SEO Trends For 2015!

Are you set up for a happy and successful New Year?!

How can brands gain more search visibility!and grow revenue and traffic in 2015?!

By ensuring your web pages and all your digital assets are optimized to improve performance in search engines and

provide a great experience to people. !

But we all know this.!

So What’s Trending?!

Mobile!

Mobile usage is growing faster than a lot of brands can keep up!with. Successful brands will prioritize mobile usability in 2015.!

A fully integrated mobile marketing strategy is necessary to stay ahead of your target audience. That includes implementing responsive or mobile-friendly sites that load lightning quick.!

We are moving away from SEO as “search engine” optimization and!toward “user/device/app/thing/space/presence” or!

experience immersion optimization.!

Create Immersive Experiences!

More Google Updates!

Google will continue aggressively targeting spam. !

!!

Updates like Penguin, Panda, and others mean brands must be stay alert to maintain visibility in search results.!

Major algorithms are being refined and rolling out more frequently and continuously, as Google scrutinizes website quality factors like never before in an effort to provide the

most relevant search results to its users.!

What Does This Mean For Brands & Businesses?!

Branding is Crucial!Make brand awareness and branding core strategies. Brands that make a deeper connection with consumers in 2015 will

see big benefits, now and for years to come.!

What Are Other Essential Trends For SEO Success? !

Personalization!

Your users and potential customers want to receive content (text, images, video, etc.) that they feel is personalized!

and tailored to their needs.!

It is not just about content is king or more!content is more of a king.!

!It is about the right content at the right!

moment for the right users.!

Customers feel entitled to a brand experience on their own terms, and will increasingly resist companies that!

don’t cater to them. !

Content With Context!

Consumers turn to organic search all the way through the purchase funnel. Much more than social and paid media.!

!Creating content for each stage of the sales funnel based on

keyword progression and understanding conversion of content through the funnel will become key in 2015.!

Searcher intent and the contextual meaning of searched phrases will play a larger role in search results.!

!Creating the right content for the right people is a!

critical element of usability.!

• Build out key customer profiles!• Define and track metrics that matter!• Look for more connected products to inform search strategy.!

Produce relevant content, in the most appropriate media, that will serve perfectly on whichever device is contextually

relevant to the customer.!

Want more?!

Gain amazing insights from 45 SEO experts.!Only on Momentology.!