Advertising Overview

What is SlideShare

The World’s Largest professional content Sharing network

• Upload and share information • More than PPT: Videos, Docs & PDFs as well

• Embed into blogs and sites • Share on Facebook, Twitter & Linkedin

for owerPoint

Majority of traffic comes via Search • These searches often lead to SlideShare presentations

SlideShare Traffic

Traffic has doubled every year since launch

Source: comScore, March 2012

Executives & Decision Makers

SlideShare has high composition of C-level

Executives and IT Decision Makers

Decision Makers Index

Management (VP, Director, Manager) 120

Online publishing/sites 241

Education/Training 133

Authorize Business Purchases 114

Source: comScore, March 2012

SMB

SlideShare has high composition of Small and

Medium Business Owners

Small/Medium Businesses Index

Micro Business (1-24 employees) Owners 138

Small Business (1-49 employees) Owners 140

Small Business (1-99 employees) Owners 138

Self-employed 125

• Display Ads

• Home Page Sponsorship

• Custom Content Unit

• Branded Channels

Advertising Opportunities

Display Ads

728x90

160x600

728x90

Home Page Sponsorship

300x250

Top

Presentation

Custom Content Unit

Custom-designed unit integrates with SlideShare • Combines SlideShare content & brand message

• Units have had high CTR

• SlideShare creates unit • Only need brand logo, messaging

Channels

1. Branding 2. Communication 3. Engagement 4. Lead Generation

Companies create Channels/Networks to house their content on SlideShare Use them for:

Cisco LATAM

Cisco Data Center

Cisco IBSG

Cisco SP 360

SlideShare Network: Cisco

Networks can house content from different parts of organization

Generate Sales Leads

• Unlimited leads • Customizable form • Geo-targeted • Lead API

• Salesforce, Eloqua, Marketo

Align other social media

Tie in: • LinkedIn • Twitter • Facebook • Company Blog

Analytics

Gain and track social media engagement

Advertising Partners

SlideShare & LinkedIn

On Home Page

On Profile Page

Summary

• Broad reach—10MM+ monthly uniques • Strong user engagement • Attractive business/tech-leader audience • Broad reach & targeted, customizable ad

opportunities

Thanks For more information, please contact:

Tony Stucker

Director of Advertising Sales

tony@slideshare.com

650.796.0321