Smartphone Trends & Opportunities

Lauren IsaacsonDirector of Research & Strategy

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Smartphones

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iPod Touch

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Tablets

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Apps

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As of January of this year:•There were over 180,000 apps in iTunes app store available for download.

•There were over 28,000 iPhone app developers.•iPhone owners downloaded an average of 4.8 apps each in December 2009. Three out of every four of those apps were free.

•The average listed price for an app was $2.70 (this takes into account the free ones).

•There were over 58 million iTunes app store users and 280 million apps downloaded.•34 million of these people are iPhone users, the other 24 million are iPod Touch users.

•Each app store user spends an average of $4.37 on apps every month.

•280 million applications were downloaded in December of 2009,

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