thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Your Brand – Your Social Marketing

Thoranna K. Jonsdottir, MBA

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Who?The Icelandic Marketing Strategy Nerd for Entrepreneurs

• Marketing Untangled• Innovation and Entrepreneurship• Marketing Executive• Marketing Consultant and Account Mgmt• London, Publicis – advertising• MBA, strategic marketing, Westminster

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Social media jungle

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Let’s get out the map!

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Where should you be and

what should you do?

Target Market

Brand

Lead Management

YOU!

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Target Market• Be where your people are• AND where they want to

have you around! (or at least don’t mind ;)

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Product or

Service

Brand

Brand Associations

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Brand Associations

Consider the brand associations your target market will make, e.g.• Linkedin = professional?• Pinterest = design oriented, visual, girlie?• Facebook = casual?• Twitter = tech savvy, modern?• Google = geeky, tech savvy, innovative?• Instagram = hipster?• Etc...

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

YOU!• Do you have the

knowledge and/or resources?

• If you don’t like it, you won’t use it effectively ;)

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Awareness

TrustSale

Repeat Sale

Referrals

Lead CaptureLíka við

Interest

Lead Generation

Líka viðLike

Lead NurturingPrufa

TrialLead Conversion

Ongoing Lead Management

Lead Management

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Awareness

Interest

Like

Trust

Trial

Sale

Repeat Sale

Referrals

The Marketing Process

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Awareness

Interest

Like

Trust

Trial

Sale

Repeat Sale

Referral

Lead Generation

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Awareness

Like

Trust

Trial

Sale

Repeat Sale

Referral

Lead CaptureLíka við

Interest

Lead Generation

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Awareness

Trust

Trial

Sale

Repeat Sale

Referrals

Lead CaptureLíka við

Interest

Lead Generation

Líka viðLike

Lead Nurturing

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Awareness

TrustSale

Endurtekin sala

Tilvísanir

Lead CaptureLíka við

Interest

Lead Generation

Líka viðLike

Lead NurturingPrufa

TrialLead Conversion

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Awareness

TrustSale

Repeat Sale

Referrals

Lead CaptureLíka við

Interest

Lead Generation

Líka viðLike

Lead NurturingPrufa

TrialLead Conversion

Ongoing Lead Management

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Lead Generation

Lead CaptureLead Nurturing

Lead Conversion

Ongoing Lead

Management

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Where should you be and

what should you do?

Target Market

Brand

Lead Management

YOU!

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

The Main Ones

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Facebook• 1.28 billion monthly active users+• Casual• Join the party!• If B2C, then you should probably be there• If B2B, you should maybe be there• For good results, pay-to-play

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Google+• 540 million monthly active users• This is Google!• Profile and reviews• SEO benefits?

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Twitter• 255 million monthly active users• Fast moving medium• Quite a lot of work• Networking• Media connections

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Instagram• 200 million monthly active users• Highly addictive• Younger audience

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

LinkedIn• 187 million active users• Professional• Show them you’re the expert• Network!• Both B2C and B2B• Note Company Pages!

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Pinterest• 40 million monthly active users• Window Shopping!• Upper middle class females• Drives lots of web traffic!• The one that really can drive sales• Small but powerful!

Fashion

Health & Fitness

Travel

Hair & Beauty

Food

Arts & Crafts

Mom + Kids

Design

And more...

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

YouTube• Over 1 billion unique visits per month• Over 6 billion hours of video watched per

month• Video drives sales• Second largest search engine!

thoranna.is – facebook.com/thoranna.is – twitter.com/thoranna – pinterest.com/thoranna.- linkedin.com/in/thorannakristin

Bonus Ebook: http://bit.ly/sbbd060914