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Deborah Kozdras: University of South Florida Stavros Center

Visual Texts and

Deborah Kozdras:dkozdras@usf.edu USF Stavros Center

Seeing is Believing?Jodi Pushkin:

jpushkin@tampabay.com NIE

Thank-you State Farm for your generous sponsorship of this workshop

Why Media Literacy?• Cell phone Popcorn• Jimmy Kimmel’s• Fake Apple Ad• Fake Tweets

American Press Institute:Six Critical Questions for Media

1. Type: What kind of content is this?2. Source: Who and what are the sources cited and

why should I believe them?3. Evidence: What’s the evidence and how was it

vetted? 4. Interpretation: Is the main point of the piece

proven by the evidence?5. Completeness: What’s missing?6. Knowledge: Am I learning every day what I need?

Media Process: From Reading to Writing

Close Viewing of Visual Texts

Media Clearing House

“Text” Features of Film1) Not a strict language; iconic meaning composed of elements (Metz, 1974).

•Filmic: (i.e. dialogue, music, gestures, action)•Cinematic: (i.e. shots, angles, lighting, transitions)

2) No official grammar (Monaco, 2000; Burn & Parker, 2003)

•how the modes impact each other (eyes,•how viewers interact with movies and make their own meaning.

http://www.readwritethink.org/classroom-resources/lesson-plans/vocabulary-learning-filmmaking-vocabulary-30683.html

(Search terms: readwritethink Kozdras film vocabulary)

Frame Analysis

To Kill a MockingbirdWhere is the camera positioned?How does it make the crowd appear? (evidence - see)What might a high angle/downward shot signify? (inference - think)

Close Reading and Viewing• Information: What are

“Benjamins” and what do they have to do with thrift?

• Fact vs. Opinion: What is thrift?

• Argument: Based on evidence in “All About the Benjamins” create an argument (essay or infographic) about spending vs. saving. Include issues from Up.

Vocabulary & Word Study

• Article– Why did author use

these words?

• Benjamins– Read the text to discover

what Benjamins are.

• What other vocabulary do you see that can be investigated in context?

Evidence and Claims• What evidence does

author provide explicitly about thrift?

• What claims does author make implicitly?

• Using the evidence, create an argument for the importance of thrift.

• Politifact

Infographic: Using Argumentation

Planning an Argument

One Man Band: Pixar Short

Friendly Competition: The Two Henrys

Pg. 11. Three different texts.

R: Report/responseWhat were the costs and benefits to Henry B. Plant’s decision?

• Use diverse sources, including images (R3.7)

• Use a decision-making grid (R1.3)

• Write a report based on your findings in the decision-making model. (W1.2, W1.4)

Supply and Demand Lesson with more articles . . .

Media Process

Newseum

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Curriculum Supplements

Resources

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