Post on 14-Apr-2018
7/30/2019 Secret of Success - Tips From European Entrepreneurs
1/72
The secreT
of successips rom European entrepreneurs
European CommissionEnterprise and Industry
7/30/2019 Secret of Success - Tips From European Entrepreneurs
2/72
foreword
Entrepreneurs take the initiative and turn ideas into action. They have a git or identiying
business opportunities and creating success rom challenges and dreams. Entrepreneurs
turn visions into reality, while taking risks along the way. By setting up and expanding their
businesses, entrepreneurs create jobs and become drivers o the European economy.
However, Europe is short of entrepreneurs. Surveys show that almost half of the EUs citizens
(47%) have never thought of st arting a business. Why is this? Being an entrepreneur means
having to overcome plenty of challenges. But being an entreprene ur is also rewarding: the
reedom to determine your own destiny, to realise your dreams can be at least as valuable
as the fnancial gain.
It is thereore important to encourage more people to become entrepreneurs, and who
would be better placed than entrepreneurs to encourage others?
This brochure portrays entrepreneurs rom 33 countries. With rereshing openness, these
women and men give us insight into the obstacles, challenges and highlights of their
profession. They let us know who and what inspired them and what drives them along
the way. And maybe the most important part they convey the message that being an
entrepreneur can be un.
My wish is that this brochure will fnd its way into classrooms and libraries in universities
and will trigger personal choices.
Gnter Verheugen
Vice President of the European Commission, responsible for Enterprise and Industry
7/30/2019 Secret of Success - Tips From European Entrepreneurs
3/72
Table of conTenTsArta BAZOVSKA Latvia 2Egidijus BIKNEVICIUS Lithuania 4Lszl BDI Hungary 6
Dagmar BOLLINFLADE Germany 8
Ivo BOSCAROL Slovenia 10
Antonio CAMARA Portugal 12
Richard CULLEN Ireland 14
Olivier DESURMON France 16
Maria FERMANELLI Italy 18
Angele GIULIANO Malta 20
Ronen GOLAN Israel 22
Heather GORRINGE United Kingdom 24Maria GRAPINI Romania 26
Peter HARZBECHJakob DE LEMOS
Denmark 28
Veronica HEDENMARK Sweden 30
Mria HOALOV Slovakia 32
lo JAAKSOO Estonia 34
Manolis KOULIS Greece 36
rees LONCKE Belgium 38
Ante MANDI Croatia 40
Branka RADOVANOVI Serbia 42
AnneMarie RAKHORS Netherlands 44
Shahzad RANA Norway 46Wiesaw RASZEWSKI Poland 48
Soheil SARMAD Luxembourg 50
Magnus SCHEVING Iceland 52
Costas SISAMOS Cyprus 54
Eva PNKOV Czech Republic 56
Nejdet ISKAOLU Turkey 58
Nikolay ODOROV Bulgaria 60
Einari VIDGRN Finland 62
Carmen YORNO Spain 64
Josef ZOER Austria 66
7/30/2019 Secret of Success - Tips From European Entrepreneurs
4/72
2
LATVIA
VentEko Ltd.
"Enjoy the processitsel, whatever you
do, and the results
will ollow."
at bazovska
7/30/2019 Secret of Success - Tips From European Entrepreneurs
5/72
How I goT THe IdeA To sTArT up A busInessFormerly working in a company with similar activity elds to VentEko, I came
to the conclusion that I could do more and better, and I was ready to take therisk and responsibility. So at the age o 24, I ounded the company VentEko.
I started with a strong belie in my own success. Today, ater eleven years in
business, other companies as well as the countrys environment are reapingthe benets.
My roLe ModeL for sTArTIng up A busInessNone.
wHAT HAs HeLped Me MosTMy maximalist nature I alw ays keep in mind that we can never have to o much
positive ambition i it is based on hard work and innovative ideas. I have built
up my VentEko team with intelligent, positive thinking and talented individuals.
We inspire each other to take up new challenges and enjoy everything we do
together. My personal motive always do what you have promised.
My bIggesT cHALLenge so fArMy biggest challenge has always been keeping up the team spirit and passing
on my belie in success to my colleagues. This is extremely important i you
really want to move orward. A totally new and interesting stage o my lie
has also recently begun entering the international market which is also aChallenge with a capital 'C'.
THe besT THIng AbouT beIng An enTrepreneur Is...... looking b ack and seeing that your business idea has materialised successully,
that you have built it up rom the very beginning ollowing your own lead,
motives and ethics. You are happy this is your work, liestyle and attituderolled into one, and you are doing something useul or society and the
environment.
My AdVIce for THose consIderIng sTArTIngA busInessThe mere thought o starting a business is already a doorway into the business
world. I you decide to act on it, ollow your vision and standards, set your
standards and believe in your own success story.
surname bAzoVskAforename Ata
myeducation Business Administration,Environmental Science, Law
nameofmycompany Vte Lt.
businesscontactdetails
Postal address 22 Rigas Street2107 Pinki, Babte DistrictLatvia
E-mail arta.bazovska@venteko.comWebsite www.venteko.com
sectorofbusiness Environmentproduct/service Environmental engineering
services and consultationyearofstartup 1997
employees 58
7/30/2019 Secret of Success - Tips From European Entrepreneurs
6/72
4
LITHuAnIA
EALINKAS UAB
"Strive and resultswill come."
egj biknevicius
7/30/2019 Secret of Success - Tips From European Entrepreneurs
7/72
How I goT THe IdeA To sTArT up A busInessI always believed that inormation technology can change the world. I have a
visual disability, however inormation technology in particular is o real benet
to me. With important inormation, I can do as much as any person around me.
I decided to start an inormation technology business because IT solutions
solve a lot o management problems and make business more eective.
My roLe ModeL for sTArTIng up A busInessEU oundation support and my own investment.
wHAT HAs HeLped Me MosTStrength o purpose.
My bIggesT cHALLenge so fArBuilding a solid company.
THe besT THIng AbouT beIng An enTrepreneur Is...
... to have the possibility o sharing my personal experience.
My AdVIce for THose consIderIng sTArTIngA busInessYou need to want to know, to know what you want and do whatever is
necessary to achieve it.
surname bIkneVIcIusforename eiij
myeducation Business InormationManagement
nameofmycompany eTALInkAs uAbbusinesscontactdetails
Postal address Smolensko str. 10A, 2nd oor3201 VilniusLithuania
E-mail egidijus.biknevicius@etalink.ltWebsite www.etalink.lt
sectorofbusiness Inormation technologyproduct/service Business management
systems, Internet solutions,
web hosting,IT management
yearofstartup 2005
employees 35
7/30/2019 Secret of Success - Tips From European Entrepreneurs
8/726
HungAry
"Smooth seas dontmake skilul sailors."
l bdi
Halbo mce Zrt.
7/30/2019 Secret of Success - Tips From European Entrepreneurs
9/72
How I goT THe IdeA To sTArT up A busInessThe idea was born when I was 13 years and it later came true.
My roLe ModeL for sTArTIng up A busInessFind people you like and who are capable, and things will work out.
wHAT HAs HeLped Me MosTThe act that Im a ghter and a great believer in luck. I also realised: the harder
I work, the more I have o it.
My bIggesT cHALLenge so fArRe-establishing mysel and my venture in terms o morality and materiality.
THe besT THIng AbouT beIng An enTrepreneur Is...... that you can try to turn your idea o a successul business into reality.
My AdVIce for THose consIderIng sTArTIng
A busInessAnalysing the competition, building a unique strategy, being dierent, and
not running out o cash. Prepare your oxygen bottle (cash ow) and keep
checking it.
surname bdIforename Ll
myeducation Welding and Fitting,Mechanical Engineering,Welding TechnologyEngineering, and Business
nameofmycompany Hal m zt.
businesscontactdetails
Postal address Szchenyi u. 83530 MiskolcHungary
E-mail ino@halbomce.huWebsite www.halbomce.hu
sectorofbusiness Industry services andinstallation o plants andpiping systems
product/service Industrial equipmentplanning, manuacturingand assembly
yearofstartup 2006
employees 195
7/30/2019 Secret of Success - Tips From European Entrepreneurs
10/72
8
Christian Bollin Armaturenfabrik GmbH
"Whatever happensin your lie, never lose
aith in yoursel."
gerMAny
dg bollin-flade
7/30/2019 Secret of Success - Tips From European Entrepreneurs
11/72
How I goT THe IdeA To sTArT up A busInessAter nishing my studies (1982), I was looking or a way to combine amily and
proessional lie. I turned down a doctoral thesis because ater returning rom
parental leave, I would have ound mysel virtually excluded rom a suitablepost. Taking over the amily business was and is the ideal solution.
