SOCIAL GOOD FOR ALLSOCIAL MEDIA WEEK 2011

83% of Americans wish more of the products, services and retailers they

use would support causes.

And 85% have a more positive image

of a product or company when it supports a cause they care about.

90% of consumers want companies to tell them the ways they are

supporting causes.

Put another way: More than 278 million people in the U.S. want to know what a company is doing

to benefit a cause.

$30 million was donated via text message in the first 10 days following the 2010 Haiti earthquake

– that equated to 14% of all efforts.

That leaves $175 MILLION of

YOUR donations unaccounted for.

Of the $255 MILLION the Red Cross collected for the relief effort, only

$80 MILLION of it actually made its way to

Haiti.

Nearly 50% of consumers will seek out similar products from a different brand if they hear that a company’s corporate behavior is especially bad.

More than 150,000 people tweeted

their green tips as part of AARP’s sweepstakes to promote Earth-

friendly practices.

“How much more would you be willing to spend on a product if you could purchase a version from a

socially responsible company?”

US Internet users, February 2010

70% are willing to pay a premium for products from socially responsible companies.

Over 1.4 Million People American Express’ Small Business Saturday.

USA Today’s #AmericaWants campaign awarded a full-page ad (valued at nearly $190,000) to the non-profit

that received the largest number of Tweets.

Greenpeace waged a social media war against Nestle, and won.

Greenpeace waged a social media war against Nestle, and won.

That

number represents a

33% increase since

1993.

88

% OF AMERICANS SAY IT IS ACCEPTABLE FOR COMPANIES TO INVOLVE A CAUSE OR ISSUE IN THEIR MARKETING.

FEWER THAN

HALF

OF

CONSUMERS THINK

COMPANIES

AND

NON-PROFITS

PROVIDE ENOUGH

DETAILS

ABOUT THEIR

PARTNERSHIPS.

Corporations could learn from non-

profits – 97% of large charitable

organizations were already using some form of social media in 2009.