Post on 01-Nov-2014
description
Social Media for Business
So you think you want a Social Media Strategy?
Blog
@PhilOakleyfrom
@OutserveWeb
#SpeedWM #EntEd
3
Philip Oakley
Outserve Limitedhttp://uk.linkedin.com/in/philoakley
http://about.me/philoakley
Social Media for Business
So you think you want a Social Media Strategy?
Relationships
Listening
3 Steps
SEARCH LISTEN ENGAGE
SEARCH LISTEN
SEARCH LISTEN ENGAGE
Your Goals
Goals
Listen
SET GOALS
Match Online Activities to
Goals
Right Tools..Right Places
Authority&
Credibility
Paid Owned Earned
social media marketing budget is over 20 percent
of the total marketing spend.
2012 social media marketing industry
reportGenerating more business exposure
Increased traffic
Improved search rankings
Generated Leads
http://www.socialmediaexaminer.com/report/
85%
69%55%55%58%
What HowWhy
What
Social Networking Definition
Social networking is the practice of expanding the number of one's business and/or social contacts by
making connections through individuals.
What is Social Media?
media for social interaction, using highly accessible and scalable publishing techniques.
http://en.wikipedia.org/wiki/Social_media (2011)
2012
VIDEO
Micro-blogging
Blogs
Photos
Networking
10 Million users in
175 Million users in
4 out of 5 Professionals
17th February 2010
Documents
Slides
Location
Social Gaming
Where
Hyperlocal
Local Lists
Regional
National
A guide for civil servants• Put information
in the places where people go.
• Participate where people are present,particularly through forums, wikis and blogging.
• Deliver access to online serviceswhere people go.
Global
Universe
NETWORKS
2012
FacebookSocial Graph
50% of all UK mobile traffic is
77% use their tablets
everyday
50+% read news and email on their
tablets everyday
Tablets and Smartphones increase the use of Social
Networks
Why
Community
Promotion
Marketing
Content (!) and Design are Important
Interaction/Feedback
Superhuman Strengths
CommunicationCommunication
Collaboration
Collaboration
Customer Service
Customer Service
How
Strategy
•Goal
•Audience
•Metrics
•Tactics
4 Step Plan
Metrics=
Analytics
Social Media Tracking
Sentiment Analysis
Integration
Social CRM Tools
Social Media should be
•Goal Oriented
•Trackable
•Integrated
The Future - #SoLoMo