My roLe ModeL for sTArTIng up A busInessMy grandather and ather, who always ollowed the example o the 'respectable
businessman' in their lie and work.
wHAT HAs HeLped Me MosTMy consistency, strength o will and p erseverance. At the same time, emalecharacteristics such as empathy and the ability to communicate have helped
me to b e successul in a male-dominated proessional sector.
My bIggesT cHALLenge so fArImplementing my rm's philosophy: no customer should account or more
than 10% o our annual turnover. We discuss with the customer how we canachieve this. In agreement with the customer, we also turn down contracts.
THe besT THIng AbouT beIng An enTrepreneur Is...... turning your own ideas into reality and receiving eedback.
My AdVIce for THose consIderIng sTArTIngA busInessMake your work your hobby and vocation; then you'll be good at it.
surname boLLIn-fLAdeforename dama
myeducation Engineering
nameofmycompany chitia blliAmatai gmH
businesscontactdetails Postal address Westerbachstr. 290 -294
65936 Frankurt am MainGermany
E-mail dagmar.bollin-ade@bollin.deWebsite www.bollin.de
sectorofbusiness Valve manuacturingproduct/service Valves
yearofstartup 1924
employees 28
7/30/2019 Secret of Success - Tips From European Entrepreneurs
12/72
10
"To be dierent,always set the
goals too high."
sLoVenIA
i boscarol
PIPISREL d.o.o. Ajdovina
7/30/2019 Secret of Success - Tips From European Entrepreneurs
13/72
How I goT THe IdeA To sTArT up A busInessIt started rom a hobby and the wish to make a meaningul contribution to
the world o aviation.
My roLe ModeL for sTArTIng up A busInessNone. Instead o a role model, the biggest driving orce was the challenge to
show that you can succeed with a high-tech product even in an unavourable
business environment.
wHAT HAs HeLped Me MosTUnderstanding o my co-workers, unconventional thinking, the basics o
economics rom college and manners inherited rom my parents.
My bIggesT cHALLenge so fArSetting new aviation standards with my own products and creating new
categories o aviation activity in an environment that is rigid and has outdated
standards.
THe besT THIng AbouT beIng An enTrepreneur Is...... independence, being responsible only or yoursel as a business entity, and
the act that there are no limitations imposed upon you the only limitation
is your own thinking.
My AdVIce for THose consIderIng sTArTIng AbusInessNever ear those who are larger and more powerul than you. Instead, set
your goals too high and do not orget to be condent in achieving them!
The real obstacles exist only in your own mind. I you are sel-condent, the
obstacles become solutions.
surname boscAroLforename Iv
myeducation Economic Sciences
nameofmycompany pIpIsTreL ...Ajvia
businesscontactdetails Postal address Gorika cesta 50a
5270 AjdovinaSlovenia
E-mail ino@pipistrel.siWebsite www.pipistrel.eu
sectorofbusiness Aircrat and spacecratproduct/service Experimental aircrat
yearofstartup 1987
employees 47
7/30/2019 Secret of Success - Tips From European Entrepreneurs
14/72
12
YDREAMS
True artists shipproducts.
(Steve Jobs)
at camaraporTugAL
7/30/2019 Secret of Success - Tips From European Entrepreneurs
15/72
How I goT THe IdeA To sTArT up A busInessDuring my sabbatical leave at MIT (1998-99) I understood that our research at
the New University o Lisbon could be useul in the business world.
My roLe ModeL for sTArTIng up A busInessBill Hewlett and David Packard, the ounders o HP.
wHAT HAs HeLped Me MosTVodaone, which selected YDreams to develop maps or mobile phones.
This was ou r rs t proj ect. Since th en, o ur inves tment i n res earch has been
the deciding actor.
My bIggesT cHALLenge so fArTransorming a Portuguese company into a global player.
THe besT THIng AbouT beIng An enTrepreneur Is...... the sense o adventure and the social relevance o our work.
My AdVIce for THose consIderIng sTArTIngA busInessBe careul with nances so you can survive. Take risks so you can grow.
surname cAMArAforename Ati
myeducation Civil Engineering
nameofmycompanyydreAMs
businesscontactdetails Postal address Edicio Ydreams
Madan Parque-Sul2825-149 CaparicaPortugal
E-mail antonio.camara@ydreams.comWebsite www.ydreams.com
sectorofbusiness ITproduct/service Direct interaction
inormation systemsyearofstartup 2000
employees 150
7/30/2019 Secret of Success - Tips From European Entrepreneurs
16/72
14
"Think, Plan, Execute:ollow your instincts
and don't give up!"
IreLAnd
rh cullen
Te Jelly Bean Factory
7/30/2019 Secret of Success - Tips From European Entrepreneurs
17/72
How I goT THe IdeA To sTArT up A busInessI decided to start my own business with my ather ater years spent in the
sugar conectionary business. We explored the market or opportunities todevelop new brands and had identied an exciting niche or a high qualitysugar conectionery product. We recognised there was very little premiumquality sugar conectionery or those who wanted an alternative.
My roLe ModeL for sTArTIng up A busInessRichard Branson, the ounder o Virgin. He was driven by determination, ambi-
tion and energy. He has developed a global brand in many sectors o industry,
rom music to consumer goods, aviation/transport to mobile phones all in a
single lietime. His story shows that i you truly believe in what you are doing
you should pursue it with grit and enthusiasm. Hard times hit everyone, but
it's how you get through them that counts.
wHAT HAs HeLped Me MosTThe desire to succeed in a business I believed in. Ive been lucky in that Ivebeen surrounded by positive, energetic and challenging individuals who have
supported me through it all: rom my ellow Board members, to my brandguardian Pat Kinsley o Neworld Design, a true visionary, and o course myather Peter Cullen or his drive and tenacity, my ather-in-law Liam Flynn orhis wisdom and eloquence, and not least my wie Carol Flynn whose expertise
and support are invaluable.
My bIggesT cHALLenge so fArRaising nance in the early days was the toughest job; now it's managing
the rapid growth o the business time constraints, opening new markets,battling with currencies.
THe besT THIng AbouT beIng An enTrepreneur Is...... that you really can mastermind your own destiny. You can do things thatyou wouldn't get the opportunity to in an organisation where your role isclearly dened. I you believe in what you are doing you can take action, putyour own stamp on how the product looks, where it is sold and how it is
manuactured. It's really about enjoying what you do.
My AdVIce for THose consIderIng sTArTIngA busInessGo or it. You really must have the passion and drive to make it happen.
Be honest with yoursel and get advice.
surname cuLLenforename riha
myeducation Marketing and Design
nameofmycompany Th Jll ba fat
businesscontactdetails Postal address Aran Candy Ltd
IDA Technology ParkSnugborough Road,BlanchardstownDublin 15Ireland
E-mail richard.cullen@jellybeanactory.com
Website www.jellybeanactory.com
sectorofbusiness Conectionery
manuacturingproduct/service Gourmet jelly beans
yearofstartup 1998
employees 49
7/30/2019 Secret of Success - Tips From European Entrepreneurs
18/72
16
frAnce
SINEO
"It is not because itis dicult that we
are not making it, it
is because we are notmaking it that it
is dicult."
o desurmonT
7/30/2019 Secret of Success - Tips From European Entrepreneurs
19/72
How I goT THe IdeA To sTArT up A busInessIve always wanted to create my own company. In 2003, I was an IT Project
Manager in a large company in Paris. During the heat wave o summer 2003,
I came up with the idea o washing cars without water. Despite my enthusiasm
or the concept, I was disappointed with the result. While not wasting water,
the products used were in act toxic and polluting. This gave me the impetus
to decide to set up my own company.
