Presented by:Lisa Buyer, @lisabuyer

The Buyer Group, president and ceo interactive public relations, social

media + branding

Search, PR and the Social Butterfly

About MeLisa Buyer @lisabuyer

Managed my own PR and branding agency for past 15 years

Come from a traditional PR background Digital by design during the dot com days

Social media is part of my mixologyPractice yoga and follows some celebrity

gossipThe Buyer Group, president and ceo interactive public relations, social

media + branding@lisabuyer

PublicizeOptimizeSocialize

@lisabuyer

The old world of PR is changing

and it’s not coming back.

@lisabuyer

Quote from Vocus on HARO buyout

@lisabuyer

Customers are search and social savvy

@lisabuyer

the media is also…search and social savvy

@lisabuyer

National Survey Finds The Majority of Journalists Now Depend on

Social Media for Story Ideas

@lisabuyer

Looking for news in all the social places

an overwhelming majority of reporters and editors now depend on social media sources

when researching their stories

@lisabuyer

89% of reporters/editors

turn to blogs for story research

@lisabuyer

65% media usesocial media sites such as

Facebook and LinkedIn for story sources

@lisabuyer

52% to microblogging services such as Twitter

@lisabuyer

PR people still important!Editors and reporters surveyed said they

depend on PR professionals for

@lisabuyer

Why?PR Peeps help with interviews and

access to sources and experts” (44%),“Social media provides a wealth of new

information for journalists, but getting the story right is just as important as ever,”

@lisabuyer

100% of journalists use Google as a tool when

working on storiesGoogle is the top search engine for online research with all responding journalists

using this tool.

Wikipedia is second

@lisabuyer

@lisabuyer

Today’s PR

Optimized

Publicized

Socialized

@lisabuyer

Optimized

press releasesblogsvideo

imagespoststweets

@lisabuyer

Optimized

for media and customers using

KeywordsTitles

Don’t forget! Social media network links in the press release!

@lisabuyer

Publicized

DistributionSocial media newsroom

Muck rackHARO

Pitchengine

@lisabuyer

Socialized

TweetsPostsStatusBlogs

Foursquare tip#Journchat

@lisabuyer

How

Content strategy Theme out each monthDaily/weekly/monthly

Idea: Start with a monthly press release then

@lisabuyer

Example

Content Strategy

@lisabuyer

            Add Social Media ID/links to

all press releases 

Tip@lisabuyer

           

 

@lisabuyer

@lisabuyer

Sharing Tools in Newsroom

            Digital Media Relations

Socialize online with journalists

 

How?@lisabuyer

           

 

@lisabuyer

Likes@lisabuyer

Pluggio logoTweet Deck logo

@lisabuyer

Muck Rack = 140 character press release

Trends

Zemanta

E-newsreleases.com

            PublicizeOptimizeSocialize

 

Parting words@lisabuyer

            PR

SEOSocial Status

 

You will get@lisabuyer

@lisabuyer