Post on 18-Dec-2014
description
Digital Marketing Overview
Welcome
Melien LavoiePhone: (860) 214-9900Email: mel@pluginmuse.comWebsite: www.PluginMuse.comFacebook.com/PluginMuseSlideShare.net/MelienLavoie
Digital Age Revolution
Technology Evolved User-Friendly
● Computers Smaller, ● Programs Run Faster ● Technology Easier
The Digital Age
● High-Tech Devices● Knowledge-Based Society
“Evolution of Man...”
Customized Technology
Adapt Technology Need Based
● Simplify World● Efficient
“I fear the day that technology will surpass our human interaction. The world will have a generation of idiots” - Albert Einstein
Fear of Social Media Alternative Reality
● Blind Communication ● Privacy Issues
Electronic Generation
● Communication ● Marketing Shift
“We've stopped living our lives and we're just
recording them” - George Clooney
NEW Online Audience
Inbound Marketing● FREE Social Media Sites
Global Audience
Clicks, Viral for SEO
“Word of mouth is only as far as the next person…”
Outbound Marketing● $$ Television Commercials
National Audience
Lead for Call/Visit Action Action
Marketing
Inbound MarketingOutbound Marketing
Outbound Marketing
● One-Way Communication
● Pushes Products / Services
● Onto Customers
● Purpose To Sell
● Telemarketing
● TV & Radio Ads
● Posters, Flyers, Inserts & Brochures
● Newspaper-, Billboard-, & Magazine Ads
● Wrapped Vehicles
Outbound Tools
Inbound Marketing
● Two-way Communication
● Motivates Conversation
● Entertain &/ Educate
● ADDS VALUE
Inbound Tools
● Website● Social Media Sites
● Email Marketing
● Blog Subscriptions
● Online Videos
Find Your Audience
Where the magic happens!
Inbound MarketingOutbound Marketing
Outbound Marketing
● Print Audience
● Quality Design
● Branding & Consistency
● Content & Message
● Marketing Budget $$
Building Blocks
Inbound Marketing
● Power of Many
● Keywords
● New Content
● Related Info
● Backlinks
Building Blocks
“Building Blocks that works!”
Drive Traffic for SEO
Meaningful Contents
Viral
OR
SPAM
Clicks
1. 2.
“My website does not work for me…”
Get CONTENT to go VIRAL
Effective ProcessPost with Intent!
Inbound MarketingDrive Traffic
Social Media Click...Click...Click...
SEO● Internet Ratings● Better Search Results
?
● Business Community
● Business Website
● Social Media
Universe in Perspective
● Browser
● Search Engine
● Audience
Important Parts
Social MediaTo Drive Traffic WITH
Online Presence To Drive Traffic TO
“My Website does NOT work for me…”
Are They Compatible?
Social MediaTo Drive Traffic WITH
Online Presence To Drive Traffic TO
“Fueling an old car with bio fuel…”
Social Age Online Checklist
Image Each Page Keywords and Bodycopy Interactive with Widgets Social Media Icons Mobile Site Blog with RSS Feed ‘Share’ Button
Inbound Marketing for SEO
1) Be where the People are…
2) Post to go Viral…
3) Drive a Global Audience to...
4) With Building Blocks that works!
THANK YOU!Need help?I offer one-on-oneVirtual Skype Meetings Plug-in-Muse
Slideshare.net/MelienLavoie
YouTube.com/MelienLavoie