Post on 17-Jul-2015
smoo
v.me
mob
ile platfo
rm -Universal device compatibility
-Ready usersand distribution
- Ingrained marketingservices
- Instant monetization models
Background Case StudiesSolution Innovation Biz ModelAbout Us
Opportunity
Have you acted towards this opportunity?
• Worldwide mobile services will reach 63 billion and mobile advertising will reach 11.5 billion by 2011
Worldwide Market
• IDA Singapore invested more than S$20 million on mobile enablers alone this year
Singapore Government
• There are currently over 4 million smart phone users in Singapore with active 3G usage
Singapore Market
• The average user carries the phone all the time, and looks at his phone 3 times per hour.Users
Background Case StudiesSolution Innovation Biz ModelAbout Us
Market Pain PointThe Mobile Devices Market is highly fragmented.
This is frustrating to both merchants and mobile users.
Background Case StudiesSolution Innovation Biz ModelAbout Us
Challenges
Which phones should I develop on?
What content excites my users?
What is my user adoption strategy?
How do I monetize through the phone?
About UsBackground Case StudiesSolution Innovation Biz Model
smoov.me platform sm
oov.m
e - Universal device compatibility
- Ready users and distribution
- Ingrained marketing services
- Instant monetization models
smoov.me resolves technical and market complications by
giving you
About UsBackground Case StudiesSolution Innovation Biz Model
Partners and DistributionMediaInfocommInvestor
15,000 Users30,000 Users 43,000 Users
200,000 Users400,000 Users 500,000 Users
smoov.me Distribution Channels
smoov.me
connectingCommunity, Content and Consumers
Consumers
Content Providers
Community Owners
-Universaldevice compatibility
-Ready usersand distribution
-Ingrained CRM marketingservices
-Instant monetization models
SolutionBackground Case StudiesInnovation Biz ModelAbout Us
Value Proposition
Community Owners:
Create your universal mobile application portalfor your users on all devices in as fast as 7 days
Increase user traffic by at least 80% through sticky mobile features and exclusive localised services
Achieve precision marketing by harnessing
contextual information of your users non-invasively
SolutionBackground Case StudiesInnovation Biz ModelAbout Us
Value PropositionContent Providers / Developers: Deploy your universal mobile applicationacross all mobile phones within 3 days
Reach out to targeted users via smoov.me
communities of more than 1.5 million users
Reap your return of investment through
instant and secured mobile payment with MDR starting low at 2.9%
InnovationBackground Case StudiesSolution Biz ModelAbout Us
CommunityContent
CommerceContext•Right user at the right place and time
•Leverage on information:“Location” “Events” “Profile” and “Preferences”
•Build your own sustainable user base.
•Leverage on community like Wireless@SG, NTU and FaceBook.
•Develop on web standards•Extend across native clients•Modular with plug‐ins•Open APIs•Ubiquitous
Mobile Payment Engine ‐Integrate, track and receive payment within minutes.
“Create Once Deploy All”
“Targeted Audience”
“Pervasive Usage”
“Faster Monetization”
Capabilities
Case StudiesBackground Solution Biz ModelAbout Us Innovation
Case Studies (Community)NTU Mobile Portal NTU NextBus NTU Yummies
12 NTU mobile apps deployed in 1 month
Get arrival time of bus at current location
Discover food spots, Get vouchers & Share!
