Social MediaJune 15, 2010

Jim Andrews, Q&A Business SolutionsSteve Drake, Drake and Company

Brian Reuwee, Drake and Company

Social MediaStrategy

Agenda

• Strategy overview and some additional tools – Jim Andrews

• Measuring ROI – Brian Reuwee

• Wrap-up & Questions – Steve Drake

What is Social Media?

Collaboration

Empowering

Community

Information

Multi-dimensional

Relationships Networking

Sharing

People

Unity

Real-time

Dynamic

Discovery

Marketing

EmpoweringSharing

NetworkingEmpowering

Sharing

Discovery NetworkingEmpowering

Sharing

RelationshipsDiscovery NetworkingEmpowering

Sharing

People

RelationshipsDiscovery NetworkingEmpowering

Sharing

People

RelationshipsDiscovery NetworkingEmpowering

Sharing

Real-time

People

RelationshipsDiscovery NetworkingEmpowering

Sharing

Real-time

People

RelationshipsDiscovery NetworkingEmpowering

Sharing

Dynamic

Real-time

People

RelationshipsDiscovery NetworkingEmpowering

Sharing

Unity Dynamic

Real-time

People

RelationshipsDiscovery NetworkingEmpowering

Sharing

Community

Unity Dynamic

Real-time

People

RelationshipsDiscovery NetworkingEmpowering

Sharing

Multi-dimensional

Community

Unity Dynamic

Real-time

People

RelationshipsDiscovery NetworkingEmpowering

Sharing

Marketing

Multi-dimensional

Community

Unity Dynamic

Openness

Real-time

People

RelationshipsDiscovery NetworkingEmpowering

Sharing

Marketing

Multi-dimensional

Community

Unity Dynamic

Content

Real-time

People

RelationshipsDiscovery NetworkingEmpowering

Sharing

Information

Inclusive

Marketing

Multi-dimensional

Community

Unity Dynamic

ContentReal-time

Radical Shift in CommunicationPeople

RelationshipsDiscovery NetworkingEmpowering

Sharing

Focus on the “Members”, then harness the opportunities to engage around the conversation

Considerations of Social Media

• People (Members)– Access your member’s social activities

• Objectives/Purpose– Decide on what you want to accomplish

• Strategy– Plan on how your relationships with evolve with your members

• Value– Make sure that what you are doing is providing value to the community

• Tactics– What social media tactic will you use (blogging, video, tweeting)

• Technology– Decide on what social technologies to use

• Metrics– Measure the results

• Passion– It takes someone that is passionate about wanting to market in a different fashion

Listen & Research

• Listen and Research to– Members

• What are they doing on their own• What are they wanting from you as an association

• Listening Tools– Google Alerts (http://www.google.com/alerts)– Social Mention Alerts (http://

www.socialmention.com/alerts)– Twitter (http://www.twitter.com)– Twitter Search (http://search.twitter.com)– StumbleUpon (http://www.stumbleupon.com)

Some Myths

• You have to do everything when it comes to social media – Yes/No– Do what is right for your association based on

your objectives and strategy.

• You are in Control – Yes/No– The conversation will happen without you, but

it is up to you to decide how you will harness that conversation.

Expectations

• Once you start, you need to keep it going

• Keep the content fresh

• Be helpful

• Be engaging

• Be Personal

Social media isn’t just a Conversation

It’s where the Conversation is Taking Place

“Worry about the tools last, not first”

What can you do?

• Follow others

• Listen to what is going on– Can’t stress this enough

• Engage in the conversation

• Ask Questions

• Experiment– Don’t be afraid to try it

Other Twitter Tools

• CoTweet (www.cotweet.com)• TweetChat (www.tweetchat.com)• HootSuite (www.hootsuite.com)• TweeetDeck (www.tweetdeck.com)• TweetLater (www.tweetlater.com)• TweetStats (www.tweetstats.com)• Twilert (www.twilert.com)• Tweet Beep (www.tweetbeep.com)• SocialMention (www.socialmention.com)• Stumbleupon (www.socialmention.com)

Other Tools

• FriendFeed (www.friendfeed.com)

• NING (www.ning.com)

• Ping (www.ping.fm)

• Dropbox (www.dropbox.com)

• YouTube (www.youtube.com)

• Slideshare (www.slideshare.com)

• Flickr (www.flickr.com)

Social Media Resources

• Socialfish (www.socialfish.org)• NTEN (www.nten.org)• Mashable (www.mashable.com)• Fast Forward Blog (www.fastforwardblog.com)• Social Signal (www.socialsignal.com)• Techsoup.com (www.techsoup.com)• Digg.com (www.digg.com)