So You Have to….Create a Business PlanGluten Free Family Restaurant

Statistical Insight and Statistical Datasets

Sarah Palmer

Sarah.palmer@proquest.com

Assignment: Create a Business Plan

Business Plan for a New Product What is the Product? Who will it appeal to? What is it similar to that exists? What data to use?

The Gluten Free Family Restaurant

Fresh off my success of iZen I’m opening a restaurant

Disclaimer: This venture is totally made-up and only used as an example to show the content in Statistical Insight and Statistical Datasets – so let’s have some fun!

The Thought Process

Gluten free is a popular food trend Families like to eat out Want to have food options for everyone in the family Gluten free and link to ADHD So let’s create an family restaurant where kids and

parents can have fun and not break the bank!

Let’s start with Statistical Insight

Basic Search:Gluten

What are the top products?

Could this inform the type of food to serve at the restaurant?

I really want “gluten free”

Advanced Search:“gluten free” – all fields including full text

Takes me to the PDF level

Interesting Result

3 million people sensitive to gluten?Potential market

Industry Information

Industry information can be expensive – it’s in Statistical Insight! Gluten appears 59 times in document - Maybe add a bakery to the restaurant?

ADHD

Basic search for ADHD – 49 results Change sort to Date Published

Would someone think this report wouldhave ADHD information by its title?Quickly scan PDF to find ADHD mentioned10 times in document.

Other Results

Now let’s move to Statistical Datasets

Statistical Insight provides reports with statistics Statistical Datasets provides numbers – datasets that

are too big to publish or are not included in reports Cooked v. Raw

HCUP

"Type – Other." WebCEO. 2009. Agency for Healthcare Research and Quality, Healthcare Cost and Utilization Project [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.hcup-us.ahrq.gov/nisoverview.jsp

American Recovery – funding for allergy research

"Obligated." WebCEO. 2011. Recovery Accountability and Transparency Board, American Recovery and Reinvestment Act [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://usaspending.gov

Similar restaurant

"Food – Fast Food Restaurants." WebCEO. 2011. Easy Analytic Software Inc. (EASI), Consumer Behavior [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.mediamark.com/

Food purchases - pasta

"Expenditures – Food 2009." WebCEO. 2011. Easy Analytic Software Inc. (EASI), Consumer Expenditures [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.easidemographics.com/about/easiMethods.asp

Similar industry

"Annual Payroll." WebCEO. 2010. United States Census Bureau, Industrial establishments, payroll, employment [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.census.gov/csd/susb/susb.htm

Families

Restaurant employees

Resources

Specific statistical webinars http://proquest.libguides.com/statistical_webinars

Libguides http://proquest.libguides.com/index.php

Listserv http://www.lexisnexis.com/academic-forms/listserv.aspx