My roLe ModeL for sTArTIng up A busInessI've never had only one m odel. Ive taken good ideas rom dierent people
everywhere to make my own business model.
wHAT HAs HeLped Me MosTWhen I decided to set up SINEO, I resigned rom my job in Paris, sold my car
and came back to my parents' home. At rst, my mother was in panic, but
my amily were quick to help me during the rst ew months. I also met some
entrepreneurs at the right time, which helped me a lot. Today, my ather,
mother, two sisters, uncle, cousin and brother-in-law are working with meat SINEO.
My bIggesT cHALLenge so fArCreating a company built on strong values I believed in, namely respect or
the environment, social responsibility and a continuous search or productand service innovation. SINEO continues evolving along these lines.
THe besT THIng AbouT beIng An enTrepreneur Is...... that I can develop projects I believe in and deend strong values.
My AdVIce for THose consIderIng sTArTIngA busInessYou have to believe in your project, take some risks and be audacious.
surname desurMonTforename olivi
myeducation Family, sport and riends
nameofmycompany sIneo
businesscontactdetails Postal address 679, avenue de la Rpublique
59000 LilleFrance
E-mail contact@sineo.rWebsite www.sineo.com
sectorofbusiness Repairs and maintenanceo light vehicles
product/service Waterless Eco car-washingusing biodegradable
products
yearofstartup 2004
employees 200
7/30/2019 Secret of Success - Tips From European Entrepreneurs
20/72
18
"Nihil dicile volenti Nothing is dicult or
those who want it."
ITALy
m fermanelli
Cose dell'altro pane S.r.l.
7/30/2019 Secret of Success - Tips From European Entrepreneurs
21/72
How I goT THe IdeA To sTArT up A busInessThe idea emerged rom the realisation that I could ll a gap in the market: to
combine the ideas o 'homemade' and 'gourmet' to make dietary preparations
or people with celiac disease.
My roLe ModeL for sTArTIng up A busInessThe idea or the business stems rom my experience as a designer. Ive always
been ascinated by the idea o achieving new things, ollowing new paths,
checking the easibility o everything.
wHAT HAs HeLped Me MosTMy passion or cooking, the conviction that I was pursuing a good idea, theunding made available by the Bersani law, the uniqueness o the location
we work in (ormer kitchen o a Benedictine monastery), the creation o
a emale work team which always believed in its task, the support o the
CNA (the National Conederation o Crats and Small and Medium-sized
Enterprises) in creating opportunities or publicity and new relations, and
nally, determination.
My bIggesT cHALLenge so fArAter creating a model rm, the next big challenge is to make it work and to
show that it can be solid and long-lasting.
THe besT THIng AbouT beIng An enTrepreneur Is...... the reedom to consider new ideas an d new horizons even when the goi ng
gets tough.
My AdVIce for THose consIderIng sTArTIngA busInessNever be araid o your own ideas and dreams.
surname ferMAneLLIforename Maia
myeducation Architecture
nameofmycompany c ll'alt a s..l.
businesscontactdetails Postal address Via Casale di S. Michele, 13
00135 RomeItaly
E-mail maria.ermanellli@cosedellaltropane.com
Website www.cosedellaltropane.com
sectorofbusiness Small ood industryproduct/service Fresh ood with certied
gluten-ree ours, usingbiological and high-qualityraw materials
yearofstartup 2003
employees 12
7/30/2019 Secret of Success - Tips From European Entrepreneurs
22/72
20
AcrossLimits Ltd.
"Live when I'm aliveand sleep when
I'm dead!"
MALTA
ag Giuliano
7/30/2019 Secret of Success - Tips From European Entrepreneurs
23/72
How I goT THe IdeA To sTArT up A busInessI was still studying at university or my rst degree when I started to notice
that several companies in Malta still needed simple, inexpensive IT sotware
solutions (SMEs dont have large budgets). This started me on a j ourney where
I got together with some other individuals and began oering basic database
programmes and similar productivity tools. The rest is history!
My roLe ModeL for sTArTIng up A busInessDuring business studies at university we had to read several case studies ooreign companies, many o which had been started by young individuals.
I thought, i they can do it, so can I!
wHAT HAs HeLped Me MosTInitially it was good not having to invest heavily in assets. Instead, I was running
the operation rom home. This lowered my risk and allowed me to invest in creating
better products and s ervices. My sunny and humorous nature has allowed me
to create a large network o business contacts all over Europe in just a ew years.
They have helped me grow my business and op ened up new avenues.
My bIggesT cHALLenge so fArKnowing which projects/clients to turn down, since we cant always accept
everything. Instead, we need to ocus on one area and excel in that. O course
we all make the wrong decision every now and then. What's important is tomove on and learn rom it or the uture.
THe besT THIng AbouT beIng An enTrepreneur Is...... eeling that you can put your talents and abilities to good use whilst pur suing
projects and ideas close to your heart. I also get a lot o satisaction knowing
I am gene rating jobs or others and contributing to the economy.
My AdVIce for THose consIderIng sTArTIngA busInessDont be araid o starting out and ollowing your gut instinct. However, do
this only with a background o sound knowledge and excellent skills,
otherwise youre just being nave. Don't give up at the rst hurdle challenges
should be taken head on and see n as learning opportunities.
surname gIuLIAnoforename Al
myeducation Business and Computing,Creativity and Innovation
nameofmycompany ALimit Lt.
businesscontactdetails Postal address Gateway Centre
Kappillan Misud StreetHMR 1856 HamrunMalta
E-mail angele@acrosslimits.comWebsite www.acrosslimits.com
sectorofbusiness ITproduct/service Services relating to
inormation technology,EU project consultationand training
yearofstartup 2001
employees 25 including externalconsultants
7/30/2019 Secret of Success - Tips From European Entrepreneurs
24/72
22
"Provide servicesto cost-ecient
empowering carrier
networks."
IsrAeL
r Golan
Ortec echnologies & Communication Ltd.
7/30/2019 Secret of Success - Tips From European Entrepreneurs
25/72
How I goT THe IdeA To sTArT up A busInessDue to rapid technological changes, carriers nd themselves acing huge
challenges when it comes to upgrading and maintaining their networks,
while at the same time minimising their use o resources. This is where I see
the opportunity to provide them with cost-efcient services or a limited
period o time.
My roLe ModeL for sTArTIng up A busInessBuilding a exible organisation that has the ability to adapt itsel quickly in linewith rapid changes in the environment.
wHAT HAs HeLped Me MosTLow cost overheads.
My bIggesT cHALLenge so fArKeeping resources busy, regardless o the dynamics o projects requirements.
THe besT THIng AbouT beIng An enTrepreneur Is...... the ability to initiate processes that eventually result in a new organisation.
My AdVIce for THose consIderIng sTArTIngA busInessPut together a clear business model with careul cost control.
surname goLAnforename r
myeducation Practical Engineering
nameofmycompany ot Thli &cmmiati Lt.
businesscontactdetails Postal address Poleg Industrial zone
Giborey Israel 13 St.P.O. Box 872042504 NetanyaIsrael
E-mail Ronen@ortec-com.co.ilWebsite www.ortec-com.com
sectorofbusiness Telecomsproduct/service Solutions and services
provider
yearofstartup 2005
employees 65
7/30/2019 Secret of Success - Tips From European Entrepreneurs
26/72
24
"Success is goingrom ailure toailure without
losing enthusiasm."(Winston Churchill)
unITed kIngdoM
Hth GorrinGe
Wiggly Wigglers
7/30/2019 Secret of Success - Tips From European Entrepreneurs
27/72
How I goT THe IdeA To sTArT up A busInessI always wanted my own business my ather had started his beore me. My
idea came rom a pile o sheep manure on our smallholding which I decided
to compost down. Using worms reduced the heap by 80% and I decided
that this natural resource could be used in homes and gardens. I made a
prototype o a wormery or kitchen waste and started Wiggly Wigglers.
My roLe ModeL for sTArTIng up A busInessAnita Roddick (who I managed to interview a couple o years ago on my
podcast) and Richard Branson.
wHAT HAs HeLped Me MosTIve been helped by so many people through Business Link, Young Enterprise,
my colleagues, etc. But the one person who has helped me more than anyone
else has been my husband who is my mentor and best riend Phil.
