Social Media 101Your Customers Are Waiting!

About Us

National Coverage

From The Beginning

Web design startup back in 2007Posse official launched in 2010

2012Currently We Have 11 employees

Social Media Roundup Podcast(Guests have included Nationally Recognized Social Media Experts)

Nationally Recognized BlogGlobal Connection With Le Camping (Paris)

Customers and Partners

Old School Truth:

Marketing has shifted from a one-way broadcast to a multi-point conversation

Shift To Social Platforms

The new “word of mouth”is online social media like

Facebook and Twitter…

Shift To Social Platforms

YouTube now gets 3 Billion Views per Day with 2 Days of video uploaded every Minute. Views per day are up 50% from 2011

What Does All This Mean?

Marketing online isn’t anoption anymore — it’s a requirement

It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved

Primary Social Platforms

Facebook Twitter LinkedIn YouTube Google+

And of Course…

“Pinterest is growing in popularity as the hottest NEW Social Network”Why does Pinterest matter?

Traffic Links (these are no-follow links)

Lead Generation

Blogging Basics Every Business Needs a Blog- Great for Sharing News-Tips-Help-Offers, etc…

Primary Platform of choice is WordPress

Google Loves Fresh Content Fresh Content = Better SE Ranking Better SE ranking = more TRAFFIC

Easy to Edit and Maintain

Connect Everything Together!

Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing

Social Media Allows Businesses

Expand your Sphere of Influence Establish Brand Presence

Build Visibility Respond Quickly to Customers

Build Trust and Gain NEW Referrals Generate New Leads

7 Points To Consider

1. Develop your marketing strategy, Increase brand awareness? Improve customer service? Have defined Goals!

2. Listen find your target audience in the social sphere. See how well your competitors are doing.

3. Create Content You must have quality information to share relevant to the target market. Creating a Blog, great 1st step.

7 Points To Consider

4. Understand The Target Market, are they complaining? Praising? Wishing something was better? This is your chance to listen better & respond in real-time.

5. Identify Your Platforms these are the tools to your strategy. Is your competition present on these platforms? If Not, this your chance to engage & answer questions and become the authority!

7 Points To Consider

6. Set a Content Schedule You need to set an editorial calendar to keep track of daily & weekly posts.

7. Test It Out Once your plan is in place “jump in” its not enough to just dip your toe in. Get tweeting, posting and sharing!

Remember social media is not About SELLING or instant gratification, it takes time like all relationships and business!

Recap: -Put client needs & goals ahead of

yours

-Be Patient. Don’t give up!

-Be GENUINE

-Build relationships and goodwill

-Create value and evaluate

-Have a thought out plan

What are the keys to a successful online marketing programfor your business?

Getting started

right now!

Enter our Facebook Fan Page Giveaway!

Just Text your Name and email to…

Tel # 704-315-5029

Tel 704.280.8456www.possesocialmedia.c

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