Smart TV content converged service & social media

Smart TV content converged service & social media 智慧電視內容匯流服務與社群發展

Chen JingFung (Grace)

at The Department of Communication, National

Chung Cheng University

2012/10/18

content distribution curation

social

Ecosystem

outline

• What’s TV?

– World wide connection

• Content issue

– Web, native, Hybrid Apps

– Distribution -> sync -> monetization

• Social media

– Some case studies

• Conclusion

Computer == TV (?)

• Super computing in one device

Hybrid TV

Cord-cutters?

HbbTV development

HbbTV 1.5

(2012)

CEA-2014

(CE-HTML) TS 102 809

Content &

service

Protection

Formats

DAE DVB-SI

(EIT-Schedule)

CSS2 DOM2 XHTML

ISO/IEC MPEG-DASH

23009-1

Common Encryption 23001-7

HbbTV 1.0 TS 102 796

Audio & video

formats

W3C specs

HbbTV TS 102 796

TS 102 809 CEA-2014

(CE-HTML)

More applications cause more bandwidth needs

Mobile voice call (6 ~ 12 kbps)

Text based E-mail (10 ~ 20 kbps)

Music Streaming (28 ~ 300 kbps)

Video Conferencing (384 kbps ~ 3 Mbps)

Web Browsing (1 or more Mbps)

Internet streaming video (1 ~ 2 Mbps)

Telecommuting (1 ~ 5 Mbps)

SDTV (2 Mbps)

Gaming or Enterprise

Applications (1 ~ 10 Mbps)

Basic High Speed Internet (5 Mbps)

HDTV (7.5 ~9 Mbps)

Multimedia Web Interaction (10 Mbps)

Enhanced, high-speed Internet

(10 ~ 100 Mbps)

100000

0 2 4 6 8 10 12 14

Ref: Rysavy research associaction

More devices will be embedded Internet connectivity (over 570 million house by end-2016)

• 48.3% people think IP-delivered video

have on traditional TV (ref: Informa)

CE manufactures – value chains will change !!

• TV manufacturers

• Other service providers (e.g. Hulu, Youtube)

• Content providers

• Games console manufacturers

• Other device manufacturers

• Internet companies

• IPTV operators

• Broadcasters

• ISPs

• Cable operators

• Satellite operators

• Free-to-air TV operators

ref: Informa

Multi-faced Approach in a connected world

Content

producers

(right

holders) Broadcaster

aggregator

(Pay-TV

operator)

Online

platform, App

platform

content

distribution

Connected-

integrators

Advertiser Media

agencies

server

Payment

engine

Video ad

network

Service

distribution

platform

Device

manufacturer

Retail support

provider

customer

ref: Informa

Content: Multi-screen displayers

(many devices)

Smart phone

Tablet

infortainment systems

Content: Metadata flows for capturing

User defined (static info.)

Live camera for dynamic downloading

ref: EBU technical

interface

Contextual

production

information

Technical,

dynamic

descriptive &

production info.

Lists for

selection

Production

device

metadata

Camera Unit

Lens Unit

Microphone

Different Streaming Applications

• Multiple resolutions

resolution bandwidth

available

network

Netflix SD(480p) 1.5 Mbps

DVD 3Mbps 3.0+ Mbps

~ more

HD(720p) 5Mbps

PS3 HD 5+Mbps 5.0+ Mbps

~ more

1080p 8+Mbps

Hollywood

Blu-ray

(1080p24)

4-8Mbps

youtube 1080p 3.6Mbps

iPad 2.37Mbps

Content issue

• Web, native, Hybrid Apps

– TV Apps

• Distribution

– Network balanced (CDN, multiple rate…)

– Sync solution (video, audio…)

• Introduction some applications

• Content sync services

– Application Monetization

More apps has been in the world

devices

App be

downloaded

Google 675,000 500

millions

25 billion

Apple 700,000 400

millions

21 billion

Microsoft 100,000

RIM 105,000

14 Ref: google

Web App vs. native App

Web Apps Native Apps

Explains Browser-based for smart

phone & tablet

Built for a particular device & its

operating system

Core tech.

