Post on 13-Apr-2017
Do Ngoc Nam – Developing serviced apartment building in Hanoi
MMSS Intake 10th
2015-2017
Develop Service Apartment Building for Foreign Experts in
HanoiThe Consultancy Project Defense
(Hanoi, March 2017)Defendant: Do Ngoc Nam
Tutor: Pr. Jean-Piere Helfer
Do Ngoc Nam – Developing serviced apartment building in Hanoi
ACKNOWLEDGMENT- My dear Tutor - My dear Family
- My Colleagues - CVFG & MMSS
Do Ngoc Nam – Developing serviced apartment building in Hanoi
SA definition:•A serviced apartment is a fully furnished apartment available for both short-term as well as long-term stays, providing all the hotel-like amenities•A "serviced apartment" is any size space for residential living which includes regular maid and cleaning services provided by the rental agent.• Serviced apartments or serviced flats developed in the early part of the 20th century and were briefly fashionable in the 1920s and 30s. •They are intended to combine the best features of luxury and self-contained apartments, often being an adjunct of a hotel. Like guests semi-permanently installed in a luxury hotel, residents could enjoy the additional facilities such as house keeping, laundry, catering and other services if and when desired.
SA ‘s KSFBig Apartments- usually have kitchens, living rooms, far more suitable for long term stay.Less cost- Whole families can stay together in service apartments without paying extra per head.Cook Own Food- Well equipped kitchens in apartments allow one to have home cooked food.Flexibility- relaxed check-in times, free cancellation or extra beds.Monthly rates- Most service apartments offer steep discounts for long term stays.Personal- SA they are frequently smaller than Hotels, have a direct oversight of the management.
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Literature review
Do Ngoc Nam – Developing serviced apartment building in Hanoi
SA investment consideration:
SA in comparison with key competitor: Hotel
Statement
Performance measurement criteria Serviced apartments Hotels
Occupancy (%) 80% 60%
Average Daily Rate (ADR) 4,800 9,000
Revenue per available room (RevPar) 3,840 5,850
Operating expenses 40% 70%
Do Ngoc Nam – Developing serviced apartment building in Hanoi
Local situation: Hanoi capital of Vietnam•Less new supplier•2017 will be busy year
Statement
Do Ngoc Nam – Developing serviced apartment building in Hanoi
SA in Hanoi
Statement
Do Ngoc Nam – Developing serviced apartment building in Hanoi
Data collection•Secondary Data• Primary DataSurvey•Qualitative Method: Questionnaire•Quantitative Survey: InterviewScope of Area: 5 main districts of HN which concentrate SA buildings
Scope of time: 2 months: January and February
Methodology
Do Ngoc Nam – Developing serviced apartment building in Hanoi
Methodology
Do Ngoc Nam – Developing serviced apartment building in Hanoi
Analysis
Do Ngoc Nam – Developing serviced apartment building in Hanoi
Analysis
Marketing
Do Ngoc Nam – Developing serviced apartment building in Hanoi
AnalysisLocation & Facilities
Do Ngoc Nam – Developing serviced apartment building in Hanoi
Analysis
Interview Result We are using facebook, but not enough to be worth the costMost clients for new SA buildings come from OTAFor 2-3 years, the WOM will be much more significant because of saving the costs for finding clientE-marketing help to provide the relating information such as map, picture, size and contact, but more important is the direct sales.
Do Ngoc Nam – Developing serviced apartment building in Hanoi
Conclusion
Finding
Do Ngoc Nam – Developing serviced apartment building in Hanoi
Conclusion
Do Ngoc Nam – Developing serviced apartment building in Hanoi