911

The Politics of the Media

Video: The Big Picture 11

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Video: The Basics 11

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Mass Media

Television, radio, newspapers, magazines

Marketplace of ideas

Neutrality and unbiased coverage

11.1

Walter Cronkite 11.1

11.111.1 Which of the following is considered part of mass media?

a. Television

b. Radio

c. Newspapers and magazines

d. All of the above

11.111.1 Which of the following is considered part of mass media?

a. Television

b. Radio

c. Newspapers and magazines

d. All of the above

11.2Growth of the Mass Media

Print Media

Electronic Media

Video: In Context 11.2

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Print Media

Newspapers for the elite Federalist Papers Party presses

Newspapers for the ordinary citizen Penny press Yellow journalism

Centralized ownership

11.2

Electronic Media

Radio Broadcast results of 1920 presidential election Radio Act of 1927

Television

11.2

11.2

Electronic Media

The Internet Revolutionized communication Social media

11.2

TABLE 11.1: Internet access by selected characteristics

11.2

TABLE 11.2: Where Americans learn about candidates and campaigns

11.2

TABLE 11.3: Age gap for campaign news sources

11.2

Explore the Media: Where Do You Get Your Political News?

11.0

http://media.pearsoncmg.com/long/long_shea_mpslld_4/pex/pex8.html

11.2 Which communication forms in campaigns have increased dramatically in the last few years?

a. Television ads

b. Newspaper editorials

c. Social media

d. Public debates

11.2

11.2 Which communication forms in campaigns have increased dramatically in the last few years?

a. Television ads

b. Newspaper editorials

c. Social media

d. Public debates

11.2

Functions of the Media

Entertainment

Surveillance, Interpretation, and Socialization

11.3

Entertainment

Late-night television Spoofs political leaders and candidates

Blurring between entertainment and news

11.3

Saturday Night Live 11.3

Surveillance, Interpretation, and Socialization Investigative reporting Muckraking Reporting on issues to generate reform

Context and bias

11.3

Hurricane Katrina victims 11.3

11.3 Providing context and explaining complex issues falls under what role of the mass media?

a. Interpretation

b. Socialization

c. Surveillance

d. Muckraking

11.3

11.3 Providing context and explaining complex issues falls under what role of the mass media?

a. Interpretation

b. Socialization

c. Surveillance

d. Muckraking

11.3

Political Use of the Media

How Politicians Make the News

How Journalists Report the News

How Groups Use the Media

11.4

11.4How Politicians Make the News

Earned media coverage Getting coverage for free

Pseudo-events Staged events that try to show leader in good light Sometimes backfire

Adversarial relationship

How Journalists Report the News

Setting agenda Serving as gatekeepers

Covering the president News releases, briefings, conferences

11.4

FIGURE 11.1: Presidential press conferences

11.4

How Journalists Report the News

Covering Congress Too large to cover

Staged events

Covering the Courts Confirmation hearings

11.4

Members of Congress 11.4

How Groups Use the Media

Similar pseudo-events

Press releases

Issue advocacy advertisements

11.4

Video: Thinking Like a Political Scientist

11.4

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11.4 When the White House wants to publicize a program, its press office likely will issue:

a. Issue advocacy advertisements

b. Pseudo-events

c. Press releases

d. Opinion pieces in the newspaper

11.4

11.4 When the White House wants to publicize a program, its press office likely will issue:

a. Issue advocacy advertisements

b. Pseudo-events

c. Press releases

d. Opinion pieces in the newspaper

11.4

Explore the Simulation: You Are the Newspaper Editor

11.4

http://media.pearsoncmg.com/long/long_longman_media_1/2013_mpsl_sim/simulation.html?simulaURL=15

The Media and the Public in the Political Arena

Media in Campaigns

Global Issues, Narrowcasting, and Citizen Journalism

Concentration and Centralization of Ownership

11.5

Media in Campaigns

Determining a front-runner

Negative coverage prevalent

Paid advertising Costly but counters shrinking coverage

Debates

11.5

Barack Obama debates Mitt Romney 11.5

Global Issues, Narrowcasting and Citizen Journalism “McGlobalization”

Specialized programming Appealing to one audience can fragment society

Bulletin boards, blogs Is citizen journalism trustworthy?

11.5

Concentration and Centralization of Media Ownership

Competitive news markets Allows more points of view Becoming limited

News monopolies Is concentration of ownership dangerous?

11.5

Newspapers in different languages 11.5

11.5 When cable channels and Internet programs focus on a small audience, it is called:

a. News monopolies

b. Competitive news markets

c. McGlobalization

d. Narrowcasting

11.5

11.5 When cable channels and Internet programs focus on a small audience, it is called:

a. News monopolies

b. Competitive news markets

c. McGlobalization

d. Narrowcasting

11.5

Governmental Regulations

Media and Government: A Tense Relationship

The Right to Privacy and Rules Regarding Content and Ownership

The Role of Profits

11.6

TABLE 11.4: Public opinion on impact of media on democracy

11.6

Media and Government: A Tense Relationship

Wartime – need to balance information with safety

Newsfeeds – a way to control information

11.6

The Right to Privacy and Rules Regarding Content and Ownership

Privacy for public versus private citizens Right to a fair trial

Libel laws Public officials must prove malice

Prior censorship

Equal time rule

11.6

TABLE 11.5: Public opinion on freedom of the press

11.6

Video: In the Real World 11.6

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The Role of Profits

Libertarian view Show what the public wants

Social responsibility theory Advance citizenship Balance what public wants with what is in their best

interests

11.6

11.6 According to privacy rules in the media, which of the following could expect to have the highest threshold of privacy?

a. A well-known actor

b. The president of the U.S.

c. A justice of the Supreme Court

d. A victim of a crime

11.6

11.6 According to privacy rules in the media, which of the following could expect to have the highest threshold of privacy?

a. A well-known actor

b. The president of the U.S.

c. A justice of the Supreme Court

d. A victim of a crime

11.6

Discussion Question

In what ways is the media our eyes and ears? How well do media perform this function? What impact does media have on shaping our views of politics and culture?

11

Video: So What? 11

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