#SHOPIFYRETAILTOUR

Shipping with Shopify

Agenda

1 Introduction to Shipping

2 Shipping Basics

3 Packaging + Unboxing

4 Useful Shipping Apps

Introduction to Shipping

Introduction to Shipping

With the advent of the internet, shopping has become a lot easier. This wouldn’t be possible without merchants experiencing the complexity of getting the product to their door.

Importance of Shipping Smart

By shipping strategically, you will find yourself saving time and effort. The key is to strike a perfect balance between your customers being satisfied, while staying economical.

Shipping Basics

Shipping Strategies

Ship Yourself Fulfillment Dropshipping

Shipping Strategies

ALL SHIPPING COURIERS BASE SHIPPING RATES ON A VARIETY OF FACTORS:

Package size

Package weight

Departing country

Destination country

Tracking

Insurance

Shipping Profitably

One of the best secrets to being successful at ecommerce is to figure out how to ship profitably. Use a chart to map out all your costs associated without getting products into customers hands.

Cost of Product

Packaging

Shipping Costs

Customers/Duties

Credit Card Fee

Profit Margin

Total Price

Shipping Zones

Use shipping zones to choose the regions that you ship to, and define your shipping rates.

Customer shipping options

You will need to decide your strategy for charging your customers. Once you have, simply use whichever type suits your business best.

Customer shipping options

Free shipping Flat-rate Carrier-calculated

Fulfillment Services

Shopify offers many options for using fulfillment services, such as Rakuten, Amazon, or custom order fulfillment.

DEMO

Shipping Apps

Recommended Shipping Apps

Packaging + Unboxing

Utility versus branded packaging

Nothing fancy. Plain envelope or cardboard box and any necessary filler for protection.

Custom solution that provides a better unboxing experience and creates word of mouth.

Utility PackagingBranded Packaging

Utility Packaging Options

Before you ship your products, you’ll need to package them for safe transport. There are a variety of box and envelope types.

stockroom.shopify.com

Branded Packaging Experience

A branded packaging experience is a thoughtful selection of packaging that makes for a deliberate presentation of your products.

“The value of premium packaging extends far beyond the customer experience into residual marketing effects. The experience goes beyond the online order to when the customer actually opens the beautifully wrapped package and shares that experience across social networks.”

- Maria Haggerty, CEO of Dotcom Distribution

Five ways to add a personal touch

1. INCLUDE DISCOUNT OFFERS IN THE BOX

Including a discount offer in the box makes sure your customer doesn’t lose it in their email, and leaves them with a tangible reminder.

Five ways to add a personal touch

2. INCLUDE PRODUCT SAMPLES IN THE BOX

Product samples provide a great way to cross-sell customers, and introduce them to other products they may not know about.

Five ways to add a personal touch

3. INCLUDE SMALL, INEXPENSIVE GIFTS

Gifts can be a great way to surprise and delight customers, and they also create free word of mouth marketing.

Five ways to add a personal touch

4. PRODUCT REVIEW/SHARE REQUEST

Packaging inserts can be a great place to ask for a product review or to share their experience on social media.

Five ways to add a personal touch

5. HANDWRITTEN THANK-YOU NOTES

Customers love receiving personal notes, especially if they are handwritten. They often share photos of them with their networks, which can help you gain new customers.

Resources

Shopify Blog

“The Beginner’s Guide to Ecommerce Shipping and Fulfillment”

Free tools and resources to accelerate your skills and success

“Ecommerce Shipping Toolbox: Apps, Tools, and Resources to Help You Streamline Your Business”

Shopify Blog

“The Beginner’s Guide to Ecommerce Shipping and Fulfillment”

Free tools and resources to accelerate your skills and success

“Ecommerce Shipping Toolbox: Apps, Tools, and Resources to Help You Streamline Your Business”

Shopify Manual

A collection of useful guides to help you use Shopify

Shopify Support

support@shopify.com ● 1-888-shopify ● live chat A dedicated support team that is available 24/7

Q & A