TIM STOCK SUMMER 2014

Class Introduction

1

Strategic Design & Management Summer 2014

TIM STOCK SUMMER 2014 2

please take a minute to review the syllabus

TIM STOCK SUMMER 2014

print full name

nickname (name you use in class)

year of study (junior, senior)

career focus

3

please fill out the index card

TIM STOCK SUMMER 2014 4

please don’t disrupt the class. Take it outside.

ask questions and contribute to class discussion

all phones on vibrate please.

participate and be respectful

TIM STOCK SUMMER 2014 5

how you will be graded

attendance you must be on time and not miss class

show effort in assignments/critiques

keep great notes and use Pinterest

you will work in teams on 4 key critiques

participation

critiques

TIM STOCK SUMMER 2014 6

ATTENDANCE POLICYall absences must be confirmed by sending me an email via Canvas prior to class

2 = meet with advisor

class communication and attendance

3 = WF- class syllabus and schedule

- class reading- all class communication (DO NOT use direct email)

TIM STOCK SUMMER 2014 7

DOWNLOAD reading in the MODULES section of Canvas

class reading is available on CANVAS

PRINT each week’s reading at the START of each week.

Keep in a folder and bring to class each day.

TIM STOCK SUMMER 2014 8

get familar with campus computer labs

http://www.newschool.edu/parsons/computer-labs/

55 West 13th 3rd floor

TIM STOCK SUMMER 2014 9

DO NOT use an existing feed - make a unique feed for this class

email me the link this week via Canvas

Summer Intensive Seminar

set up your own Pinterest feed for this class

*

TIM STOCK SUMMER 2014 10

our class Tumblr for extra readings/links

http://parsons-sis2014.tumblr.com

TIM STOCK SUMMER 2014 11

taking pictures and printing them will be useful

a digital camera

printing in our computer labs

55 West 13th Street

TIM STOCK SUMMER 2014 12

keep a notebook to write/sketch ideas

TIM STOCK SUMMER 2014 13

other materials you will need

30” x 40” foam board(wait to buy this closer to the time of the assignments)

basic scissors pens/sharpies post-its

TIM STOCK SUMMER 2014 14

the classroom is our active lab

posting data to analyze

workshops

critiques

TIM STOCK SUMMER 2014

City/Country

15

using the cards fill in and post on the board

then pin to the board creating a word cloud

< fill in the card

NYC/USA

<

Bangkok/Thailand

Moscow/Russia

Toronto/Canada

TIM STOCK SUMMER 2014

Career Focus

16

using the cards fill in and post on the board

< fill in the card

then pin to the board creating a word cloud

Advertising

<

Brand Strategy

Packaging Design

Urban Planning

TIM STOCK SUMMER 2014 17

say hellotell me a little about yourself

TIM STOCK SUMMER 2014

1 observation

18

4 weeks / 4 themes

research methods

2 branding innovation

3 trend analysiscultural analytics

4 business strategydefining business futures

TIM STOCK SUMMER 2014

A Clectures critiques

Bworkshops

19

5 key class components

Dexperts

Efield trips

TIM STOCK SUMMER 2014

lectures will be posted on Canvas and Tumblr after each class

Alectures

TIM STOCK SUMMER 2014

workshops will help us build on class concepts

Bworkshops

TIM STOCK SUMMER 2014

you will have critiques each week

Ccritiques

TIM STOCK SUMMER 2014

observational research/data visualization in week 1 (very informal)

Ccritiques

TIM STOCK SUMMER 2014 24

product analysis boards in week 2

Ccritiques

TIM STOCK SUMMER 2014 25

trend patterning boards in week 3

Ccritiques

TIM STOCK SUMMER 2014 26

final presentations in week 4

The Future of_____

Ccritiques

TIM STOCK SUMMER 2014

guest expert: Jonathan Pollack (author)

Dexperts

TIM STOCK SUMMER 2014

guest expert: Anjeli Sharma (anthropologist)

Dexperts

TIM STOCK SUMMER 2014

guest experts: Cousins & Sears (data visualization)

Dexperts

TIM STOCK SUMMER 2014 30

we will be taking several field trips to build on class concepts

Efield trips

TIM STOCK SUMMER 2014 31

tour fees I need to collect prior to the visits

Museum of the City of New York

FIT Gallery

Metropolitan Museum

Museum of Art & Design

$40 per studentplease have exact amount in cash this Thursday in class

Efield trips

collect week ONE morning of July 2nd.

TIM STOCK SUMMER 2014 32

MCNY: City as Canvas

Efield trips

TIM STOCK SUMMER 2014 33

FIT Museum Exposed: History of Lingerie

Efield trips

TIM STOCK SUMMER 2014 34

The MET Guided Tour & Charles James

Efield trips

TIM STOCK SUMMER 2014 35

MAD Museum NYC Makers Exhibition

Efield trips

TIM STOCK SUMMER 2014 36

hello...a little about me

TIM STOCK SUMMER 2014

New York City

Mexico City

37

i run an insight consultancy

TIM STOCK SUMMER 2014 38

@timstock

i use social media as part of the class

/timstock

TIM STOCK SUMMER 2014 39

see you tomorrow morning

readings are on Canvas

email me if you have questions