SEO for TrueHoop Bloggers

Presented by Arnie Kuennarniek@verticalmeasures.com

My Background(Know your presenter)

• Internet marketer for about 12 years• Formed Vertical Measures about 4 years ago• Primarily an SEO company, however everything is

geared around link building & website promotion • We have 70+ clients• About 25% of our business is outsourcing from

SEO & Web Development Agencies

Search Marketing Is Critical

• When someone types a keyword into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.

Two Search Marketing “Truths”

• Organic search traffic can be so valuable, it can sustain an entire business.

• Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.

Search Engine Results Page (SERP)

Indented Listing

Local Listing

Why Invest In Higher Rankings?- 60% of listings in

the #1 position will get a click!

- Natural search results receive 250% more clicks than paid search

- Natural search converts 30% better than paid search

- Clicks are Free!!!

How Does it Work?

Magic 3 step formula:1. Create Good, Unique Content2. Optimization each page you want to rank3. Get Quality Inbound Links

Bot or Spider

It Starts With Good Content!

• Build pages around your keywords• Add real value to the web visitor

– Unique– Informative– Entertaining

• Good for Social Media?– Is it “Link Worthy”?– Can you promote it?

#2 What is Proper On-Page Optimization?(in order of importance)

1. Links - internal & external2. Freshness of content & keyword usage3. Title tag4. Alt text 5. H1 tag 6. Bold & italics of keywords seem to matter

but minor

#3 Title tag

#2 Content

#5 H1 tag

#1 Link from Home page

#4 Alt text #6 bold

Anatomy of a Page

Recommended Plug-Ins

• All-In-One SEO Pack• Feedburner Feedsmith (RSS feed)• Google XML Sitemaps• Social Bookmarking Reloaded (or similar)• Wordpress Mobile (or similar)• Yet Another Related Posts Plugin (adv.)

What NOT to do

• Try to fool the search engines• Keyword stuffing• More links than text• Any content that is not of value to your

visitor

#3 The Biggest Factor is Inbound Links

• The best links:– From trusted sites– Have proper anchor text– Have varied anchor text– Are from many different domains

• I am not too worried about:– Reciprocal– PageRank

How Do You Get Links?• Internal links (from content)• Friends & family• Associations• Directories (but not thousands of free ones)• Articles (focus on good article directories)• Blog & Forum participation (signature links)• Send emails to webmasters asking for a link• Social Profiles (see next slide)

Use Social Media to Get Links (and Rankings)

• Facebook (your profile & fan page)• Twitter (your profile, tweets & retweets)• Linked In (your profile & business page)• Flickr (links from photo descriptions)• Other Social Profiles: MySpace, Naymz, FastPitch,

Google, Spoke, Plaxo, etc.• Other Social Media Sites: StumbleUpon, Redditt,

Digg, Propeller, etc.

What are Bad Links?

• Link farms• Links pages• Multiple links to same site on same page • Non-relevant or spammy footer links• From same pages that have links to PPC

– porn, pills and casinos• Side bar links do not carry much weight

Q & A

• Hosted or paid links on your site?• Good use of page titles?

– Grab attention & use keywords– URL – shorter the better– SEO plug-in to for title tag– H1 will be actual title

• Sitemaps?• How to improve Google pagerank?

SEO Video Tutorials

• If you would like free access to several very good SEO Video Tutorials: http://www.verticalmeasures.com/resources/seo-tutorial-videos/

That’s a Wrap

My Contact Info: Arnie Kuenn

arniek@verticalmeasures.com

http://twitter.com/arniek http://www.linkedin.com/in/arniekuennwww.facebook.com/verticalmeasures

www.VerticalMeasures.com