Set of Tools to Enter Chinese Market

SUPPORTING THE COMPANIES – YOUR PARTNERS

Foreign Trade Administration (“FTA”)

Global Commercial Offices Presence

International financing

Free TradeAgreement Negotiation

2

Free Trade Agreement Negotiation

3

Signed Agreements Under Process Agreements

EFTA (1992)

Mexico (1999)

Mercosur (2007)

Colombia (2013)

Unratified

Turkey (1997)

Canada (1997)

EU (1975,1995)

USA (1985)

Vietnam

Ukraine

China

EurasianCustom Union

Panama

South Korea

India

Commercial Offices in China

5

Beijing Office

Chengdu OfficeShanghai Office

Guangzhou OfficeHong Kong Office

Professional unit of the Foreign Trade Administration in the Israeli Ministry of Economy which was established in order to promote, enhance and facilitate the economic and trade cooperation between Israel and China…”

The Commercial and Trade Mission to China

6

“Mr. Ophir Gore

BeijingHead of Trade and

Investments Mission

Mrs. Einat LevShanghai

Economic Attaché

Mr. Yair AlbinChengduEconomicAttaché

Mrs. Ester Perets BurkeHong Kong

Economic Attaché

Mr. Chaim MartinBeijing

EconomicAttaché

Ms. Shirly CoifmanGuangzhou

Economic Attaché

China has become one of the most important trade partners of Israel

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8546.5 8786.9 9019.5 9219.5

5660.1 5993.9 5768 5896.2

2886.4 2793 3251.5 3323.3

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

2013 2014 2015 2016

Total trade Import to china Export

Trade Volume Between China and Israel (Million USD)

China Startup Scene at a Glance

8

In 2017, 41 global technology companies have reachedunicorn status. Of those,

15 are from China.

Until Jan of 2017, there are

more than 920 million active user on WeChat – the online instant message APP

created by Tencent

Forecast: online payment transaction volume

in China by 2017 will

reach to 18,000 billion RMB

Gross Merchandise Volume of China’s online shopping market

have reached to

2,420 billion RMB

China Investment Scene at a Glance

9

Until 2016, there are more than 10,000 Investment Firms (VC/PEs) in China

10,000

Until 2016, the capital under

management have reached to 7 trillion

RMB

7 Trillion

In 2016, there are 9,124

Investmentcases

9,124

In 2016, the total investment volume

have reached to 745 billion RMB

745 Billion

Relationship Time Opinion

language Legal System Accounting System

How could the Commercial Office help???

Cultural Obstacles and other Barriers in China

10

The Economic & Trade Mission

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Economic Mission• Regulations• Free Trade Agreement

(“FTA”)• Life Science• Medical Devices• Cosmetics• Food Supplements

Trade & Investment MissionAll other fields of trade, including: • Agriculture• Automotive• Construction• Energy• Water & Clean-Tech• TMT• Etc…

Trade & Investment MissionsIsrael – China Bilateral Trade Fairs

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International Exhibitions

• MWC Barcelona• MWC Shanghai • GMIC• etc..

Delegations to Israel:

• Legend Holding Delegation• Tus Holding Delegation• China Guodian Delegation• etc..

Road shows & Delegations to China

• Automotive Delegation• Clean-tech Delegation• Agriculture Delegation• etc..

China Delegations to Israel Local Exhibitions

• WATEC• Fuel Choice Summit• Mobile & Fintech Innovation• etc..

Trade & Investment MissionsSuccessful Cases within the Investment Field

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Cnoga Medical

Raises $50m from BOEIsrael-China Blueconomy Fund

Raises $150m

Trade & Investment Missions

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We work with lost of big players in China

Trade Policy Division

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Intellectual Property• On-Going Discussion with SIPO• Trademark Registration• “Intellectual Property in China” Guild

Market Access• Entry of Poultry Products

Standardization• Second round of discussion with

AQSIQ, CNCA• Mutual acknowledgment of standards

Customs & Taxes• Understanding the local rules

Trade Facilitation• New information platform for bids and

tenders in China • In-depth work with the SFDA

Trade Barriers• Disputes• Bidding and Tendering

Business Center in Shanghai

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• The Israel – China Accelerator Program is initiated and funded by the Ministry of Economy and Industry.

• 10 Israeli companies will be selected

• Six-months program

Israel – China Accelerator Program

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Partners

Program

3-Month In-Depth Training

3-Month Matchmaking Service

Thank You // 谢谢

Ophir GoreMinister of Commercial AffairsIsrael Embassy in BeijingNov, 2017