HTML, CSS & Javascript Java, Object C or some other

programming language

• Downloaded from a

central web server

• support offline use

Download from a web store &

install on the device

Cross-platform

compatibility

Leverage device-specific

hardware & software

Can access & bookmark a

URL via mobile browser

• Can integrate with on-board

apps (calendar…)

• More compelling user

experience(GPS…)

• Run offline

Cons Require a connection

function

Across multiple devices, separate

version of the app

Ref: 2012 Lionbridge

hybrid App

Hybrid Apps

Explains Native Apps with Web Apps inside

Core tech.

HTML, CSS, and JavaScript, and reuse it across different

devices

• HTML5 support on-board functionality

• HTML5 is supported on the big three platforms (iOS,

Android, RIM)

A custom native apps for different mobile platforms or

creating a single less-capable web app on any device via its

browser

• reduce development time and cost, minimizing custom

coding work

• To the user, a well-designed hybrid app looks very

similar to a native app

• A local storage can support to run offline

Cons Design issue: The web-based and native functionality

should blend together seamlessly

Ref: 2012 Lionbridge

TV Apps

Controller Apps

Companion Apps

Interactive Apps

Control the

application via

smart phone or

tablet

Play TV content

(ex. Behind the

scene) via smart

phone or tablet

Seamless

connection

among TV, smart

phone or tablet

Apple's "closed ecosystem"

Digital television distribution

Provisioning

service

Content Content management

system VOD

Live TV

Content

delivery

network

Multi-screen middleware

service

Apps VoD

search

Multi- type

of devices

IPTV/hybrid

/cable TV

Tablets

Mobile TV

Portal traffic

Server-side push

Client interface

3rd party apps services

User request via OpenCDN a network balanced work

ISP ISP

Physical

network

(content

forwarding)

Connection

(network

mediation) Content Mediation servers

Content

servers

(content

mediation)

Consumer

origin

Ref: openCDN

Open CDN – cache deployment

Regional

& National

network

Access &

backhaul

Networks

3rd parties networks

& international

networks

Transit link

Origin Content

Servers CD

Interface btw

all catches

Congestion

control btw

caches & users

Ref: openCDN

Dynamic Adaptive Streaming - 2012 Olympics (Belgian public broadcaster VRT) -1

• Deploy 5 encoded/packaged streams & an Http server

resolutio

e rate

BR(kps)

line 1500 960*540

2 750 640*360

3 500 480*720

4 250 320*180

5 128 12.5

6 NA NA NA NA

Dynamic Adaptive Streaming - 2012 Olympics (Belgian public broadcaster VRT) -2

23 http://dashpg.com/?page_id=194

http Cache

ProMedia

Media server

origin

Unified

Streaming

server origin

Elemental

iOS app

Android app

PC & Mac

Adobe Player

Android

browser

2nd screen audio & video sync

• Compose both from different resource

24 Christopher Howson, Eric Gautier, Philippe Gilberton, Anthony Laurent and Yvon Legallais, “Second Screen TV

Synchronization”, 2011 IEEE International Conference on Consumer Electronics - Berlin (ICCE-Berlin)

Application

Internet

(broadcasting)

2nd screen sync applications

25 Ref: Nicolas Weil

Video recognition: match

live & pre-recorded content Audio recognition

Fingerprinting & watermarking co-work

• fingerprinting • watermarking

Analyses

content

名稱 Media 技術特徵

Fingerprinting Audio 需要參考資料庫+2nd screen架構需支援

watermarking Audio/video 需要修改內容(編解碼都要配合)

Extract

unique

feature to

identify

identifies

2nd screen

fingerprint

Ref: digital2disc

Modify

content

Hide info.

(embedded

imperceptible)

A/V Special

detector

Imperceptible

encoder decoder

Pick up

TV sound

Content sync: Other applications

http://www.engadget.com/2012/01/10/samsung-

smarthome-wifi-washer-and-dryer-hands-on-video/

Samsung SmartHome WiFi Washer

& Dryer Android APP

Voting application

http://blog.eltrovemo.com/529/synchronized-second-

screen-technologies-panorama/

Content sync: Tavess’s customer service

Tavess http://www.tavess.com/mac/index.php

Biz members

Ad Networks

Publishers/ Aggregators

operators

Mobile platforms

App Developers

Content providers

App Stores

Customer service (passive)

Inquire (online)