My bIggesT cHALLenge so fAr
I think the coming years will probably be my greatest challenge, as so manyinuences o the current economic situation are outside my control. But
apart rom that, the business has been through its ups and downs; there
has been illness, years where we have lost money, oot-and-mouth disease
nearby, etc. Personally I have overcome serious public speaking nerves, but
now enjoy it!
THe besT THIng AbouT beIng An enTrepreneur Is...... encouraging and motivating other people to realise their strengths and
work towards improving them. Oten its within the team, but sometimes its
with suppliers and customers too. Also, having the inuence to take an idea
orward quickly and enthusiastically.
My AdVIce for THose consIderIng sTArTIngA busInessAim to start a business that is sustainable. To do that, you need to address
three key aspects: social, environmental, economic People, Planet, Prot.Choose something you will really enjoy, and surround yoursel with pe ople
possessing dierent strengths. Enjoy yoursel and be brave.
surname gorrIngeforename Hath
myeducation General Vocation Design
nameofmycompany wil wil
businesscontactdetails Postal address Lower Blakemere Farm
BlakemereHR2 9PX HereordshireUnited Kingdom
E-mail heather@wigglywigglers.co.ukWebsite www.wigglywigglers.co.uk
sectorofbusiness Retail mail orderproduct/service Wiggly Wigglers is a Really
Rural Liestyle Store
yearofstartup 1991
employees 17
7/30/2019 Secret of Success - Tips From European Entrepreneurs
28/72
26
PASMAEX S.A.
"Proessionalism,respect, equity,
aith, justice."
roMAnIA
m Grapini
7/30/2019 Secret of Success - Tips From European Entrepreneurs
29/72
How I goT THe IdeA To sTArT up A busInessI worked or 10 years in a textile company beore 1990. I eventually realised
that I liked the job I had chosen, but I needed the reedom to make my own
decisions. This is why I chos e to start up my own business in a eld I k new well,
even though I had to leave my job as general manager o a state company.
My roLe ModeL for sTArTIng up A busInessI created this business, starting as a leader. I've built mysel up as a leader
through my voluntary work in dierent organisations. I raised my credibilityand made people who wanted to conduct business with my company eel
sae. This was necessary given that the company was small and new on the
market and that it initially had difculty attracting attention.
wHAT HAs HeLped Me MosTThe ability to convince people and the ability to orm a proessional team.
It isn't enough simply to want to be an entrepreneur; you also have to be able
to be one. In my opinion, an entrepreneur has to have natural qualities in
addition to those he o r she develops. I have a lot o air, energy and ambition ,and also the desire to make something as good as possible.
My bIggesT cHALLenge so fArDeciding to quit my job as general manager o a state company and start
a business, investing all I had and borrowing large amounts to develop thebusiness.
THe besT THIng AbouT beIng An enTrepreneur Is...... that you can improve all your qualities, such as education, proessionalism,
innovation and orecasting, and you can choose the people you want to
work with.
My AdVIce for THose consIderIng sTArTIng AbusInessIt isn't enough to simply want some thing; you also have to be able to d o it. This
proession requires a lot o hard work, devotion, eort and involvement.
surname grApInIforename Maia
myeducation Engineering
nameofmycompany pAsMATeX s. A.
businesscontactdetails
Postal address 2 Jiul St.300159, TimisoaraTimis DistrictRomania
E-mail grapini@pasmatex.roWebsite www.pasmatex.ro
sectorofbusiness Textile, haberdashery andnarrow abric manuacturing
product/service Ribbons, textile bands,woven and knitted elasticbands, rigid and elasticgirths, woven and printedlabels
yearofstartup 1991
employees 118
7/30/2019 Secret of Success - Tips From European Entrepreneurs
30/72
28
iMotions Emotion echnology A/S
"Keep hammering."
denMArk
pt HarTzbecH
J de lemos
7/30/2019 Secret of Success - Tips From European Entrepreneurs
31/72
How I goT THe IdeA To sTArT up A busInessWe wanted to change the world and have an impact in order to make it a
better place!
My roLe ModeL for sTArTIng up A busInessNone.
wHAT HAs HeLped Me MosTGreat people with belies and understanding in areas where we are weaker.
My bIggesT cHALLenge so fArRaising the money needed to bring a true disruptive technology into th e mass
market and to let go o our perectionism.
THe besT THIng AbouT beIng An enTrepreneur Is...... the reedom and the possibility to have an impact on the world and peoples
lives.
My AdVIce for THose consIderIng sTArTIngA busInessHammer on! Be true to yoursel and the peo ple around you; be 100% dedicated
to what you do and make sure that you know what sac rices you MUST make in
order to succeed, even in your private lie! Get going and keep hammering!
surname HArTzbecHde LeMos
forename pt
Ja
myeducation Constantly ongoing!
nameofmycompany iMti emtiThl A/s
businesscontactdetails Postal address Vestergade 18 E
1456 Kbenhavn KDenmark
E-mail ino@imotionsglobal.comWebsite www.imotionsglobal.com
sectorofbusiness Sotwareproduct/service Emotion Tool (non-intrusive
sotware to measure humanemotional response andvisual attention to stimuli)and Attention Tool (eyetracking or moving images)
yearofstartup 2005
employees 40
7/30/2019 Secret of Success - Tips From European Entrepreneurs
32/72
30
sweden
VH Assistans
"Its only in aheadwind that
a kite can y high
into the sky."
v Hedenmark
7/30/2019 Secret of Success - Tips From European Entrepreneurs
33/72
How I goT THe IdeA To sTArT up A busInessFollowing school, the world seemed to be opening up or all young people
except me. There was simply no place or me in the labour market. At home
in my own kitchen in Falun, with only paper, a pen and a older, and my
mum to help, I started my own business. Today, 11 years later, we employ
400 people.
My roLe ModeL for sTArTIng up A busInessIt is not difcult to start your own company i you have a vision or a dreamand i you are willing to work hard or it.
wHAT HAs HeLped Me MosTPersonal drive, and the dream o being able to help people with disabilities
to enjoy the same rights as everyone else, as well as my desire to enhance
the proessional status o personal caregivers.
My bIggesT cHALLenge so fAr
People's prejudices and an inaccessible society. Also, eeling exposed becausethere are so ew disabled people running businesses today.
THe besT THIng AbouT beIng An enTrepreneur Is...... learning new things every day. Having the opportunity to work with kind
and inspiring people in a team that shares the same undamental values.
My AdVIce for THose consIderIng sTArTIngA busInessBelieve in your idea. You just need to believe in your idea in order to make it
happen. Be tenacious and work hard. Remember: only dead salmon ollow
the stream.
surname HedenMArkforename Via
myeducation IT and Teaching, as wellas direct experience opersonal care as someonewith a disability rom birth
nameofmycompany VH Aita
businesscontactdetails Postal address sgatan 12
79171 FalunSweden
E-mail veronica@vhassistans.seWebsite www.vhassistans.se
sectorofbusiness Personal assistanceproduct/service Coordination, education
and supervision o personal
assistants. Group trips andlegal advice or amilies
yearofstartup 1997
employees 400
7/30/2019 Secret of Success - Tips From European Entrepreneurs
34/72
32
Gukotex - privat spol. s r.o.
"We can doeverything i
we really want to."
sLoVAkIA
m Hoalov
7/30/2019 Secret of Success - Tips From European Entrepreneurs
35/72
How I goT THe IdeA To sTArT up A busInessAter the political change in 1989, I took a chance at sel-realisation.
My roLe ModeL for sTArTIng up A busInessYou must have an idea, courage and discipline towards yoursel as well as
towards your employees and your business partners.
wHAT HAs HeLped Me MosTMy amily.
My bIggesT cHALLenge so fArBuilding up a company that oers security to employees, opportunities or
proessional and individual development, and condentiality to business
partners.
THe besT THIng AbouT beIng An enTrepreneur Is...... independence each entrepreneur denes his or her own goals (in terms
o success and ailure).
