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Searching Outside the Box

Dave ClarkeSynaptica

Maish NichaniOlaSearch

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the box is your internal content

external knowledge can help you find what’s inside the box

1

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search should return answers not just content

to return answers search must firstunderstand your question

2

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Mapping to External Knowledge

EnterpriseContent

Documents,Databases,WebPages…

EnterpriseTaxonomy

Subjects,People,Places,Organizations…

ExternalLinkedData

DBpedia,GeoNames,Wikidata,LibraryofCongress…

SemanticAnnotationSemanticannotationistheprocessof

indexingandclassifying contentbyusingauthoritativeconceptsandnamesmanagedin

taxonomiesandontologies.

SemanticEnrichmentSemanticenrichmentistheprocessof

augmentinginternalcontentwithadditionalinformationextractedfromexternalcontent

viaconceptualmappings.

indexing

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Mapping to External Knowledge - Example

SignalMediaDataset

1Mnewsarticles(informationretrieval‘IR’researchdataset)

ExternalLinkedData

1.3MDBpediapersonandplaceentities(opendataset)

indexing

AssociatedPressTaxonomies

173,000+namesandconcepts(licensabledataset)

http://research.signalmedia.co/newsir16/signal-dataset.html http://www.ap.org/products-services/metadata/taxonomy http://wiki.dbpedia.org

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Taxonomies

Richsourceofindexingvocabularyfornewsdata

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Understanding the Question – Live Demos

synaptica

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mapped to DBpedia

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Understanding the Question - Analysis

RecognizingcommonquerypatternsParsingqueriesfornouns,verbsandadjectives

MappingquerypatternstotaxonomyandontologystructuresBringingitalltogetherinanintuitiveinterfaceanduserexperience

“US tennis players born in Michigan after 1980”

=BirthPlace

>=BirthYear

QueryIndicator

=Occupation/knownfor

InferredBirthPlace

Querypatternindicatesuserintention

Variablesparsedfortargetedqueryagainstexternalclasses&propertiesintheDbpediaontology

Setofmatchingnamedentitiesinexternalknowledgegraph

owl:sameAsmappedequivalentsintheAPindexing

taxonomies

Matchingdocumentarticlesindexedtotaxonomy

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“Alltoooftenpeopleputeffortintobuildingtaxonomiesonlytofindthatsearchignoresthem.”

Taxonomyandsearchbelongtogether.

Loveyourtaxonomies…Loveyoursearch.

©2016Synaptica,LLC www.synaptica.com

www.synaptica.comKnowledge Organization & Discovery

dave.clarke@synaptica.com

www.olasearch.comLove your search

maish@olasearch.com

Searching Outside the Box

Thank you!

Visit us at Booth 201