Post on 13-May-2015
description
@ArnieK
Convergence of Search, Social and Content Marketing
Arnie Kuenn, Founder and President of Vertical Measures
@ArnieK
About Your Presenter
• President of Vertical Measures in Phoenix, AZ• Founder of the Arizona Interactive Marketing Association (AZIMA)• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing• Tweeting? - @ArnieK
Available on Amazon
@ArnieK
About Your Presenter
@ArnieK
When someone types a keyword phrase into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.
@ArnieK
Why Focus on Content?
• 93% of all buyers online or in stores use search prior to making a purchase
• 86% of searchers conduct non-branded queries.
• 94% of buyers click on organic links versus 6% on paid links for branded queries.
Sources: GroupM, Did-it, Enquiro, and Eyetools.
@ArnieK
Start With Keyword Research
• Keyword research should be the foundation• Brainstorm for keyword phrases your customers use when searching• Use tools like:•Google keyword suggest & instant search•Google Adwords keyword tool•Google Insights for Search
• Think long-tail!
@ArnieK
Then Do Online Research
• Check trending topics on Twitter, Yahoo and MSN• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon and Reddit • Check Google’s Discussions in search
@ArnieK
What Works for Your Competition
@ArnieK
Determine Types of Content to Create
@ArnieK
List the Possibilities
@ArnieK
Put Together a Calendar
• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your content?• Create a calendar and commit to it!
@ArnieK
Long Tail is the Key!
@ArnieK
Success Like This!
@ArnieK
Results Like This
19 out of top 25 landing pages
@ArnieK
Questions?
More Traffic. More Leads. More Business. Contact: 888-476-1881
www.VerticalMeasures.com
Only $14.36 on Amazon ;)