My AdVIce for THose consIderIng sTArTIng AbusInessThe most important thing is to have a vision and objectives, together with
positive thinking.
surname HoALoVforename Mia
myeducation Textiles
nameofmycompany gtx ivat l. ..
businesscontactdetails Postal address Druby 35
97404 Bansk BystricaSlovakia
E-mail hosalova@gukotex.skWebsite www.gukotex.sk
sectorofbusiness Textilesproduct/service Manuacturing o clothing
items
yearofstartup 1994
employees 50
7/30/2019 Secret of Success - Tips From European Entrepreneurs
36/72
34
Cybernetica AS
"The key to success isin change change
into a new sel, not
into anyone else."
esTonIA
Jaaksoo
7/30/2019 Secret of Success - Tips From European Entrepreneurs
37/72
How I goT THe IdeA To sTArT up A busInessIt was during the process o Estonia's economic and scientic reorm that one had
to make up one's mind about how to move orward. The question was whether
to pursue an academic research career or use new opportunities available inhigh tech business. As a risk-taker, I took up the latter challenge.
My roLe ModeL for sTArTIng up A busInessThe locomotive.
wHAT HAs HeLped Me MosTMy associates who shared the same values.
My bIggesT cHALLenge so fArSetting up the Inormation Security Research Institute as a unit within the
company structure.
THe besT THIng AbouT beIng An enTrepreneur Is...
... a chance to take risks, and see the gains and losses.
My AdVIce for THose consIderIng sTArTIngA busInessA brave beginning is hal the battle.
surname JAAksooforename l
myeducation Technology
nameofmycompany ctia As
businesscontactdetails Postal address Akadeemia tee 21
12618 TallinnEstonia
E-mail ulo.jaaksoo@cyber.eeWebsite www.cyber.ee
sectorofbusiness Research and development,manuacturing, and ICTsolutions
product/service Inormation securitysystems, customs sotware,monitoring and telematicssystems, LED-based light
signalling equipment, securemarine communicationsystems
yearofstartup 1997
employees 106
7/30/2019 Secret of Success - Tips From European Entrepreneurs
38/72
36
"By designing newtools, we design
new ways o being."
greece
m kouTlis
alent Information Systems S.A.
7/30/2019 Secret of Success - Tips From European Entrepreneurs
39/72
How I goT THe IdeA To sTArT up A busInessI wanted to express creativity-with-no- limits and to translate ideas into tangible,
marketable products which could eventually make a dierence in the world.
My roLe ModeL for sTArTIng up A busInessThere was no particular 'outside' inuence or push or starting the business (on
the contrary, there were many prohibiting voices). Studying some .com / start-upstories in the US and elsewhere provided valuable hints and encouraging signs.
wHAT HAs HeLped Me MosTThe deep and long-lasting commitment o the whole team o partners and
shareholders. This was (and still is) the determinant or overcoming the tough
challenges aced every day: technical, nancial and marketing.
My bIggesT cHALLenge so fArKeeping a clear vision, steady course o action and a commitment to success,
amongst the distraction o everyday duties, erce competition and nancial
activities.
THe besT THIng AbouT beIng An enTrepreneur Is...... the reedom to choose, and the vast array o opportunities ahead. You're
the driver, not the passenger.
My AdVIce for THose consIderIng sTArTIngA busInessGo or it! But a) be sure that you are really passionate about the plan and your
partners and b) be prepared or tough days and challenging situations which
may take you to your limits. Also, the journey has much to teach, even i the
outcome is ailure. Go or it!
surname kouTLIsforename Mali
myeducation Computer Engineering,Educational Technologies(ocus on Geography)
nameofmycompany Talt Imatistm s.A.
businesscontactdetails Postal address 4A Karytsi sq
10561 AthensGreece
E-mail koutlis@talent.grWebsite www.talent.gr
sectorofbusiness Geo-inormation platorms
and applicationsyearofstartup 2003
employees 14
7/30/2019 Secret of Success - Tips From European Entrepreneurs
40/72
38
beLgIuM
AGRO2000
"The power opositive thought isimmeasurable andvital when running
a business."
T loncke
7/30/2019 Secret of Success - Tips From European Entrepreneurs
41/72
How I goT THe IdeA To sTArT up A busInessIts the only thing Ive ever wanted to do. Perhaps it's in the genes?
My roLe ModeL for sTArTIng up A busInessIve never thought about it. I dont really look up to role models.
wHAT HAs HeLped Me MosTMy broad training as a veterinarian, the support o my amily in my bus y work,
both practical (child care) and moral (eedback).
My bIggesT cHALLenge so fArContinuing to grow my business in a rapidly shrinking market.
THe besT THIng AbouT beIng An enTrepreneur Is...... the satisaction you get when decisions you make turn out to be right,
getting results and seeing my employees participating enthusiastically in
the development o our business.
My AdVIce for THose consIderIng sTArTIngA busInessThink hard, weigh up the pros and cons, but take the plunge. Its a antastic
lie experience which brings about a great deal o satisaction.
surname Lonckeforename T
myeducation Veterinary Sciences
nameofmycompany Agro2000
businesscontactdetails Postal address Hondekensmolenstraat 56
8870 IzegemBelgium
E-mail trees.loncke@agro2000.beWebsite www.agro2000.be
sectorofbusiness Agrobusinessproduct/service 1200 dierent products or
agrobusiness (mostly ordisinecting and hygienic
purposes)yearofstartup 1988
employees 13
7/30/2019 Secret of Success - Tips From European Entrepreneurs
42/72
40
"Success is thechild o audacity."
croATIA
at mandi
IN2 d.o.o.
7/30/2019 Secret of Success - Tips From European Entrepreneurs
43/72
How I goT THe IdeA To sTArT up A busInessIt wasn't so much an idea as a necessity. When Yugoslavia split up and the
war started, I lost my job and ell on hard times. Other than my military and
technical background, the only thing I had going or me was my IT experience,
which I picked up while I was working in the army. So I turned my hobby into
a ull-time job and started my business.
My roLe ModeL for sTArTIng up A busInessI really didn't have one. It was a time o war, and many things in Croatia weren't
unctioning normally. So I had to nd my own path and make things up as
I went along. Throughout that time, IN2 grew totally organically, which was
extremely difcult.
wHAT HAs HeLped Me MosTChoosing the right people and the right technology at the right time.
We have always been at the cutting edge o technology, partnering with
leading global IT partners and oering IT services, the needs o which wereonly just emerging. With my previous experience, I was also well versed in
dealing with organisational and HR problems.
My bIggesT cHALLenge so fArDealing with issues that come with rapid growth, especially ater exceeding
100 employees. A ast changing environment is typical or all countries in
transition, so managing the company was more like rating than yachting.
THe besT THIng AbouT beIng An enTrepreneur Is...... it never gets outdated, boring or repetitive. Seeing your business thrive
is almost like raising a child. The sense o creation and accomplishment is
immense.
My AdVIce for THose consIderIng sTArTIngA busInessJust do it. I you have the willpower and audacity, you can overcome incredible
odds. You just need to remember that ailure is not the end, and to outlastbad times.
surname MAndIforename At
myeducation Computer Science and theMilitary Technical Academy
nameofmycompany In2 ...
businesscontactdetails Postal address Marohniceva1/1
10000 ZagrebCroatia
E-mail ante.mandic@in2.hrWebsite www.in2.hr
sectorofbusiness ITproduct/service Sotware development
and services
yearofstartup 1992
employees 297
7/30/2019 Secret of Success - Tips From European Entrepreneurs
44/72
42
serbIA
PSech
"The uture is moreexciting than
the past."
b radovanovi
7/30/2019 Secret of Success - Tips From European Entrepreneurs
45/72
How I goT THe IdeA To sTArT up A busInessI got the idea when I lost my job due to a dierence in opinion between mysel
and the management on how to organise an IT business. I decided to put my
ideas into action.
My roLe ModeL for sTArTIng up A busIness
The many 'small' entrepreneurs rom Serbia who managed to create and bepersistent with a 'step-by-step' approach towards success, as opposed to
'overnight' success which is so typical or transition economies.
wHAT HAs HeLped Me MosTMy amily, my business partners, and my great, young, educated, highly
proessional and ambitious team.
My bIggesT cHALLenge so fArLeading and expanding my company in a country in transition with constant
law and regulation changes, oering IT services o the highest quality in a
global market, and gaining and keeping clients who are among the biggestIT companies in the world.
