Post on 11-Jul-2015
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HA- RA- Project title
THE OPPORTUNITY ONLINE
Presented by Russell Bullen from OMC Connect
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A little about OMC Connect
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A little about OMC Connect
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How Social Media Success starts offline
Why you need to stop selling what you do and
start selling who you are
The 3 desires that drive the behaviour of every
customer
How to make your time online a direct influencer
of your bottom line
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we live in a world of many choices……….we live in a world of many choices……….
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There was a time when “tablet” meant this.
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Not this.
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This is a simplified timeline of the appearance of advertising in major communication channels.
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According to Eric Schmidt, former CEO of Google:
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Every two days, we create as much
information as we did from the dawn
of civilization up until 2003.
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Information pollution means one thing.
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Consumers gain complete power over their own attention.
Photo: ze_bear on Flickr
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So what does it all mean?
Photo: Neil Crosby on Flickr
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Cr eat ing Mar ket ing peopl e l ove
2014 - onwar d
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What percentage of your business do
you believe comes from advocates? Direct referrals from existing customers, or
referral partners.
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What percentage of your business do
you believe comes from advocates? Direct referrals from existing customers, or
referral partners.
If your not getting 33% of referrals from
exitsing customers it may be because your
customers are not engaged.
So how do you engage, surprise
and delight your customers?
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Companies have to create brands people love.
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Nowadays, brands don’t find customers. Customers find brands.
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People love marketing that’s more about their needs than the brand’s needs.
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Inbound marketing in a nutshell: Market with a magnet, not a sledgehammer.
Photo: steffenz on Flickr
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The philosophy: Earn consumer interest and trust with findable information consumers value.
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It ’s al l about storytelling
Adver t ising defined?
Stories have always been important in advertising, but storytelling gains a new level of significance in the age of digital content creation. Consumers have time for good stories.
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Does your marketing
int er r upt
what people want to consume?
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If you don’t understand people, you
don’t understand
business
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3 THINGS WE EXPERIENCE
DESIRESFEARS FRUSTRATIONS
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“I Have a Dream...”
Martin Luther King Jr.,Wednesday 28 August, 1963
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2/09/2013 Ha-Ra commercial plan July 2013
36Recent Survey by HubSpot
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Brand Awareness
Desire
Sale
Research
Click Through
HAVE A PLAN
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Our gift to you…
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Q and A ?
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Check out these sites
Simonsinek.com
Hubspot.com
Jeffbullas.com
socialmediaexaminer.com
contentmarketinginstitute.com
Facebook.com/omcconnect