SEVEN PROFESSIONALS CHIME IN

CREATIVE WISDOM

Christopher Tovo PHOTOGRAPHER

As Marketing’s Professional Network,

our membership is full of people who are oh so familiar

with the creative genie’s fickle nature.

We canvassed them for advice on how to

reignite that elusive creative spark. Here are their

top seven suggestions. Happy creating.

Primo AngeliDESIGNER & ARTIST

“Play, without worrying about the end

result. Just have fun with your ideas.”

Andrea SaparoffCOMPOSER

“Allow the creativity to just unfold without judging the

process. Always refer back to your initial gut emotional

instincts because they are usually right.”

Susan HoffmanEXEC. CREATIVE DIRECTOR

“Don’t look at ad books. Look at culture. Look

at window displays. Look at videos. Look at

films. Look at anything but ads.”

Emmanuel CastellaPHOTOGRAPHER

“Don’t be afraid of rejection. Let yourself go, make accidents.

You’ll improve your skill set when choosing what part of the

accident to preserve.”

Charlotte MooreCREATIVE DIRECTOR

“Uniqueness is still the best way to grab attention and keep it. And your greatest

chance of being unique is within you. Practice. Practice. Practice. Do it yourself.

Do not copy yourself. Keep wading into scary, uncertain territory.”

Sara FriedEVENT PLANNER

“Don’t worry about what everyone else is doing!

Decide which parts of the process you excel at and

then hire other experts to take care of the rest.”

Jim NobleWRITER

“Listen. Observe. And listen some more. It’s

important to get as much information as you

can to create a great piece of communication.”

Join at www.shocase.com Marketing’s Professional Network