THe besT THIng AbouT beIng An enTrepreneur Is...... that everything is in your hands. There are no excuses or ailure, but the
satisaction in success is huge.
My AdVIce for THose consIderIng sTArTIngA busInessYou have to overcome ear o ailure; i one project ails the next will
succeed.
surname rAdoVAnoVIforename baa
myeducation Electrical Engineering
nameofmycompany psThbusinesscontactdetails
Postal address Milutina Milankovica 11 b11070 BelgradeSerbia
E-mail branka.radovanovic@pstech.rsWebsite www.pstech.rs
sectorofbusiness ITproduct/service Sotware development,
sotware engineering
yearofstartup 1996
employees 70
7/30/2019 Secret of Success - Tips From European Entrepreneurs
46/72
44
neTHerLAnds
Search Engineering
"The environmentinspires"
am rakHorsT
7/30/2019 Secret of Success - Tips From European Entrepreneurs
47/72
How I goT THe IdeA To sTArT up A busInessMy parents and grandparents were entrepreneurs, so even as a child I wanted
to become one. This dedication, in combination with my ambitions or a better
environment, shaped my upbringing. As an entrepreneur, I want to make adierence. By setting up my own business, Ive created the opportunity to
pursue even more arduously my ideals or a sustainable world.
My roLe ModeL for sTArTIng up A busInessEntrepreneurship has run through my veins ever since I was young. Ive been
greatly inspired by my grandparents, my parents, their riends and my riends
at the European University in Antwerp. All o them are successul entrepreneurs
in their own line o business, because they all believe in their goals.
wHAT HAs HeLped Me MosTMy conviction that we can help create a sustainable world. I don't believe
in inconvenient truths or change inspired by ear. We will all nd more
motivation in trust in the uture. All products and buildings should be madein such a ashion that, rom one generation to the next, they will make a real
contribution.
My bIggesT cHALLenge so fArStarting up a business was an inspiring, yet time-consuming challenge that
drained me o the energy I needed to develop new ideas. Since then, Ive
learned to reserve more time or contemplation. These years have taught
me that reecting regularly on the company's achievements and reserving
enough time or rest have brought on the best ideas and contributed to thesuccess.
THe besT THIng AbouT beIng An enTrepreneur Is...
... that I can really try to make a dierence. Entrepreneurship means I cangrab any chance I see to convince more and more people o the dire ne edor corporate social responsibility.
My AdVIce for THose consIderIng sTArTIngA busInessAlways have aith in yoursel. Dont waste energy on people who tell you
why something cant be achieved, without losing grip on reality.
surname rAkHorsTforename AMai
myeducation Business Administration
nameofmycompany sah eii
businesscontactdetails Postal address P.O. Box 83
5473 ZH Heeswijk (N.Br.)
The NetherlandsE-mail ino@annemarierakhorst.com
Website www.annemarierakhorst.com
sectorofbusiness Engineering consultancy,laboratory and trainingservices
product/service Building management,demolition anddecontamination projects.Soil, asbestos and airquality studies. Courses
on working with asbestos,environmental aspects,saety and in-houseemergency services
yearofstartup 1994
employees 200
7/30/2019 Secret of Success - Tips From European Entrepreneurs
48/72
46
Questpoint/IntelliSearch
"No one will evercome and create the
uture or you make
your own!"
norwAy
shh rana
7/30/2019 Secret of Success - Tips From European Entrepreneurs
49/72
How I goT THe IdeA To sTArT up A busInessSince 1993 Ive had the pleasure o starting eight dierent companies within
the ICT business sector. My last company was based on the hypothesis thatit's all about people. So I selected two other people whom I wanted to work
with. Together we decided to start a business. We allowed ourselves three
months to nd out what to do. This hypothesis has so ar resulted in a business
o 21 people.
My roLe ModeL for sTArTIng up A busInessNone.
wHAT HAs HeLped Me MosTChallenges.
My bIggesT cHALLenge so fArMaking decisions even when they are negative.
THe besT THIng AbouT beIng An enTrepreneur Is...... it's all up to you and your team!
My AdVIce for THose consIderIng sTArTIngA busInessBe humble, create clear business value or your customers, get the right people
you eel comortable with, plan long-term, take care o your customers, don't
give up, overperorm or your customers, give credit to those who deserve
it, make decisions!
surname rAnAforename shaha
myeducation Computer Science andLinguistics
nameofmycompany Qtit/Itllisah
businesscontactdetails Postal address Gjerdrums vei 12
0484 OsloNorway
E-mail rana@questpoint.noWebsite www.questpoint.no
sectorofbusiness ITproduct/service Sotware engineering
and IT strategies
yearofstartup 2003
employees 21
7/30/2019 Secret of Success - Tips From European Entrepreneurs
50/72
48
"Help people,and meet theirrequirements!"
poLAnd
Ww raszeWski
RAVIMED Sp. z o.o.
7/30/2019 Secret of Success - Tips From European Entrepreneurs
51/72
How I goT THe IdeA To sTArT up A busInessI have always been interested in scientic research and putting results into
practice. Due to the political and economic crisis in Poland in 1989, science
stopped developing and opportunities or introducing new scientic research
decreased. I was very amiliar with the needs o the Polish Health Service and
was already a specialist in toxicology and pharmacolog y. I started my business
rom scratch. I chose the area o PVC blood collection bags, mainly becausethey were oered only by Japanese and US companies.
My roLe ModeL for sTArTIng up A busInessI had no particular role model. I was strongly convinced that my inner nature,
patience, ability to relate to other people and knowledge, combined with the
support o all my amily, would help me at the beginning o this business, which
itsel was also a natural extens ion o my previous medical and pharmaceutical
interests.
wHAT HAs HeLped Me MosTGoodwill, support and tolerance o my amily.
My bIggesT cHALLenge so fArFighting with red tape and continually developing new products and services.
We started with one medical device product: the PVC blood collection bag.
Today we have ve main elds o activity: medic al devices, medicinal products ,
military auto injectors and decontamination kits, laboratory services, and
research and development. All our products are developed and manuactured
at RAVIMED.
THe besT THIng AbouT beIng An enTrepreneur Is...... mobilising responsibility, having the eeling o independence, and the
opportunities available or sel-development without limits.
My AdVIce for THose consIderIng sTArTIngA busInessBe patient and aware o the consequences in your work. Treat people withrespect and be transparent in all activities. Dont give up i you ail, dont
all into the trap o sel-satisaction, invest in development, and count every
cent.
surname rAszewskIforename wia
myeducation Military Medical Academy
nameofmycompanyrAVIMed s. ..
businesscontactdetails Postal address ul. Polna 54
05-119 ajskiPoland
E-mail ravimed@ravimed.com.plWebsite www.ravimed.com.pl
sectorofbusiness Pharmaceutical productionproduct/service Medical disposables and
laboratory services
yearofstartup 1991
employees 120
7/30/2019 Secret of Success - Tips From European Entrepreneurs
52/72
50
"No pain, no gain."
LuXeMbourg
sh sarmad
COGECO
7/30/2019 Secret of Success - Tips From European Entrepreneurs
53/72
How I goT THe IdeA To sTArT up A busInessThe passion to create something that will be around long ater I am gone.
My roLe ModeL for sTArTIng up A busInessNo one.
wHAT HAs HeLped Me MosTThe success and mistakes o others.
My bIggesT cHALLenge so fArTrying to be a good ather.
THe besT THIng AbouT beIng An enTrepreneur Is...... doing things my own way and being responsible or my own experience.
My AdVIce for THose consIderIng sTArTIngA busInessDream big, work hard, dont be araid and be air.
surname sArMAdforename shil
myeducation Serious, hard, revolutionary
nameofmycompany cogeco
businesscontactdetails Postal address 43, rue de Bettembourg
5810 HesperangeLuxembourg
E-mail ino@cogeco.luWebsite www.cogeco.lu
sectorofbusiness Constructionproduct/service Renovation and construction
o buildings (private andbusiness)
yearofstartup 2004
employees 40
7/30/2019 Secret of Success - Tips From European Entrepreneurs
54/72
52
Iceland
Lazyown
"Love like youvenever been hurt and
work like you dont
need the money."
mg scHevinG
7/30/2019 Secret of Success - Tips From European Entrepreneurs
55/72
How I goT THe IdeA To sTArT up A busInessI realised 18 years ago that there was no role model in health or kids. My
challenge was: how can education about healthy liestyles be entertaining?
