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Premiere Digital Billboard Network in Puerto Rico
www.show&mepr.com
Company Proprietary and Confidential Revised September 2012
LINEUP 2012
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POR QUÉ“OUTDOOR ADVERTISING”?
Revised September 2012
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POR QUÉ“OUTDOOR ADVERTISING”?
• 2do Medio de Mayor Recordación en PR
• 90% OVERALL MEDIA AWARENESS* • Solamente superado por la televisión local (94%)
• 70% está expuesto por lo menos una vez en semana • 33% está expuesto diariamente
* Segúnestudio de “Non- traditional Advertising”, The Marketing Center, noviembre 2009.
Revised September 2012
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LO QUE HACE A SHOWTIME ESPECIAL
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VENTAJAS DE VALLAS DIGITALES
Revised September 2012
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MANEJO Y MONITOREO “ONLINE”
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DIGITAL BILLBOARD NETWORK
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Localidad Tamaño Inbound Outbound Dorado I 14X48 In / 13X48 Out DIGITAL DIGITAL
Dorado II 13X48 In/ 14x48 Out DIGITAL FIJA
Exp.Martínez Nadal 13X48 Ambos DIGITAL DIGITAL
San Patricio Plaza 14X48 Ambos DIGITAL DIGITAL
Exp. Las Américas 12X36In / 10X36 Out DIGITAL DIGITAL
Exp. Kennedy 14X48 In / 13X48 Out FIJA DIGITAL
Salinas (Peaje) 14X48 In / 13X48 Out DIGITAL DIGITAL
Ponce (Universal) 13X48 In / 14X48 Out DIGITAL DIGITAL
Mayagüez (Viaducto) 13X48 In / 14X48 Out DIGITAL FIJA
Mayagüez (Universal) 13X48 In / 14X48 Out DIGITAL TRIVISION
Hatillo 13X48 In / 14X48 Out DIGITAL FIJA
Fajardo 13X48 Ambos DIGITAL DIGITAL
Añasco 10X36 In / 12X36 Out FIJA DIGITAL
Ave. Los Filtros (American) 14X48 Ambos FIJA FIJA
Caguas 14X48 Ambos DIGITAL FIJA
Rio Hondo 13X48 Ambos DIGITAL FIJA
Baldorioty (Tartak) 13x48 Ambos DIGITAL FIJA
NUESTRAS LOCALIDADES
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SAN PATRICIO PLAZA
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SAN PATRICIO PLAZA- DIGITAL + DIGITAL
LOCATION: Rd. # 2 (San Patricio Plaza)
POINTS OF INTEREST: San Patricio Plaza, Rd. #2, Las Américas Exp., Kennedy Ave.
CITY: Guaynabo
VIEW: Both Sides
RATING: A+
MONTHLY TRAFFIC: 1,552,480 (D.T.O.P.)
SIZE: Inbound (DIGITAL) 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W
Coordinates: N 18 24 35.80 W 66 6 21.99
Revised September 2012
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MARTINEZ NADAL EXP.
Revised September 2012
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MARTINEZ NADAL EXP. DIGITAL+DIGITAL
LOCATION: Martínez Nadal EXP.
POINTS OF INTEREST: Road to Caguas, San Patricio Plaza, Plaza Guaynabo
CITY: Guaynabo
VIEW: Both Sides
RATING: A
MONTHLY TRAFFIC: 2,907,833 (D.T.O.P.)
SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (DIGITAL): 13’T X 48’W Coordinates: N 18 23 15.59 W 66 34 59.09
Revised September 2012
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LOS FILTROS (PR-177)
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LOS FILTROS (PR-177)
INBOUND Bayamón to Guaynabo
Guaynabo to Bayamón
LOCATION: Los Filtros (PR 177)
POINTS OF INTEREST: Costco, entrance to Bayamón, American Military Academy
CITY: Guaynabo
VIew: Both Sides
MONTHLY TRAFFIC: 1,812,833 (D.T.O.P.)
RATING: A
SIZE: Inbound (FIXED): 14’T X 48’W Outbound (FIXED): 14’T X 48’W
Revised September 2012
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LAS AMÉRICAS EXP. (PR-52) (DOMENCH EXIT) DIGITAL + DIGITAL
Revised September 2012
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LAS AMÉRICAS EXP. (PR-52) ( DOMENCH EXIT) DIGITAL + DIGITAL
LOCATION: Las Américas Luis A. Ferré Exp. (PR-52). Front of Hiram Bithorn Stadium
POINTS OF INTEREST: Plaza las Américas, San Juan
CITY: Hato Rey, San Juan
VIEW: Both Sides
RATING: A++
MONTHLY TRAFFIC: 7,509,875 (D.T.O.P.)
