social business is a snap!

esteban kolsky – thinkJar

@ekolsky

what truly worries me about social

virtually no understanding

of how social affects the

business

what is social business?

the term Social Business was defined by Nobel Peace Prize laureate Prof. Muhammad Yunus, and is described in his books Creating A World Without Poverty and Building Social Business In Yunus' definition, a Social Business is a business:

Created and designed to address a social problem. A non-loss, non-dividend company, i.e. It is financially self-sustainable Profits realized by the business are reinvested in the business itself (or used to start other social businesses), with the aim of increasing social impact.

source:wikipedia

is this social business?

kum • ba • yah • ti • za • tion

the “science” behind business

simple equations make business decisions

collaboration

engagement channel

collaboration = engagement x channel

engagement = collaboration

channel

channel = collaboration

engagement

or is this social business?

CRM

Collaboration

SCRM

E2.0

social

business collaborative enterprise

2010 1990 2015 2020

social business in perspective

generational perspective

• stage one, content focus

– generation, management, tracking, reporting

– mostly tied to results, not strategic yet

– inbound

• stage two, analytics and measurement intensive

– we need to see if it makes sense

– correlate results to business results (not department)

• stage three, collaborative enterprise (next gen)

– we are not even started understanding this one

social business is a snap!

people

there is no methodology that will change any company’s culture – that takes time and is influenced

heavily by external factors

People are already social

process

social business is about a business evolution that happens by adopting social media (channels) to — well,

do the same you always did – but better

technology

only thing technology does really well is show how poorly our

processes work – faster!

it is not the answer…

channels (social or not)

communities

R&D PLM KM CRM ERP …

collaboration engine

rules engine reputation engine

integration engine

social business platform

social business framework

measurement

don’t just count, correlate to KPIs

governance

discuss….