Post on 04-Jun-2015
description
SMM 2011 K-Pop 1
이용주 , 신재환 , 박찬양 , 오승연 , 표철민
Unequal News for Global Fans
Just Push : No Spreading, No Viral effect
No Comment : Mysticism Marketing?
Abusive Postings are Raging
Being a K-Fan : Undergo Tough Standards
Facebook : Decentralized pages
Unauthorized Contents
Isolated K-Fan, No Feedback
Problems
Official page & Fan Cafe
http://girlsgeneration.smtown.com/www.girs-generation.jp/gg/category/news
http://cafe.naver.com/tmfql8967.cafe
Unequal News for Global Fans
Just Push : No Spreading, No Viral ef-fect
Just Push : No Spreading, No Viral ef-
fect
Just Push : No Spreading, No Viral ef-
fect
Translated by Google
since 2009. 1
No Comment : Mysticism Marketing?
Abusive Postingsare Raging
Being a Fan :Undergo Tough Standards
Facebook Page
http://www.facebook.com/SoNyuhShiDae.iSNSDhttp://www.facebook.com/SoNyuhShiDae.Unlimited
Decentralized
pages
Unautho-
rized Con-
tents
Isolated
K-Fan
No Feedback(Happy birthday Yoona!)
Unequal News for Global Fans
Just Push : No Spreading, No Viral effect
No Comment : mysticism marketing?
Abusive Postings are Raging
Being a K-Fan : Undergo Tough Standards
Facebook : Decentralized pages
Unauthorized Contents
Isolated K-Fan, No Feedback
Problems
Equal News for Global Fans
Spreading Event with Viral Effect
Megaphone for Girl’s generation
No More Abusive Postings
Free Admission & Information
Facebook : Centralized pages
Authorized Contents
Networked K-Fan, Feedback
Directions
So, We Will Use
Fan’s page ⇒ Official PageCooperation with So Nyuh Shi Dae (SNSD)
270,000
379,966
01/16 03/17 05/23
Real Page
Equal News for Global Fans5 hundred millions People in FB, Bilingual
Page(Kor+Eng)
Fake Page
Spreading Event with Viral EffectEvent tab ⇒ Sharing Schedule, Inviting
Fake Page
Spreading Event with Viral EffectViral Effect caused by Like · Comment · Share
Fake Page
Megaphone for Girl’s generation
Personal Handwriting in FB Page Wall, Photos
Storytelling (which is) vibrating Resonance Point
Standardizing Message’s contents, the way girl’s talk
Fake Page
No More Abusive PostingsWe can trace all of Facebook Profile
Fake Page
Free Admission & InformationClick ‘Like’, then Newsfeed, Event inviting will be
start
경쟁사 분석 – 2NE1competitors' marketing analyze
http://www.facebook.com/2NE1
Abstract - 2NE1 Facebook Pagehttp://www.facebook.com/2NE1
400,000
1,077,82
2
11/30 02/28 05/23
신곡 프로모션
팬 대상 이벤트
Event with Fans' Participation
Marketing with Naver, Produce Contents
Fun Factor : App
Collaboration with Companies
경쟁사로부터의 교훈
Non-stop ProcessPromotion ⇒ Viral Effect ⇒ Buy
Market segmentation – Step 1
Market segmentation – Step 2
- 2,000 명
- 10,000 명
Market segmentation – Step 3
Event – Dance ClipEvaluate by Like, comments ⇒ Perform with SNSD
NYU Girls
Boys' Genera-tion
GeeGee
PRSD
Fake Page
App – EverysingMy SNSD’s song on My friend’s wall
Everysing
neo-moo-neo-moo meot-jyeonoo-ni noo-ni boo-syeo
Fake Page
소녀생활
와의 연계 마케팅
Fake Marketing Proposal with ETUDE-HOUSE (Kor)
소녀들의 일상을 담은셀프사진과 함께소녀들의 고민 , 취미 ,
미용관리방법을 공유Reallity 적 요소 가미
소녀생활
30 일간의 기적
와의 공익 켐페인
Fake Public Campaign with FedEx (Kor)
소녀시대
? ?
?
? ?
?
? 기부품
30 일간의 기적
Powered by
`Fake Page
190240
1416040100
56700
153220
Our Final Target
15980
78940 146420