SIZE: Inbound (DIGITAL): 12’T X 36’W Outbound (DIGITAL) 10’T X 36’W Coordinates: N 18 24 46.36 W 66 4 10.99
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CAGUAS ( TOLLGATE CAGUAS NORTH / PR-52)
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CAGUAS DIGITAL + FIXED (TOLLGATE CAGUAS NORTH / PR-52)
LOCATION: Expreso Las Américas Luis A. Ferré (PR-52)
POINTS OF INTEREST: Caguas Tollgate, Catalinas Mall, Road to Humacao and Ponce
CITY: Caguas
VIEW: Both Sides
MONTHLY TRAFFIC: 5,678,027(D.T.O.P)
RATING: A+
SIZE: Inbound (DIGITAL): 14’T x 48’W Outbound (FIXED): 14’T x 48’W Coordinates: N N 18 16 53.41 W 66 2 3.18
Revised September 2012
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DORADO I & DORADO II (TOLLGATE BRIDGE / PR-22)
Revised September 2012
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LOCATION: De Diego EXP. (PR 22).
POINTS OF INTEREST: Dorado entrance, Prime Outlets, Northbound traffic
CITY: Dorado
VIEW: Both Sides
MONTHLY TRAFFIC: 1,322,152 (D.T.O.P.)
RATING: A++
SIZE: Inbound (DIGITAL): 14’T x 48’W Outbound (DIGITAL): 13’T x 48’W Coordinates: N 18 25 9.45 W 66 15 34.48
DORADO I (TOLLGATE BRIDGE/ PR-22) DIGITAL + DIGITAL
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LOCATION: De Diego Exp. (PR 22).
POINTS OF INTEREST: Entrance to Dorado, Prime Outlets.
CITY: Dorado
VIEW: Both Sides
MONTHLY TRAFFIC: 1,322,152 (D.T.O.P.)
RATING: A++
SIZE: Inbound (DIGITAL): 13’T x 48’W Outbound (FIXED): 14’T x 48’W Coordinates: 18 25 11.12 W 66 15 59.31
DORADO II DIGITAL + FIXED (CLOSE TO NEW SHOPPING C./ PR-22)
Dorado to San Juan
Revised September 2012
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SALINAS (TOLLGATE/ PR-52)
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LOCATION: Las Américas Luis A. Ferré Exp. (PR 52)
POINTS OF INTEREST: Salinas Tollgate, Albergue Olímpico
CITY: Salinas
VIEW: Both Sides
DAILY TRAFFIC: 170,000
RATING: A
SIZE: Inbound (DIGITAL) 14’T X 48’W Outbound (DIGITAL): 13’T X 48’W
Coordinates: N 18 216.48 W 66 14 21.69
SALINAS (TOLLGATE/ PR-52) DIGITAL + DIGITAL
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HATILLO (PR-2)
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HATILLO (PR-2) DIGITAL + FIXED INBOUND DIGITAL
LOCATION: PR 2 Exit to San Juan (PR-22)
POINTS OF INTEREST: Arecibo, northwest, El Buen Café
CITY: Hatillo
VIEW: Both sides
MONTHLY TRAFFIC: 1,650,000 (D.T.O.P)
RATING: A
SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (FIXED ): 14’T X 48’W
Coordinates: N 18 29 11.16 W 66 46 52.87
Revised September 2012
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AŇASCO (PR 2)
LOCATION: PR # 2
POINTS OF INTEREST: Aguadilla Mall, Mayagüez
CITY: Añasco
VIEW: Both Sides
MONTHLY TRAFFIC: 1,365,000 (D.T.O.P)
RATING: A
SIZE: Inbound (FIXED): 12’T X 36’W Outbound (DIGITAL): 12’T X 36’W Coordinates: N 18 19 7.22 W 67 8 44.01
Revised September 2012
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MAYAGÜEZ (OVERPASS / PR-2) INBOUND DIGITAL
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MAYAGÜEZ (OVERPASS / PR-2) INBOUND DIGITAL
Inbound: (Southbound)
Revised September 2012
LOCATION: Road. # 2
POINTS OF INTEREST: Overpass, Downtown Mayagüez, Mayagüez Mall
CITY: Mayagüez
VIEW: Both Sides
MONTHLY TRAFFIC: 1,743,000 (D.T.O.P)
RATING: A
SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (FIXED): 14’T X 48’W Coordinates: N 18 12 2.94 W 67 8 54.94
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MAYAGÜEZ UNIVERSAL PR-2 DIGITAL + DIGITAL
LOCATION: Rd. # 2)
POINTS OF INTEREST: Mayagüez Mall, Litoral, PR 100, Cabo Rojo
CITY: Mayagüez
VIEW: Both Sides
MONTHLY TRAFFIC: 1,743,000 (D.T.O.P)
RATING: A
SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (DIGITAL ): 14’T X 48’W Coordinates: N 1810 39.81 W 67 9 3.27
Revised September 2012
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FAJARDO (PR 3) OUTBOUND DIGITAL
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FAJARDO DIGITAL + FIXED (PR-3)
Revised September 2012
LOCATION: Rd. # 3 , Fajardo (Front of AT&T)
POINTS OF INTEREST: Walmart Shopping, West Marine, El Conquistador, Marinas
CITY: Fajardo
VISTA:Both Sides
MONTHLY TRAFFIC: 401,040 (D.T.O.P.)
