Post on 14-Jan-2015
description
Module 12.7
The Operations Plan
Jim Beach & Chris Hanks
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d. Remember - Details
• Overall sense of how business will be run and your product developed
• Adequately describe vs. detail
• Degree of importance varies
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d. Remember
• Evidence vs. Claims
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d. Most Important Rule of Thumb
Focus on the aspects of each areas that are either essential to the success of your business or that set you apart from competitors
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d. Remember
Vast difference between thinking up a new product idea and actually designing a business to manufacture, market, and sell it.
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d. Product / Service Description (user)
• Specific benefits
• Ability to meet needs
• Competitive advantages
• Present stage
Slide 12.7-6
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d. Approach 1
• Articulate your general approach to operations in terms of what’s most important and what the make-or-break issues are.
• Frame the discussion in terms of “back stage” or “front stage”
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d. Back Stage
• Staff Selection
• Operations Manual
• Exercise Classes and Programs
• Exercise Machines
• Member Motivation
• Employee Orientation
• Education
• Emergency Plan
• Waivers Slide 12.7-8
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d. Front Stage
• Member Tours
• Orientation
• Operating Hours
• Staff Assistance
• Fitness Classes & Programs
• Workshops
• Family Swims
• Multipurpose Room Rental
• Game Room
• Newsletter Slide 12.7-9
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Approach 2
• “A day in the life of the business”
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Approach 3
• Operations flow diagram – shows the key steps in the production of a product or the delivery of a service.
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Location Critical
• Proximity to qualified labor force
• Closeness to suppliers
• Access to transportation
• Access to international shipping alternatives
• Proximity to customers
• Access to favorable tax rates / economic incentives
• Proximity to high quality community
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• Current position within life cycle
• Factors that may change life cycle
• How do you lengthen it?
• Who do you shorten it?
Life Cycle
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d. Protection
• Existing or pending copyrights or patents
• Anticipated copyright or patent filings
• Key aspects that cannot be copyrighted or patented
• Key aspects that qualify as trade secrets
• Legal agreements with owners and employees Slide 12.7-14
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d. Research & Development
• Activities in progress
• Further activities (include milestones)
• Anticipated results of these efforts
• Activities of others
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THANKS!
Next: Lesson 12-8 The Management Plan
Buy or Review!
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