Content sync: Interactive advertising service

STB User’s

preferences

(dictionary) iSpotManager

IDTV provider

Interactive

Feedback info

User’s profile,

interactions…

advertiser

Advertising agent

Ref: IEEE

Application Monetization

Existing Advertising methodologies

Experimentational dynamic Ad-insertion

approaches

windows

← playlist approach (server vs.

client)

Event switching btw live

streams & on-demand stream;

only for MS

BIFS ← MPEG4’s binary language,

Object Descriptors; Complexity

Use to define behavior of

objects (2D-3D) on a MPEG4-

Part11

← combine animation & media

objects to provide Ad in Hybrid

content delivery network to

extend media as video, audio,

images & text.. Ref: Tech Mahindra 2010

Google + VOGUE FashionTube

Key point: Monetization

Ref: http://www.youtube.com/user/FashionTube2011

In-app Ad service: Google vs. Apple

In-app billing

system (Google)

In-app purchase

system (Apple)

In-app Ad: Samsung AdHub

33 Ref: marketingdirecto.com

Samsung Adhub

match the right ad

with the right channel

advertiser publisher user

Interactive ads can

support many click-

to actions

Social media

• History of social media

• case study

– Facebook TV, mobile application, cloud

computing

– Social marketing example

– Mobile Gamification Solution

History of social media

The Infant years

Social networking’s Adolescence

Biz Grows up

(curation+social+biz)

35 http://www.digitaltrends.com/features/the-history-of-social-networking/

• BBS : text-only

exchanges of data

• CompuServe :

business-oriented,

share files & access

• AOL as a pilot of

today’s social network

• Classmates.com: a

virtual space, not create

profile (boasts 540

million accounts)

• SixDegrees.com: first to

allow its users profiles,

invite friends, organize

groups…

• BlackPlanet.com: for

niche, demographic-

driven markets (3 million

visitors/month)

Zeebox: a Facebook TV application

Zeebox analyses audio/video

signal of live TV

Internet-driven experiences

(involve social feature)

Augments every TV show

the click-to-buy tags

sync with things

playing on TV

2nd screen as

a controller

Ref: zeebox Ltd

Which friends are watching?

What are people saying?

Who plays online-game?

Where can I buy the T-shirt?

advanced video

fingerprinting to

recognise ads as

they appear on TV

do all the

hard work

Zeebox – iPad showtime

Show branding

• Matching the

TV show

Ref: zeebox Ltd

Plug-in Zone

• “programme” &

“playground”

zones contain

partner HTML

• Playalong

games, video,

social media

curation, voting,

polling …

Twitter config

• Focus on

particular

Twitter

streams

Zeetags

• Triggering pop-

ups, websites,

purchases,

videos

• Pre-time

against

timecode /

operator

triggers live

tCommerce

• Apps & download

• Zeetags links to tCommerce

Could-service for provisioning – Zeebox on a Amazon Web Service (AWS)

• AWS-Zeebox case supports 100 deployments/ week

38 Ref: zeebox Ltd

Network &

hardware layer

OS/application

No late night call-outs

to data centres

Have zeebox

hardware 1.0

Toolkit for building

scalable services

ELB • Auto-scaling load

balancer

• 便宜

• As a HA proxy網站分流 + logging…

Route 53 • Highly scaled DNS

• Cheap & integrated

with ELB

• 500 entries

Simple DB • Lightweight BigTable

NoSQL with simple

HTTP interface

• Non-relational data

Services available

via APIs

AWS resources can

be managed

programmatically by

open source

boto python library

Deployment of 25

sub-systems entirely

automated,

repeatable & across 3

environments

Requirement:

Pro-active(auto)

reactive fire-fighting

Pinterest Marketing

39 http://www.viralblog.com/social-media/how-to-get-your-pinterest-

marketing-data/

Chiquita’s FanFun app Mobile Gamification Solution

• Earn 2012 IBM LEADER Award

• FanFun app for both iOS & Android

• In-app “banana finder” – Focus on retail

locations & interactive games

40 Ref: funmobility.com

Conclusion

Many devices

Much content

carriers

Social media

linkage

together

Mobile-social

APPENDIX

Media and Broadcast

43 http://ovum.com/section/media-and-broadcast/

Explosion of Social Media Marketing

http://mediamaxweb.com/?page_id=83

46 Ref: http://www.slideshare.net/jmacofearth/8-steps-to-social-media-success

Smart TV content converged service & social media

Business

Transcript of Smart TV content converged service & social media

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