The 5-Slide, 6-Minute Slide Deck About Search Marketing

Success

Scott ClarkBuzzMaven Labshttp://www.buzzmaven.com

Organic Search Marketing (SEO)

Paid Search Marketing (PPC)

Social Media Marketing (SMM)

Online Reputation Management (ORM)

Search Engine Marketing

“Ranking Near the Top of Google or Bing After Searches”

Rank Determined By Authority & Trust

Authority Built With Links to Your Content

People Link to Great Content

Search Results Vary Based on Your History and Location

Organic SEO

“Paying for Targeted Traffic from Other Websites”

Content or Keywords Trigger Ads

Must Test and Measure Everything

Simple to Set up, Difficult to Master

On-Going Optimization Is Essential

Paid Search Marketing

“Making Your Company or Staff’s Participation and Message Welcome in Social Networks”

Authenticity Over Formality

It’s Not about The Tools

Often Requires Culture Shift at Your Company

Affects Organic Search Rank

Social Media Marketing

“Managing Personal or Brand Sentiment On-line”

24x7 Awareness Is First Step

Can Explode if Unattended

Ties Into SEO, PPC and SMM

Better to Prepare Ahead of Crisis

Online Reputation Management

Done. You now know more than 85% of all

on-line businesses about SEM.