Post on 08-Apr-2017
May 12 & 13, 2016 | Breckenridge, Colorado
5 AdvancedLocal SEO Tips & Tricks
Solve Problems & Rank Higher
About Casey Meraz• I like beer• Founder of Juris
Digital & Ethical SEO Consulting• Likes Beer• Loves local search
What Are We Talking About Today?
And now this local finder thing
Now With Ads!
You’ve Done The Basics
We’re going to assume you got the basics right. But just incase let’s do a quick review.
Fixed Major Citation Issues
Fixed issues on the data aggregatorsCleaned up the top citation sources
Removed duplicatesMade sure your NAP is 100% correct
Have A Clean Website
Make sure it’s properly optimizedNo errors like 404’s, internal 301’s, etc.
You have a fast site speedOptimized your connected landing page
NAP on pages
Optimized GMB Profile
You optimized your Google My Business Profile
Filled it out completelyFilled it out correctly
You Have ReviewsReviews will increase CTR!
Strong Authority
You have high quality linksYou’re ranking organically for important
keywordsYou’re not penalized by a filter or manual
action penalty
Issue #1: Your Client Is Outside Of The City
Issue #1: Your Client Is Outside Of The City
But when the search location is set to
search from Tampa for just
“Handyman”…
We see them here
Issue #1: Key Takeaways
• Check your mailing address vs. city outline in Google Maps
• Mailing address is not a physical address• City+Keyword Searches Will Not Rank• Focus on a strong organic presence
Issue #2: You’re Not Getting Citation Credit
http:///
Recently I did a study
• I submitted ~45 automated citations for a new business
• I waited a month• I checked to see how many were indexed
The Results Were
\
What You Can Do
• Search Google to see if your citations are indexed
• Do a site: search on the citation source• Get the URL’s of each citation you want
indexed• Put them on a resources page and force
crawl them through search console
Issue 3: You Can’t Find a SAB’s Address
Go to Google Maps, Search for the business
Click Embed Map, Then Directions
Click Embed Map, Then Directions
Issue 4: Your Competition Is Cheating
Step 1: Get familiar with GMB GuidelinesStep 2: Identify who is blatantly violating these guidelines.Step 3: Report them for deletion via Google Map Mapmaker via Suggest an Edit
The Simple Fix
Issue 5: Your Practitioner Listing Is Outranking My Business Listing
• Find out which out which listing is currently ranking highest and make it the primary listing you try to get reviews on.
• Try to keep categories from overlapping as much as possible
• When categories do overlap (ex: 2 dentists), minimize the profile that ranks lowest.• Removing the website is a great way to minimize
• g is currently ranking highest and make it the primary listing you try to get reviews on.
• Try to keep categories from overlapping as much as possible
• When categories do overlap (ex: 2 dentists), minimize the profile that ranks lowest.• Removing the website is a great way to minimize
Doctors, Lawyers, Etc. may have practitioner listings
• Find out which listing is currently ranking highest and make it the primary listing you try to get reviews on.
• Try to keep categories from overlapping as much as possible
• When categories do overlap (ex: 2 dentists), minimize the profile that ranks lowest.• Removing the website is a great way to
minimize
Minimizing Your Listings
Listing Category Website Field
Law Firm Law Firm, Lawyer Domain.com (homepage)
Lawyer A Personal Injury Lawyer Domain.com/personal-injury-page
Lawyer B Criminal Justice Attorney Domain.com/criminal-law-page
Lawyer C Divorce Lawyer Domain.com/divorce-lawyer-page
THANK YOU!!!