So tickt YouTube #mxsw 2014-09-22

Post on 29-Jun-2015

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Was geht eigentlich ab auf YouTube und wieso lassen Jugendliche den Fernseher links liegen? Wie funktioniert modernes Entertainment überhaupt? Meine Notizen gibt es hier: https://gist.github.com/Zettt/6b5a2e8c3d0d7c96f5b3

Transcript of So tickt YouTube #mxsw 2014-09-22

So tickt YouTubeAndreas Zeitler, zCasting 3000

@zettt, zcasting3000.com

Hintergrund

Grosse Channels

PewDiePie30.000.000 Subs

10000000

20000000

30000000

40000000

April 2010 Juli 2012 September 2012 April 2013 Juni 2013 November 2013 September 2014

A Funny Montage. Views: 57.048.442

Happy Wheels - Funny Moments Montage #3.

Views: 27.270.651

Flappy Bird - Dont Play This Game!

Views: 22.347.165

Gaming

Twitch

Twitch 1,1 Milliarde $(Amazon)

eSports LeagueScarlett vs. Bomber - Quarter Finals - WCS Season 2

Finals

Views: 503,144

Competitive Gaming• CS:GO

• LOL

• SC2

• Dota

• BF2

• Minecraft

Psy - Gangnam Style. Views: 2.089.787.425

CaptainSparklez - Minecraft Style. Views: 9.801.741. Subs: 8.015.483

CaptainSparklez - Minecraft Style. Views: 9.801.741. Subs: 8.015.483

Yogscast7.000.000 Subs

Jenna Marbles14.000.000 Subs

How to trick people into thinking you're good looking. Views: 58.863.764

How to trick people into thinking you're good looking. Views: 58.863.764

YouTubers React to Try to Watch This Without Laughing or Grinning

Views: 29.834.885

TheFineBros10.000.000 Subs

Epic Meal Time6.500.000 Subs

Fast Food Lasagna. Views: 24.267.816

The Steak & Egger Sandwich

Views: 3.856.108

Fish and Chips Filet Featuring Jamie Oliver

Views: 3.598.948

Organisation

Channel Networks• Maker

• Revision3

• Machinima

• VEVO

• Kleinere Netzwerke: Mindcrack Network

Maker• PewDiePie

• CaptainSparklez

• Yogscast

• Shay Carl

• Carlistyles

• Slamacow

Deutsche Netzwerke• Mediakraft

• digimove

• IDG Germany

Shots of Awe: We are Addicted to the New. Views: 60.685

Deutscher Markt

“Sami Slimani, der ist ja jetzt auch bei VIVA…”

(* ಠ_ಠ)

Wer ist…?

Wer istVIVA?

TV?

TV Programm

Zeitgebundener Content

curl -sIL "http://t.co/iFgoFurxYP" | grep ^[lL]ocation

# http://mosx.tv/10-video-tips# http://zcasting3000.com/# 10-tips-for-creating-engaging-product-videos

Ökonomie

Zusammenfassung

Populärer Content• Tutorials: Schminken, Spiele, Rasieren, …

• Gaming

• Musikvideos und Parodien

• Inspirierende Videos

Fragen? youtube.com/yt/creators/education.html

Und so tickt YouTubeAndreas Zeitler, zCasting 3000

@zettt, zcasting3000.com