Shaping the Market Offerings PIR

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Transcript of Shaping the Market Offerings PIR

P31,990

NAME YOUR PRICE

Punch Board

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10 & Punch again$$$

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Punch a Bunch

• You will all be given the same two questions

• Write your answers on your white board• After each question wait until instructed to

show your answers• For each question correct answer you will

earn a Punch• Punches will be taken after ALL the

questions have been given • Team with the most money in the in end

wins

Question #1Which of the 4Ps of

marketing mix directly produces revenue?

A. PRICEB. PRODUCT

C. PROMOTIOND. PLACE

A. PRICE

Question #2What is one alternative to price

increase?A. INCREASE PROFITS

B. CREATE NEW ECONOMY BRANDSC. INTRODUCE LOW COST VENTURE

B. Create new economy

brands

Punch Board

10

15

25

10 & Punch again$$$

$ 5

25

10

5

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15

25

10 & Punch again

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10 & Punch again

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10 & Punch again

50 40 $$$

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P110

NAME YOUR PRICE

Cliff Hangers Players will answer 2 True/False questions Each player will get a different set of questions The will receive all the questions and when ready must answer

with all two (i.e. T, F) At the point they are answered correctly, the mountain climber

stop climbing The player with the fastest time wins If you can’t answer them all in the allotted time, you may just

fall!

1. The government sector is in the service business.2. When the same product is priced differently at different

locations even though the cost of offering it at each location is the same is called Image Pricing.

Player 1

1. The private nonprofit sector is in the service business.2. This price reduction is done when merchandise or services

is already out of season. This is called Quantity Discount.

Player 2

1. Computer operators, accountants and legal staff in a manufacturing company are service providers.

2. In Promotional Pricing, supermarkets and department stores often drop price on well-known brands to stimulate additional store traffic. This is Loss-leader Pricing.

Player 3

$2976

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Plinko•Each team will get at least ONE Plinko chip•There will be FOUR questions•Whomever wins a Plinko question gets another Plinko chip

•If no one can answer the question, then no one wins a chip

•Once all have the questions have been asked the players will pick their Plinko chips •The chips will be played as they are picked •The team with the most points wins

#1) Based on definition, product mix is the set of all product lines & items that a company offers for sale. What dimension of a product mix tells

the number of different product lines the company carries?

Width

#2) Forbes Magazine released “the world’s most valuable brands” list. Determine top 1-5 mvb accdg to value.

A. FB, Coke, Microsoft, Apple, Google.B. Google, Apple, Coke, FB, Microsoft.

C. Apple, Google, MS, Coke, FBD. None of the Above.

Letter C. Apple $154.1B, Google $82.5B, MS $75.2B, Coke $58.5B, FB $52.6B

#3) In Geographical Pricing, when a buyer and seller directly exchanges goods , with no money and no third party involved, what is

it?

Barter

#4) At what price will you break even if your variable cost is P150/pc, fixed

cost P500,000 at sales volume of 500?A. P150, B. P250, C. P350, D. P450

B. P250

Pick your chip!

#1

#2

#3

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#5

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#8

#9

• 1st place team automatically is in the Showcase Showdown

• 2nd and 3rd place will spin the wheel to see who moves on

Right click hereto stop the wheel

Click the triangle to

spin the wheel

Showcase Showdown

Team #1 Team #2

Using your whiteboards, as a team you will need to answer the following questions.Once you’ve answered them all you must show your board to the hostIf any of your answers are wrong you must go back and correct them

The first team to correctly answer them all wins.

• Give 4 examples of promotional pricing.