Post on 16-Apr-2017
SEO FOR ANSWERSRANKING #0DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
THE GOOD OLD DAYS
MODERN SEO
REALITY
WAIT, IT GETS
WORSE
MORE GLOOM &
DOOM
IT’S HERE SOMEWHER
E
SOYLENT SERP IS
ADS!
KNOWLEDGE GRAPHANSWERS, V1
KNOWLEDGE PANELS
KNOWLEDGE PANELS
KNOWLEDGE CARDS
KNOWLEDGE PANELS
KNOWLEDGE CARDS
KNOWLEDGE EXTREME
100 PB OF ANSWERS
MACHINE CURATIONANSWERS, V2
FEATURED SNIPPETS
ANSWERS IN TABLES
ANSWERS FROM LISTS
RELATED QUESTIONS
ANYTHING FAMILIAR?
NOW IN 11 MARKETS
h/t @sergey_ala
kov
ANSWERS MATTERFACTS & DATA
ANSWERS ARE EXPANDING
RAPIDLY
WHAT BEATS FIRST?
#0
ZERO BEATS THE FOLD
TWO-FOR-ONE BONUS
#0#1
A REAL SEO SHORTCUT
#2
#0
FEATURED SNIPPETS BY
RANKING
WHAT’S THE RECORD?
#0
ONE FULL SERP
JUMPED#
10
VOICE SEARCHONLY RETURNSONE ANSWER
http://mz.cm/sf2016-1
+114% CTR BOOST
http://mz.cm/sf
2016-2
SNIPPET = 40K CLICKS
YOUR CONTENTYOUR RULES
HEY, THAT’SMY DATA!
HEY, THAT’SMY DATA.
A FEW WEEKS
LATER…
WAIT, I KNOW THAT!
CHALLENGE ACCEPTED
0/1 COMBO UNLOCKED
TWO STEPS TO FEATURED SNIPPETS
RANKING
RELEVANCE
KEYWORD RESEARCHFOR QUESTIONS
“WHAT…?” QUESTIONS
WHAT CAN BE IMPLIED
“WTF…?” QUESTIONS
h/t @DeanCrud
dace
“HOW…?” QUESTIONS
“HOW…?” QUESTIONS
UNLESS IT’S FACTUAL
“WHY…?” QUESTIONS
“WHO…?” QUESTIONS
“WHO…?” QUESTIONS
UNLESS YOU’RE ON
TV
“WHERE ?” QUESTIONS
“WHERE ?” QUESTIONS
“WHEN…?” QUESTIONS
UNLESS IT’S FACTUAL
BUT THAT’S NOT ALL
FIND A PRIME
TARGET
USE SITE: + QUESTION
BE THE ANSWERGET THE LEAD
TARGETED ANSWERS…
LEAVE STRONG
TRAILS
peter @moz.com • @dr_peteTHANKS FOR WATCHING!