RATING: A
SIZE: Inbound ( FIXED): 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W
Coordinates: N 18 20 53.22 W 65 40 33.45
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PONCE UNIVERSAL (PR 2) EXIT PR 52
Revised September 2012
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PONCE UNIVERSAL PR 2 EXIT (PR-52)
LOCATION: PR 2 Exit (PR-52)
POINTS OF INTEREST: Ponce Hilton, Exit to PR-10, Traffic to San Juan Metro, Aeropuerto Mercedita
CITY: Ponce
VIEW: Both Sides
MONTHLY TRAFFIC: 342,000 (D.T.O.P.)
RATING: A
SIZE: Inbound (DIGITAL): 14’T X 48’W Outbound (FIXED): 14’T X 48’W Coordinates: N 17 59 18.42 W 66 38 52.10
Revised September 2012
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BALDORIOTY/TARTAK DIGITAL + FIXED Marginal Los Angeles
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BALDORIOTY/TARTAK DIGITAL + FIXED Marginal Los Angeles
Revised Septmber 2012
LOCATION: Baldorioty, Marginal Los Angeles
POINTS OF INTEREST: International airport, Plaza Carolina, Route 66, traffic of the east side.
CITY: Carolina
VIEW: Both Sides
MONTHLY TRAFFIC: 2,530,500 (D.T.O.P.)
RATING: A
SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (FIXED): 13’T X 48’W
Coordinates: N 18 25 46.80 W 65 59 38.98
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RIO HONDO DIGITAL + FIXED
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RIO HONDO DIGITAL + FIXED
Revised September 2012
LOCATION: Expreso de Diego PR-22
POINTS OF INTEREST: Plaza Rio Hondo, Plaza del Sol, Salida Carr. 167, próxima consturcción tren liviano
CITY: Bayamón
VIEW: Both Sides
MONTHLY TRAFFIC: 2,548,581(D.T.O.P.)
RATING: A
SIZE: Inbound (DIGITAL): 14’T X 48’W Outbound (FIXED): 14’T X 48’W
Coordinates: N 18 25 06.66 W 66 10 33.56
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ESPECIFICACIONES PARA ARTES VALLAS DIGITALES
VALLA DIGITAL TAMAŇO PIXELES RES. COLOR FORMATO
• San Patricio (2) • Dorado I Inbound • Salinas Inbound • Caguas
14’X48’ 888 X 260 72 dpi RGB JPEG
• Exp. Américas (Domenech) Outbound
12’X36’ 672 X 176 72 dpi RGB JPEG
• Hatillo Inbound • Mayagüez Viaducto • Mayagüez Universal Inbound & Outbound • Ponce Universal Inbound & Outbound • Dorado I Outbound • Dorado II Inbound • MartínezNadal • Salinas Outbound • Fajardo • Baldorioty (Tartak) • Rio Hondo
14’X48’ 864 X224 HI RES: 1728X448
72 dpi RGB JPEG
• Añasco Outbound • Exp. Americas (Domenech)
12’X36’ 648 X 180 HI RES: 1296X360
72 dpi RGB JPEG
Revised September 2012
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INFORMACIÓN
SHOWTIME OUTDOOR MEDIA O. 787-294.6000 F. 787.641.4450
Centro Internacional de Mercadeo, Torre 1
100 Carr. 165, Suite 406 Guaynabo, PR 00968-8053
www.showtimepr.com
Revised September 2012