Post on 03-Apr-2018
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Shama Attars : Romancing the World through the ages
Badi Al Zaman (1639)Founder
In 1639, Shah Jahan gave Badi Al Zamanthe honour of supplying the royal court
exclusive Attars.
His Perfumes encroached the emperor and his wife.
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Shama Attars : Romancing the World through the ages
Al Tufail Shama(1658)
His father gave him the opportunity totake over the business
by this time Shama Attars were beingsold in many cities around Agra:
Ajmer,Kalinjar,Allahabad,Gwalior,
Shahjahanabad
His Son.
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Shama Attars : Romancing the World through the ages
Fakhr Al Tufail Shama(1713)Hudhaifah Shama (1713)
After Al Tufail Shamas death in 1713 at the old ageof 85 his sons took over the charge of handling the
family business.
His Two Son .
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Shama Attars : Romancing the World through the ages
Imad Al Din Shama(1770)
In 1770the control was handed over theImad AL Din Shama, after the death of his
father.
His Son.
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Shama Attars : Romancing the World through the ages
Khuzaimah Al Shama(1835)
The Emperor was a devout Muslim, who didnamaaz five times daily. For each namaaz he used a
different attar, supplied to him Khuzaimah AlShama: ooudh, musk-e-amber, ruh gulaab, khus,
and mukhullat.
His Son.
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Shama Attars : Romancing the World through the ages
Kamal shah shama(1890)
His son Kamal Shah shama moved the familybusiness from agra to bhendi bazaar, Mumbai, totake advantage of the export opportunities the
port city offered.
His Son.
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Shama Attars : Romancing the World through the ages
Mohammad Kamal shah shama
Mohammed Kamal Shama, took charge of thebusiness and continued to run it successfully until
his death.
His Son.
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Shama Attars : Romancing the World through the ages
Murtuza Mohammed Shama(Lala)
By this time, the attar business had grown verycompetitive with the emergence of new markets
and the expansion of traditional ones.
His Son.
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Shama Attars : Romancing the World through the ages
Zaid AlShamaSalman AlShama
Today, Lala, Zaid and Salman Shama preside over a highlysuccessful business, operating out of an extensive
showroom offering no less than One Thousand Perfumesto Gulf countries,
IraqSouth AfricaUKUSACanada
PakistanIndia
His Two Son .
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This history give us the name : Perfumes1. Badi Al Zaman
2. Al Tufail Shama
3. Fakhr Al Tufail Shama
4. Hudhaifah Shama5. Imad Al Din Shama
6. Khuzaimah Al Shama
7. Kamal shah shama
8. Mohammad Kamal shah shama
9. Murtuza Mohammed Shama
10.Murtuza Mohammed Shama
Brothers
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What is attar?
The fine art of making attar (an aromatic oil extracted from various botanicalsources) is generally believed to have its origin in India.
A belief based on archaeological excavations in the Indus Valley that revealed 5000-year-old copper stills used in the distillation process.
Further evidence of the use of attar in ancient times is provided by the ayurvedic textCharaka Samhita, while the Gandhayukti another text dating back to the Vedicperiod lists attar ingredients and also offers recipes for various perfumes, soaps,mouth fresheners, talcum powders and incense.
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How is attar made?
Layering them with clean and pure water and boiling the mixture to a point a vapor ofthe entire mixture flows out and then condenses and the droplets pour down into a potthat seizes the crucial oil required for making the attar.
Manufacturing an attar perfume requires accumulating loads of blossom petals into a largestill (deg).
The water in the deg is isolated from the oil in the morning and freshblossom petals are supplemented to the water. This routine may go onfor a few weeks.The left over water called hydrosol is often traded asscented water
It has to be stored under refrigeration for prevention of it getting
spoilt. Hydrosols and other natural element are habitually used togenerate a inimitable attar fragrance.
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Fragrances
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South AfricanSouth African TeenIndonesianGulf ArabianLondonAmerican TeenBlack Sudan, Ghana & TanzanianCanadian TeenPakistanIndian men (Age Group - 50 to 70)Indian men (Age Group - 20 to 28)Indian men (Age Group - 30 to 45)Indian Women (Age Group - 45 to 70)
Indian Women (Age Group - 20 to 35
Categories
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D E N A L O O U D
OOUD comes from the resinous heartwood ofAquillaria trees, it is formed when the trees areinfected with a parasitic mould.
Samples
J A N N AT U L F I R D A U S
A sweet, sunny and elegant eau built around an explosion ofcitrus (mandarin orange, lemon, grapefruit, bergamot). Thefragrance is warmed up thanks to elemi resin from Manilla, atouch of spices, cedar and white musks.
W H I T E G O L D
A spicy opening of Szechwan pepper and cardamom evolvestowards a smoky heart built around agarwood (oud),sandalwood and vetiver. The ambry dry-down is enriched withnotes of vanilla and tonka bean.
M U S K - E - A M B EThe opening features a sparkling note of mandarin-orangepeel enhanced with waves of camphor and mint. The spicier heart reveals the ambry-musky tonalities of sclary sage. Thewarmer trail is composed of an association ofwhite musks,tonka bean, cedar and sandalwood.
FA N TA S I A
A characteristic and original marine note of "oyster" is blendedwith lime and mandarin.Transparent flowers stay in thebackground to give room to ethereal scents of cedarwood,lignum vitae and cypres
A S E E L - A L - H A R M A I N
The subtly acidulous top note blends Sicilian lemon with Nerolifrom Grasse. The middle note unveils a spicy note ofcardamom and coriander. The chypre and woody end note iscomposed of oak moss and Virginian cedarwood.
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Contact us
Shama Brothers Perfumers10,Patka Manzil,
SVP Road,Bhendi Bazaar,
Mumbai,India, 400003 .
Lala Shamalalashama@gmail.comlalashama@shamaperfumes.com+91-9223423396
For Purchasing the Perfumes online kindly contactMiss Sana Shama
Emails - sana.shama@hotmail.com, sanashama@shamaperfumes.comPhone - 9167788898
Zaid Shamazaidshama@gmail.comzaidshama@shamaperfumes.com+91-9987863509