LazyTown was the answer an e ntertaining TV show that inspired kids to livehealthier lives.
My roLe ModeL for sTArTIng up A busInessRichard Branson, Warren Buet and Steve Jobs.
wHAT HAs HeLped Me MosTMy parents who gave me reedom to be mysel. Also, behind every good
entrepreneur is a strong wie/husband/partner. Finally, endless belie, strongvision and a great team.
My bIggesT cHALLenge so fArFocus, ocus, ocus practise, practise, practise... and more ocus. Entrepreneurs
do not have armies o people around them, so they need to be able to stepinto all roles in the company.
THe besT THIng AbouT beIng An enTrepreneur Is...... that one small idea like LazyTown can motivate millions.
My AdVIce for THose consIderIng sTArTIngA busInessDon't be araid o a little opposition. Remember that the kite o success
generally rises against the wind o adversity, not with it.
surname scHeVIngforename Ma
myeducation Carpentry and SportsInstructing, althougheducation never ends
nameofmycompany LaT
businesscontactdetails Postal address Mihraun 4
210 GardabaerIceland
E-mail magnus@lazytown.comWebsite www.lazytown.com
sectorofbusiness Entertainmentproduct/service Motivating children to adopt
a healthier liestyle
yearofstartup 1994
employees From 43-161, dependingon production periods
7/30/2019 Secret of Success - Tips From European Entrepreneurs
56/72
54
cyprus
Engino.net Ltd.
"Keep your head inthe clouds and youreet on the ground."
ct sisamos
7/30/2019 Secret of Success - Tips From European Entrepreneurs
57/72
How I goT THe IdeA To sTArT up A busInessSome years ago I was assigned by the Ministry o Education as a Design and
Technology coordinator. In s chools pupils learnt by bu ilding technolo gical
models but had great difculties creating 3D joints with the materials available.
This problem gave me the idea to design a system o modular connectors.
Ater some research, it seemed there was a gap in the market or a technical
construction toy suitable or younger children.
My roLe ModeL for sTArTIng up A busInessI have always been ascinated by the inventions o Leonardo da Vinci and the
much earlier Greek Archimedes! A role model has also been Thomas Edison
who, through persistent work, managed to turn ideas into products.
wHAT HAs HeLped Me MosTMy degrees and experience in engineering and education have helped a lot.
In R&D project s however, nancing is crucial. Funding grants rom the Cyprus
Government and the EU have helped commercialise ENGINO.
My bIggesT cHALLenge so fArA small island like Cyprus does not have the critical mass to sustain a spe cialised
product. This means my company has to rely mostly on expo rts and my biggest
challenge so ar has been the set-up o the international sales channels that
would achieve them. A parallel challenge o equal importance has been
the design and production o the ENGINO parts with as little investment as
possible, taking into account the many iterations needed beore optimisation
could be achieved.
THe besT THIng AbouT beIng An enTrepreneur Is...... that you create your own destiny! You have the opportunity to be creative
while also pushing yoursel to the limits.
My AdVIce for THose consIderIng sTArTIngA busInessOnly do what you love and ulls your inner sel. You can only draw the
strength to overcome problems by believing in what you do.
surname sIsAMosforename cta
myeducation Mechanical Engineeringand Education Science
nameofmycompany ei.t Lt.
businesscontactdetails Postal address P.O.Box 71040
3840 LimassolCyprus
E-mail ino@engino.netWebsite www.engino.com
sectorofbusiness Innovative Toy Designand Manuacture
product/service Educational constructiontoys
yearofstartup 2004
employees 4
7/30/2019 Secret of Success - Tips From European Entrepreneurs
58/72
56
Ryor a.s.
"Cosmetics ismy destiny..."
czecH repubLIc
e Tpnkov
7/30/2019 Secret of Success - Tips From European Entrepreneurs
59/72
How I goT THe IdeA To sTArT up A busInessId had eighteen years o experience in cosmetics working or the Institute
o Medical Cosmetics beore I came up with the idea. Ater maternity leave, I
was creating new products and the Institute was given an award and a grant.That was the moment I learned how it all worked. I began oering my own
products to proessionals. Later on, I created products or every day users that
were marketed through specialised shops.
My roLe ModeL for sTArTIng up A busInessAt the very beginning I knew very little, virtually nothing about business,
how to run such a company, or what it involved. But I always hoped it would
work because I didnt want to sell my ideas to others anymore and I was veryeager to succeed.
wHAT HAs HeLped Me MosTMy colleagues who were with me rom the very beginning, most o whom
are still working with me in Ryor.
My bIggesT cHALLenge so fArWhenever I am coming up with some thing new.
THe besT THIng AbouT beIng An enTrepreneur Is...... that you dont have to sell your ideas to others.
My AdVIce for THose consIderIng sTArTIng AbusInessAll it takes is to be realistic and keep your aims achievable. O course you
must work hard.
surname TpnkoVforename eva
myeducation Chemical Technology
nameofmycompany r a..
businesscontactdetails
Postal address Pod Spiritkou 4150 00 Prague 5Czech Republic
E-mail stepankova@ryor.czWebsite www.ryor.cz
sectorofbusiness Cosmetics manuacturingproduct/service Skin treatment, skin care
and beauty products orproessional use in beautysalons
yearofstartup 1991
employees 75
7/30/2019 Secret of Success - Tips From European Entrepreneurs
60/72
58
Turkey
ELCAB KABLO VE PROFL SAN. IC. LD. I
"Why not?"
njt Tiskaolu
7/30/2019 Secret of Success - Tips From European Entrepreneurs
61/72
How I goT THe IdeA To sTArT up A busInessI started as a quality control technician with a leading manuacturer o silicone
cables in 1998. Thanks to my hard working nature and love o my job, I was
promoted to head o quality management and then production manager in a
very short space o time. My aim was to be more successul and to be a leader.
To achieve this, I set up our business together with my present partner.
My roLe ModeL for sTArTIng up A busInessMy philosophy is to do my best in my business and also in my private lie. Ipreer not to take people as role models, but instead to ollow achievements
and success stories.
wHAT HAs HeLped Me MosTFirst o all, my ambitious desire to reach my targets and my high level o
expectations to succeed. And o course, working very hard towards this, and
staying positive in spite o any difculties and disappointments in lie and the
business environment.
My bIggesT cHALLenge so fArSpending our energy ghting technical and economic barriers which are typical
o a developing country. We have to work much harder due to the lack o
industrial inrastructure and qualied sta, combined with very high nancial
and investment costs, and high taxes.
THe besT THIng AbouT beIng An enTrepreneur Is...... being helpul to society and people I work with and generating value inthe spiritual and material sense success here creates an immense eeling o
satisaction. Looking back and seeing what you have generated is a beautiul
eeling. Nevertheless we look ahead, and keep on working hard.
My AdVIce for THose consIderIng sTArTIngA busInessThe most important point is to love your job and what you intend to do. Having
targets is important, but you have to be ready to work hard to achieve them.Look orward and believe in your success, despite any negative inuences
that might occur. This belie is hal o your success.
surname TIskAoLuforename njt
myeducation Electrical Technician
nameofmycompany eLcAb kAbLo Ve
profL sAn. TIc. LTd. TI
businesscontactdetails Postal address Atatrk Mahallesi Yldrm
Beyazt CaddesiHayat Sokak No:5 BoazkyArnavutky G.O.Paa IstanbulTurkey
E-mail nejdet@elcabkablo.comWebsite www.elcabkablo.com
sectorofbusiness White goods related industryproduct/service Silicone cable, berglass
cable, cable harnesses,silicone proles, siliconetubes, signal lamps, specialcables
yearofstartup 1998
employees 75
7/30/2019 Secret of Success - Tips From European Entrepreneurs
62/72
60
BulgarIa
"N.I.K. 2006" EOOD
"Never besatisfed with your
achievements."
ny Todorov
7/30/2019 Secret of Success - Tips From European Entrepreneurs
63/72
How I goT THe IdeA To sTArT up A busInessIt all started with a hobby o mine Bulgarian rock music, rock bands and
concerts. The idea was to oer the ans accessories and other goods to go with
their look. Later I started creating ashion and things slowly progressed, untiltoday, where that bond music and ashion is still unbreakable.