Case StudiesBackground Solution Biz ModelAbout Us Innovation
Case Studies (Community)NTU Mobile Portal – mobile.ntu.edu.sg
Results
Increased active mobile usage > 100%• Enhanced academic experience on the move
New intellectual properties created• Innovation platform for NTU developers
New contextual information generated• Integrated student, staff, alumni network
Case StudiesBackground Solution Biz ModelAbout Us Innovation
Case Studies (Merchant)
sales@cathay.com.sg
Cathay $22.00
2 x Clash of the Titans 3D $20.00
Booking Fees $2.00
Cinema Locator Movie Selection Mobile Payment
Locate the nearest cinemas around you
Post comments, send invitation to friends
Choose seats and Make instant payment
Case StudiesBackground Solution Biz ModelAbout Us Innovation
Case Studies (Merchant)
Results
High return of investment within 1 month• New mobile usage and booking > 100%
Sustainable Viral Marketing• Seamless integration across multiple communities
Achieved Targeted Marketing• Via context information: e.g. locations and events
Cathay Mobile Application
Case StudiesBackground Solution Biz ModelAbout Us Innovation
Case Studies (Merchant)Quick Ordering Interactive Features Mobile Payment
Choose from Ala Carte or Special Packages
Post comments, send recommendations
sales@bbqhouse.com.sg
Make instant payment with hassle free delivery
Case StudiesBackground Solution Biz ModelAbout Us Innovation
Case Studies (Merchant)
Results
Increase Sales by 80% within 2 months• Convenient ordering, payment and delivery
Seamless IT adoption and maintenance• Traditional business goes mobile in 2 weeks
Hassle‐free customer relationship management • Targets users with special events on calendar
BBQ House Mobile Application
Biz ModelBackground Case StudiesSolutionAbout Us Innovation
Business Model (as‐a‐service)
CommunityContent
CommerceContext
• Self Development(Free)
• Customised Development(Man hours)
Content Development
Advertising
Community Platform
Payment Gateway
• Platform license(No. of users)
• CRM license(No. of users)
• Click to Action• Targeted Messaging• Featured Placements
(Pay per use)
• Free account setup
• 2.9 % MDR onwards
About UsBackground Case StudiesSolution Innovation Biz Model
Media Articles on smoov.me
Wireless@SGDistribution
(1.5 Million Users)
Local service providers onboard: NLB, Cathay, SMRT,
NTU, Shaw and others
Distribution1
Content2
Cross Platform: Symbian, WM, iPhone and Android
Universal3
The Straits Times, Monday, 18th Jan 2010
About UsBackground Case StudiesSolution Innovation Biz Model
Media Articles on smoov.meACE Monthly Publication, Monday, July 2010
Helps to create and market various
innovative mobile web apps.
Enables Innovation3
DistributionDistribution strength
with 1.5 million users
1
Platform featured heavily on
CommunicAsia 2010
Featured Platform2
About UsBackground Case StudiesSolution Innovation Biz Model
Customer References
30,000 Users300,000 Users400,000 Users 500,000 Users
Part of our valued Community customers
Part of our valued Content/Service providers
Cathay Cineplex
Polyclinic Q-Watch
BBQ House
Shaw Mobile
IRIS NextBus
Gothere NTU Crowd Watch
National Library Board
Red Nano
SG Car Mart
One Ticket Hub
Wat2Eat Face Book
Thank you!sm
oov.m
e -Universal device compatibility
-Ready usersand distribution
- Ingrained marketingservices
- Instant monetization models
Smoov
Community | Content | Context | Commerce
About Smoov
Smoov is the pioneering innovative mobile platform provider that simplifies the complications of a mobile channel engagement. Smoov.me platform provides a holistic approach for business to rapidly develop, deploy and monetize content and services.
For more information, please visit www.smoov.me
We are the leading consultant and servicing partner in Singapore for mobile platforms, mobile commerce and mobile channel engagements. We make a difference (as one of the six selected companies of IDA’s Digital Concierge Programme) by catalysing the growth of mobile services ecosystem in Singapore through:
1.Encouraging more pervasive use of the mobile channel by businesses and communities;
2.Accelerating the development of informational, transactional, location-based and mobile-commerce services by ICT solution providers through common reusable content and functionalities; and
3.Encouraging greater adoption and usage of mobile services through making a wide variety of richer and more personalized mobile services.
www.smoov.me
© 2010 Smoov Pte LtdAll Rights Reserved.
No part of this document may be reproduced in any form, by photocopy, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without any written permission of the copyright owner.
Biz ModelBackground Case StudiesSolutionAbout Us Innovation
Business Model (Advertising)
Click to Calendar
User can add events to calendar, set reminder and sent invitation.
Click to Wallet
User can get vouchers to personal wallet with accurate fulfillment.
Click to Navigate
User can find immediate directions from current location to destination
Click to Action
Biz ModelBackground Case StudiesSolutionAbout Us Innovation
Targeted Messaging
Business Model (Advertising)
Exclusive Push Notification
• Push marketing across all phones• Push marketing across all countries• Get instant response via menu selection
(Zero data charges incurred)(Instant on-screen delivery)
<Adv> Discover what you can do on mobile (zero data charges)
1.Last Min. Deals2.Latest Deals3.Hot Prices4.Nearest Store5.Hot Promotions6.Show Mobile Site
[My Company]
1 send
Biz ModelBackground Case StudiesSolutionAbout Us Innovation
Business Model (Advertising)
Smoov Inbox MessageRich text message with picturedelivered to Smoov’s Inbox. Supports480 Characters length includingclickable links.
User will also receive an SMS Alert onnew message arrival in inbox.
Plain SMSDeliver simple SMS text to user.Supports either 80 Characters or 160Characters.
Targeted Messaging
Biz ModelBackground Case StudiesSolutionAbout Us Innovation
Business Model (Advertising)
Sponsored Application
Application will be listed on top of “App+” store: This is where users discover, engage and share applications.
Featured Apps