 10x more shares
Pictures & Videos
People Remember…
Engage audience – Share activities, promote events & fundraisers, news updates, meeting reminders, TrykeGiveaways, ways to get involved.
Use pics
Post regularly (at lease once a week.)
80-120 characters & use pic – 66% engagement
Call to action – Get others to comment. Ask question.
Make sure to monitor & respond
Facebook Tips
Know the lingo
Tweet - post
@ - tag someone
# - keyword; groups by topic of interest
- -expands reach, even outside your network; viewable & searchable by anyone
140 characters or less (100 or less has highest engagement)
Promote awareness, events, announcements
Very fast info & multiple times a day (earthquake)
Retweet others tweets, mention others (@) , reply to tweets
Example
@lawtonambucs get #downanddirty at #muddersdayrun
How to Tweet
YouTube
Powerful, but often overlooked – VIDEOS
2nd largest search engine!
Tutorials, tryke builds, Tryke presentations, news stories, educational videos
Use keywords & metadata Share across other platforms
Setup channel (like a feed) Upload logo, header Users subscribe to feed
Photo sharing - filters
# - Hashtags
Mobile only
150 million active users
Younger audience
Great way to show tryke presentationphotos, fun club activities
Don’t think you have to come up with new topics for each platform.
If you Instagram a cool pic, share it to Facebook.
If you have a neat video of a tryke presentation, post it on YouTube, share it to Facebook and tweet it out.
Caution: Don’t over commit yourself. Pick a few platforms (or even one) and do a good job.
Cross Promote
Testimonials
Amtryke presentations and other mission-in-action activities.
Fundraisers
Meeting Updates
Tutorials
Reviews
Speaker Announcement
Post Topics
Fun Facts
Did you know…
FAQ
Use days of the week to inspire you for photo posts:
#tbt – Throwback Thursday
#mobilitymonday#tryketuesday
Which platforms does your chapter use?
What is working well? What isn’t?
Connect with the AMBUCS Resource Center!See the social media icons at the top of the new website, www.ambucs.org.
Facebook: www.facebook.com/nationalambucsTwitter: https://twitter.com/AMBUCSFlicker: www.flickr.com/photos/129772693@N02/YouTube: www.youtube.com/user/AMBUCSPRCrowdrise: www.crowdrise.com/nationalambucs
Use the Power of Crowdfunding! Small payments (micro-payments), from many people
Easily shareable via Social Media
Close connection to person served. For Example, parents set up kid’s page and then send to out via their own social network…asking for help from the people most connected with the child.
Exponential reach. If it’s a good ‘ask’ it will be shared.
Can serve as an online presence and/or credit card processing solution.
The Resource Center uses www.crowdrise.com but you can use www.gofundme.com or www.indiegogo.com or anyone else that appeals to you. Most cost about 7%or 8% of each transaction.
Trello –project management
All your committee or chapter members can see the same dashboard. You can assign tasks and see in real time when things have been completed. You can message one another and share ideas - all in a compelling social media format. And its free.https://trello.com/
Eventbrite – Event Posting, ticketing, advertisingThis super powerful tool is also free unless you choose to sell tickets through them. They’d take a reasonable percentage in that case. You can sell tickets online elsewhere and link to Eventbrite and avoid this fee. Easy to post to social media.
Is your chapter using any more advanced forms of social media (or social media-friendly) solutions like this, that are working well for you?
Is there anything I didn’t cover that you’d like me to address? Any topic you’d like to review more closely or see online?
Thank you!
Brook Lindsay
brook@lindsaymfg.com
Angela Labrecque
angelal@ambucs.org
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