My roLe ModeL for sTArTIng up A busInessIn the times when I got started it was difcult to nd any decent role modelsin Bulgaria. I was guided by business literature and academics all that
environment that I was part o. My brightest guiding star was my motivation
to express mysel through new non-traditional ideas.
wHAT HAs HeLped Me MosTWhat really helped me and the engine o my business was my aith in
everything I was doing. I had the state o mind that everything was 'doomed
to success'. That was pushing me orward and was helping me to develop
new ideas and a suitable environment or growing them.
My bIggesT cHALLenge so fArIve always strived to be number one! Always one step ahead o the competitors
with inormation, ideas, opportunities and capabilities. I'm ond o 'air play'
using the available business instruments like creative marketing and skilul
management.
THe besT THIng AbouT beIng An enTrepreneur Is...... that eeling o immensity, o unlimited boundaries. The eeling that I canrealise every idea charges me with more energy. I kind o impose this on the
people I work with. Nothing is impossible.
My AdVIce for THose consIderIng sTArTIngA busInessThe rst and most important thing is your decision regarding what e xactly
you are going to do and how ar you do want to go! I this is not clear enough
or you, you should better never get started.
surname TodoroVforename nila
myeducation Marketing and Management
nameofmycompany "n.I.k. 2006" eood
businesscontactdetails Postal address Briz 1869 B
9010 VarnaBulgariaE-mail nick@natamno.com;
natamno@yahoo.comWebsite www.natamno.com
www.darkmoon.bgwww.mish-mash.bg
sectorofbusiness Manuacturing,retail and services
product/service Teenage apparel, personalaccessories, jewellery, sports
and leisure goods, tattoos,body piercing, etc.
yearofstartup 1994
employees 60
7/30/2019 Secret of Success - Tips From European Entrepreneurs
64/72
62
Ponsse Oyj
"Ater rain there willalways be sun."
fInLAnd
e vidGrn
7/30/2019 Secret of Success - Tips From European Entrepreneurs
65/72
How I goT THe IdeA To sTArT up A busInessAs a small armer's son, I used to work on logging sites during winters. At
14 years o age, I went logging with my ather and horse or the rst time.
When the rst arm tractors appeared in the 1960s, I already had some solid
experience o logging behind me. The onl y problem was that orest machines
were breaking all the time so I decided to build my own.
My roLe ModeL for sTArTIng up A busInessAt that time in the countryside, there were no role models or business.
wHAT HAs HeLped Me MosTBelie in the uture and my own talents.
My bIggesT cHALLenge so fArSelling the company in 1988 and buying it back in 1993. That period taughtme a lot.
THe besT THIng AbouT beIng An enTrepreneur Is...... seeing the results o your work.
My AdVIce for THose consIderIng sTArTIngA busInessYou should have a clear business vision with simple products and operating
models. Stable growth is also important. Furthermore, to get the right
employees to work or you, you should share responsibilities.
surname VIdgrnforename eiai
myeducation Elementary School
nameofmycompany p oj
businesscontactdetails Postal address Ponssentie 22
74200 VieremFinland
E-mail juha.vidgren@ponsse.comWebsite www.ponsse.com
sectorofbusiness Engineeringproduct/service Forest machines, inormation
systems, and services
yearofstartup 1970
employees 900
7/30/2019 Secret of Success - Tips From European Entrepreneurs
66/72
64
spaIn
CYO Proyectos S.L.
"Delight the client."
c Yorno
7/30/2019 Secret of Success - Tips From European Entrepreneurs
67/72
How I goT THe IdeA To sTArT up A busInessIt was a matter o necessity. I was a 43 year-old unemployed woman with no
possibility o nding a new job.
My roLe ModeL for sTArTIng up A busInessNone. Just surviving.
wHAT HAs HeLped Me MosTReceiving the Emprender en emenino award in February 2000 rom the
Ministry o Labour and Social Aairs.
My bIggesT cHALLenge so fArBeing able to continue through this world economic crisis with the same
enthusiasm and honesty.
THe besT THIng AbouT beIng An enTrepreneur Is...... the possibility o being creative and able to share the leadership role withour area managers in my work.
My AdVIce for THose consIderIng sTArTIngA busInessBelieve in yoursel and the act that 'you can', with enthusiasm and
perseverance.
surname yornoforename cam
myeducation Industrial Studies
nameofmycompany cyo pt s.L.
businesscontactdetails Postal address C/ Celso Emilio Ferreiro,
5 Local50017 ZaragozaSpain
E-mail c.yorno@ingenieriacyo.comWebsite www.ingenieriacyo.com
sectorofbusiness Project engineering andprogramming
product/service Structures, tooling andmachineryRobotics and A.I. inaeronautical, automotive,
cosmetics andpharmaceutical areas
yearofstartup 1997
employees 20
7/30/2019 Secret of Success - Tips From European Entrepreneurs
68/72
66
Zotter Schokoladen Manufaktur GmbH
"A sustainable uture we use only certifed
organic ingredients;in addition, anything
rom the southernhemisphere is Fair
Trade- or IMO-certifed."
AusTrIA
J zoTTer
7/30/2019 Secret of Success - Tips From European Entrepreneurs
69/72
How I goT THe IdeA To sTArT up A busInessIve been sel -employed since 1987, always driven by the thought o turning my
visions and imagination into reality without compromise. The idea o makingchocolate arose rom my love o the product (cocoa) and the almost limitless
possibilities or developing the range o savoury opportunities.
My roLe ModeL for sTArTIng up A busInessI have no role model as such. Only the drive to make the best possible chocolatesin terms o taste, aesthetics, and ecological and social concerns.
wHAT HAs HeLped Me MosTThe large amount o positive eedback rom Zotter chocolate lovers and thesupport o my amily.
My bIggesT cHALLenge so fArKeeping our extensive range on the market. Obtaining the prices necessary
in order to compete sustainably.
THe besT THIng AbouT beIng An enTrepreneur Is... that I can turn my ideas and imagination into reality quickly, without
compromising.
My AdVIce for THose consIderIng sTArTIngA busInessYou don't need to start out with business plans, but try to realise your own
vision with all your strength.
surname zoTTerforename J
myeducation Traineeship as waiter andcookPatissier and conectioner
nameofmycompany ztt shla
Maat gmH
businesscontactdetails Postal address Bergl 56
8333 Kornberg beiRiegersburgAustria
E-mail schokolade@zotter.atWebsite www.zotter.at
sectorofbusiness Food productionproduct/service Chocolate delights
rom bean to baryearofstartup 1999
employees 100
7/30/2019 Secret of Success - Tips From European Entrepreneurs
70/72
A great deal o inormation on the European Union is available on the internet.It can be accessed through the Europa server (http://europa.eu).Luxembourg: Ofce or Ofcial Publications o the European Communities, 2009
ISBN 978-92-79-10438-1
doi: 10.2769/16511
European Communities, 2009Reproduction is authorised provided the source is acknowledged. When a dierent copyright owner is indicated,permission to reproduce must be requested.
prINtedoNwhItechlorINe-freepaper
EUROPE Direct is a service to help you nd answersto your questions about the European Union
Freephone number (*):00 800 6 7 8 9 10 11
*Certain mobile telephone operators do not allow access to 00 800 numbers or maycharge or these calls.
7/30/2019 Secret of Success - Tips From European Entrepreneurs
71/72
European Commission
The Secret o Success
Tips rom European Entrepreneurs
Luxembourg: Oce or Ocial Publications o the European Communities
2009 72 pp. 29.7 x 21 cm
ISBN 978-92-79-10438-1
doi: 10.2769/16511
For urther inormation:
The frst European SME week
http://www.european-sme-week.eu
The European Portal or SMEshttp://ec.europa.eu/enterprise/sme/index_en.htm
EU unding or SMEs
http://ec.europa.eu/enterprise/sme/unding_en.htm
NB-81
7/30/2019 Secret of Success - Tips From European Entrepreneurs
72/72
1-08-488-EN-C