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Social Media:Create a Facebook Business Fan Page

Session Framework

•Two Social Media spaces small businesses should already be using

•Step-by-step guide to creating those Social Media spaces

•A look into Social Media’s future and what is on the horizon

• Close with five action points to start on today

• Open it up for Q&A

Background

•Cole Directory published in 1947

•Crisscross directory of addresses and phone numbers

•Invaluable information for a number of industries:•Telemarketing•Debt collection•Law enforcement

www.colecommunity.com

Social Media Overview

• “Interaction among people, brands and information.”

• 700 million Facebook Users

• 200 million Twitter Users

But what does that mean for small business owners?

Why it’s important for a small business owner:• A website with a voice • Foster and grow meaningful relationships• Local personality to a national brand

How:• “Like Box” on Profile• “Tag” other pages using “@”• Post about local events in your status updates• Take advantage of corporate national marketing• Motivate “likers” with incentives & promos

Like BoxTag using @

Why it’s important for a small business owner:• Source to educate your customers• Pass on relevant information• Foster and grow meaningful relationships

How:• Follow industry leaders• Share industry news, trends and it’s impact on consumers• Determine valuable offers to gain followers• Tweet & Retweet!

TM

“Tweet” about a way you are helping your community

•So…are you ready to get started?

Click on the “Create a page”

Designate local business/place

Add business hours, contact information

Add company details including mission, awards and contact information

Insert your picture

Upload your contacts

Tell your Friends

Start posting

Publish the page

Name your company

Create a login and password

Add a picture

Complete your bio

Follow Industry Experts

Find/import your friends

Start tweeting!

• The way we communicate is changing• Social Media spaces to keep an eye on

Future Outlook

5 Action Points to Implement Today

1. Setup – Facebook fan page and Twitter account

2. Create – personalized content3. Connect – develop your network4. Announce – let others know5. Invest – grow your spaces

Resources

colecommunity.com Resource filled with webinars, videos and articles dedicated to small business owners grow their business.

facebook.com/FacebookPages Official resource for the social media platform.

support.twitter.com Official resource for the social media platform.

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