Post on 01-Nov-2014
description
Canterbury Christ Church Uni
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Focus
- I talk about setting up a business quite a bit which is because it is my background
-Not everyone wants to do this, but the principles and challenges I talk about apply in corporate life too
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What business is really about
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
There is no perfect situation
- Imagine you are 65
- Imagine you had a recipe for how to cook a dish that your friends liked
- Imagine if you then had to convince existing restaurants that it was better than theirs
- Then for the privilege of using your recipe they had to pay you a percentage of the profits
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How many issues do you see?
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Thats the KFC story
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
but I am too young
- There is no right time or wrong time to start a business
- There are however lots of excuses
- Too young, too old, not enough knowledge, not enough money, not the right location
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Introduction
- Take you through the last 5 years of starting and then running a business
- Talk about some business systems and process’ that are important
- Look at some of the more personal requirements
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My story
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
What I would like to tell you
- Created a business plan
-We got all our legal elements sorted
-We followed the plan to the letter
-We knew exactly what we were doing
- It was really easy
-We made loads of money and lived happily ever after
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The reality
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
What we do
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We focus on delivering more relevant visitors to our clients
websites
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
What we do
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With the ultimate focus of getting them more customers and growing
their business
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
What we do
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PPC SEOSocial
Website
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
SGM vs the competition
- Client performance
- Client retention
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Technology
Customer service
HighLowLow
High
Giant Sized Gap
Where it began
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Year -1
- Part time
-Working full time, studying a masters degree
- Put together a business plan
-Kept the costs low - built up a few clients
- Planned the processes
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2008
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Best laid plans
-Who is it for?
- The point of the business plan
-Main things to include
-General road map plan
- Financial forecast
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Getting started
-Keep your overheads as low as possible
- Reduce risk where ever possible
-Don’t worry too much about planning every detail
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Year 1 - Full time
- Long hours
- Pretending to be bigger than you are
-Understanding the concept of running a business
-All hands on deck
-Very exciting!
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2009
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Year 1
- It is about learning what business is all about and how it works
- There isn’t really anything you can do to prepare for that, it is just a case of doing it
- Just try and learn it as fast as you can
-Academic models help to give you a frame of reference and a start point
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Year 1.5
-More structure, more process
-No tie’s (getting our own identity)
-Money coming in
- Important to reinvest money back into the business
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2010
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Year 2 - 3
- More established agency, structure, and tone
- Managing and monitoring staff becomes more challenging
- Legal elements
- Managing the growth
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Building a team
-Decentralized structures
- Bottom up approach
- Less structure and more of a collaborative approach
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Management
Directors
Executives
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Building a team
-Decentralized structures
- Bottom up approach
- Less structure and more of a collaborative approach
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Management
Directors
Executives
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Year 4
-All about the team
-All about marketing and building a brand and asset that is bigger than 1 person
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 24
ClientsSleeping Giant Media
Staff growth
20132012Would you feel comfortable referring SGM to other companies?
Are you happy with SGM's service?
Average customer service rating
Client questionnaire October 2013
275% 10 out of 10 10 out of 1094%
personalities IG
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Year 4
- Challenges we face
- Retaining quality of service while scaling
- Internal communications and knowledge sharing
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Moral
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The practical stuff
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Model
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Financial
People
Clients Innovation
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Internal technology
- Cloud based computing
-Online document storage
- Time sheeting
- Cloud based CRM - mobile integration
-Apple based
- Fibre optics in the building
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
External change
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Talk of algo change
Algo to reduce value of low quality links
Algo change Algo changePenguin 2.0
coming
Out reach planning
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Long term objectives
-Utilisation of technology to help client retention and management
-Continue to build knowledge sharing within the business
-Monitor external technology change and adapt the business
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Set goals
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0
40000
December January February March April May June July August September October November
Profit
2011 2012 2013 Projected
Key targets:
Over £200k np
Retention of 100% positive months
Office moveRecruitment of
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Over 33% profitability
It’s not business, it’s personal
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
What you need to be successful
- “It not personal its just business”
-What attributes I have found important in order to be “successful”, and things that I am still working on
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
What success takes
- 1. Awareness
- 2. Emotional Control
-3. Invincible determination
-4. Positive perspective
- 5. Continual learning
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Awareness
-Know what you know
-Know what you don’t know
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Emotional control
-Don’t let your decision making be changed by your emotions
-Make your emotions work for you not the other way around
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Invincible determination
- You are the biggest blocker to your success
-Overcome your own inner fears of failure
- Set your goals and don’t deviate
-No matter who tells you that you can’t do something believe you can
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Positive perspective
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- You can’t control external events
- You can control how you view them
- You can help develop a positive attitude
t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Continual learning
- Every day the challenge is different and you have to stay on top of it
- The only way you can is by learning every day
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t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Thanks for your time
-Please don’t hesitate to ask any further questions as we would be happy to answer them