Optimizing Your Presence on Today’s Social Web

Chuck Greenewald, Account Management Supervisor

Waterton Residential and DigitalSherpa

Presentation for Waterton Residential

January 31, 2013 and

February 1, 2013

Agenda

Today We’ll Address the Following Topics:

I. How Content Marketing and CommunitySherpa work II. Numbers! III. Waterton’s CommunitySherpa blog search results IV. The new myCommunitySherpa dashboard V. Ways you can contribute at the property level VI. Questions

What is CommunitySherpa?

I. Content Marketing Unique, hyper-local content that drives visitors through search engine results

II. Social Media Marketing Engaging content and media that encourages participation and social sharing

How Does CommunitySherpa Work?

How Does CommunitySherpa Work?

How Does CommunitySherpa Work?

What CommunitySherpa Provides

CommunitySherpa Pro

# blog posts/month

6

# blog posts/month auto-fed to

Facebook and Twitter

6

# unique Facebook posts/month

auto-fed to Twitter

8

Complete access to myCommunitySherpa

Dashboard at No Additional Cost, including:

Local Search-Listing Distribution

Lead Conversion

Reputation Management

Social Listening

Multiple Social Profile Management

ROI Calculator

Success Measurement Tools

YES

Waterton’s CommunitySherpa Program After 1 ½ Years

Results through October 2012:

– 1,266 leads generated

• 1,078 call leads

• 188 e-mail leads

– Have added 3,780 Facebook fans and 2,300 Twitter followers

– 94,900 total visits to the blogs

• 90% are unique visitors

– 167,380 pageviews

Sample Search Engine Results Pages

Because of the content we’re writing, the properties are being recognized on search engines for relevant search phrases.

Google search:

“luxury apartments in river north chicago”

Ranking: - # 7 on page 1 (out of 1,100,000 results)

Google search: “affordable apartments in Tampa with a pool” Ranking: - Tag page: #5 on page 1 (out of 3,280,000 results)

Google search: “buckhead luxury apartments with fitness center” Ranking: - #1 on page 1 (out of 87,500 results)

Google search: “things to do in North Lauderdale” Ranking: - #’s 5-8 on page 1 (out of 3,220,000 results)

Google search: “family friendly apartments in Alexandria VA” Ranking: - Tag page: #3 on page 1 (out of 147,000 results)

Dashboard-Based Social Media & Content Marketing System

MY

Your Dashboard Opt-In Email What's included at no additonal cost to you with myCommunitySherpa? Many great things!

Listings and placement -Gives you the opportunity to have your business listing sent to

100+ online business directories (Note: This powerful service requires that you opt-in)

Please make sure to follow the opt-in instructions or speak to your account manager if you

would like to have DigitalSherpa distribute your business listings to more than 135 web

sites to assist your local search efforts.

Social listening - Who's talking about you on the web? What are they saying? Is it

good/bad? How does your web presence stack up with your competitors? Want to measure

the sentiment about you or your business online?

Business intelligence - Curious as to what your competitors are doing online? Need

focused industry or local content for social networking and blogging? Need to know when

people mention you, your business, or your product lines on the web? Have favorite blogs

or media or websites you want constant access to in one easy place? This is your solution.

Social media management - Access and post content from one place, avoid multiple

logins, write once and post to multiple identity and platforms

Blogging and content creation - 72 posts per year created specifically for your blog site,

submit content ideas and more

Calls to action - Convert your growing web traffic to prospects and leads. Create calls to

action, promotions, buttons, and forms to connect with interested visitors

Lead Management - Monitor your call to action leads in real time. Know which offers and

promotions created each prospect. Increase your lead to customer conversion rates.

Get your results! From within myDigitalDashoard check your program's ROI, traffic, and

visibility and see other measurements.

Below are your credentials for myCommunitySherpa access:

Link: http://dashboard.digitalsherpa.com/account.php?id=XXXX

UN: erica.lee@watertonresidential.com

PW: vIYlh (this is a temporary password and should be changed)

Tips for getting started:

1) Once you are logged into myCommunitySherpa, you will arrive at the main Dashboard screen.

2) Click on the "Profiles" panel (top left box).

3) Agree to the Terms/Conditions.

4) Update your password and any other company information of your choosing.

What You’ll See When You Log In

Profile Management Tool Helps Get Your Listings On Up To 135 Local Search Sites

135 Sites Local Search Power

More sites that your business is listed the

more ways people can find you!

Reputation Management, Social, & Web Listening

• Critical step after listing distribution

• Monitor listing consistency

• Internet and social site mentions captured in one easy user interface

• Measurement and tracking tools to gauge sentiment, sources, share of voice, employees, and trends

+

Where do you come into play?

Stay in touch and get involved!

I. Share content posting ideas and events

II. Let Sherpa know about any news or new venues in the surrounding community

III. Monitor your results

IV. Do your own Facebook posting

Your Sherpa Contacts

For Account Management Concerns/Escalations:

Chuck Greenewald, Account Management Supervisor

678.346.9200 x 2023

cgreenewald@digitalsherpa.com

Day-To-Day Account Management and Content:

Christian Lytch Coman, Account Manager

678.346.9200 x 2068

clytch@digitalsherpa.com

Your Sherpa Contacts

Day-To-Day Account Management and Content:

Carrie Winchester, Account Manager

678.346.9200 x 2024

cwinchester@digitalsherpa.com

Day-To-Day Account Management and Content:

Deirdre O’Neill, Account Manager

678.346.9200 x 2043

doneill@digitalsherpa.com